• Like
Inbound Internet Marketing   The What, The Why And The How
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Inbound Internet Marketing The What, The Why And The How

  • 1,365 views
Published

How companies, Realtors, Auto Dealers, Political Organizations and Non-Profits can use Inbound Internet Marketing to help them grow revenues or contributions.

How companies, Realtors, Auto Dealers, Political Organizations and Non-Profits can use Inbound Internet Marketing to help them grow revenues or contributions.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,365
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
37
Comments
1
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Inbound Internet Marketing: The What, the Why and the How. By John Flynn, CEO and Founder of www.inboundinternetmarketing.com [email_address] www.inboundinternetmarketingblog.com
  • 2. What is Inbound Internet Marketing?
    • Driving interested customers to your site by using the tools of Internet Marketing and Social Media.
    • It is not giving up your traditional advertising but giving you marketing options that will be cheaper then traditional advertising and show a greater ROI.
  • 3. Outbound Marketing
    • Newspapers
    • Radio
    • Television
    • Out of Home Advertising (Billboards)
    • Direct Mail
    • Cold Calling
    • Email Spamming
  • 4. Inbound Internet Marketing
    • Google
    • You Tube
    • Facebook
    • White Papers
    • Blogs
    • Social Media Sites
    • Becoming a Trust Agent
  • 5. What are the steps to Inbound Internet Marketing?
    • Buyer Persona
    • Website
    • Blogging
    • Social Media
    • SEO (Organic and Pay Per Click)
    • Tracking
    • Sales Leads (Long Tail Selling)
  • 6. Buyer Persona
    • Who are your customers?
    • Is your media focused on you or your customers?
    • Five Buyer Personas (Three present, two future)
    • Collecting information
    • What drives your customers?
    • www.buyerpersona.com
  • 7. Website
    • Template Websites
    • Paying for designer fees and changes
    • Freedom to change your message
    • Landing Page
    • You are in control
    • Key Words and Google Friendly
    • Simple
  • 8. Blogging
    • Blog, Blog, Blog
    • Read, Read, Read
    • Listen, Listen, Listen
    • Great Content
    • Be a resource
    • Be a trust agent
    • Answer all questions
    • Use the right blogging platform
    • Pick a name. You are stuck with it!
    • Make it Search Engine Friendly (Google)
  • 9. Social Media
    • Join the Conversation
    • Facebook
    • Twitter
    • YouTube
    • FriendFeed
    • Stumbleupon
    • Digg
    • Ping.fm
  • 10. Search Engine Optimization (SEO): Organic and Pay Per Click (PPC)
    • Great Content
    • Keywords
    • Inbound Links
    • Google page ranking
    • Google never forgets
    • Long-term
    • PPC (Stumbleupon and Facebook)
    • 17% fraud
    • When its over its over (Kinda like crack!)
  • 11. Tracking
    • Google Analytics
    • Landing Page Conversations
    • Blog Stats
    • Building a Tribe
    • Capture Email
  • 12. Sales Leads (Long Tail)
    • Get permission to send emails
    • Build directories
    • Build relationships
    • Answer fan mail
    • Use all your tools
    • Promise and over deliver
  • 13. Sectors that could do very well with Inbound Internet Marketing
    • Niche Companies
    • Realtors
    • Sports Teams
    • Political Organizations
    • Non-Profits
    • Websites
    • Auto Dealers
  • 14. Contact Information
    • [email_address]
    • www.inboundinternetmarketingblog.com
    • Twitter: johnflynn50
    • Linkedin: www.linkedin/in/johnflynn50
    • FriendFeed : friendfeed.com/inboundinternetmarketing
    • On Facebook: just search for me!
    • YouTube: youtube.com/inboundinternet
    • www.letshaveaconversation.com