Inbound Internet Marketing: The What, the Why and the How. By John Flynn, CEO and Founder of www.inboundinternetmarketing.com [email_address] www.inboundinternetmarketingblog.com

What is Inbound Internet Marketing? Driving interested customers to your site by using the tools of Internet Marketing and Social Media. It is not giving up your traditional advertising but giving you marketing options that will be cheaper then traditional advertising and show a greater ROI.

Driving interested customers to your site by using the tools of Internet Marketing and Social Media.

It is not giving up your traditional advertising but giving you marketing options that will be cheaper then traditional advertising and show a greater ROI.

Outbound Marketing Newspapers Radio Television Out of Home Advertising (Billboards) Direct Mail Cold Calling Email Spamming

Newspapers

Radio

Television

Out of Home Advertising (Billboards)

Direct Mail

Cold Calling

Email Spamming

Inbound Internet Marketing Google You Tube Facebook White Papers Blogs Social Media Sites Becoming a Trust Agent

Google

You Tube

Facebook

White Papers

Blogs

Social Media Sites

Becoming a Trust Agent

What are the steps to Inbound Internet Marketing? Buyer Persona Website Blogging Social Media SEO (Organic and Pay Per Click) Tracking Sales Leads (Long Tail Selling)

Buyer Persona

Website

Blogging

Social Media

SEO (Organic and Pay Per Click)

Tracking

Sales Leads (Long Tail Selling)

Buyer Persona Who are your customers? Is your media focused on you or your customers? Five Buyer Personas (Three present, two future) Collecting information What drives your customers? www.buyerpersona.com

Who are your customers?

Is your media focused on you or your customers?

Five Buyer Personas (Three present, two future)

Collecting information

What drives your customers?

www.buyerpersona.com

Website Template Websites Paying for designer fees and changes Freedom to change your message Landing Page You are in control Key Words and Google Friendly Simple

Template Websites

Paying for designer fees and changes

Freedom to change your message

Landing Page

You are in control

Key Words and Google Friendly

Simple

Blogging Blog, Blog, Blog Read, Read, Read Listen, Listen, Listen Great Content Be a resource Be a trust agent Answer all questions Use the right blogging platform Pick a name. You are stuck with it! Make it Search Engine Friendly (Google)

Blog, Blog, Blog

Read, Read, Read

Listen, Listen, Listen

Great Content

Be a resource

Be a trust agent

Answer all questions

Use the right blogging platform

Pick a name. You are stuck with it!

Make it Search Engine Friendly (Google)

Social Media Join the Conversation Facebook Twitter YouTube FriendFeed Stumbleupon Digg Ping.fm

Join the Conversation

Facebook

Twitter

YouTube

FriendFeed

Stumbleupon

Digg

Ping.fm

Search Engine Optimization (SEO): Organic and Pay Per Click (PPC) Great Content Keywords Inbound Links Google page ranking Google never forgets Long-term PPC (Stumbleupon and Facebook) 17% fraud When its over its over (Kinda like crack!)

Great Content

Keywords

Inbound Links

Google page ranking

Google never forgets

Long-term

PPC (Stumbleupon and Facebook)

17% fraud

When its over its over (Kinda like crack!)

Tracking Google Analytics Landing Page Conversations Blog Stats Building a Tribe Capture Email

Google Analytics

Landing Page Conversations

Blog Stats

Building a Tribe

Capture Email

Sales Leads (Long Tail) Get permission to send emails Build directories Build relationships Answer fan mail Use all your tools Promise and over deliver

Get permission to send emails

Build directories

Build relationships

Answer fan mail

Use all your tools

Promise and over deliver

Sectors that could do very well with Inbound Internet Marketing Niche Companies Realtors Sports Teams Political Organizations Non-Profits Websites Auto Dealers

Niche Companies

Realtors

Sports Teams

Political Organizations

Non-Profits

Websites

Auto Dealers

Contact Information [email_address] www.inboundinternetmarketingblog.com Twitter: johnflynn50 Linkedin: www.linkedin/in/johnflynn50 FriendFeed : friendfeed.com/inboundinternetmarketing On Facebook: just search for me! YouTube: youtube.com/inboundinternet www.letshaveaconversation.com

[email_address]

www.inboundinternetmarketingblog.com

Twitter: johnflynn50

Linkedin: www.linkedin/in/johnflynn50

FriendFeed : friendfeed.com/inboundinternetmarketing

On Facebook: just search for me!

YouTube: youtube.com/inboundinternet

www.letshaveaconversation.com