Your SlideShare is downloading. ×
0
Inbound Internet Marketing:  The What, the Why and the How. By John Flynn, CEO and Founder of  www.inboundinternetmarketin...
What is Inbound Internet Marketing? <ul><li>Driving interested customers to your site by using the tools of Internet Marke...
Outbound Marketing <ul><li>Newspapers </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Out of Home A...
Inbound Internet Marketing <ul><li>Google </li></ul><ul><li>You Tube </li></ul><ul><li>Facebook </li></ul><ul><li>White Pa...
What are the steps to Inbound Internet Marketing? <ul><li>Buyer Persona </li></ul><ul><li>Website </li></ul><ul><li>Bloggi...
Buyer Persona <ul><li>Who are your customers? </li></ul><ul><li>Is your media focused on you or your customers? </li></ul>...
Website <ul><li>Template Websites </li></ul><ul><li>Paying for designer fees and changes </li></ul><ul><li>Freedom to chan...
Blogging <ul><li>Blog, Blog, Blog </li></ul><ul><li>Read, Read, Read </li></ul><ul><li>Listen, Listen, Listen </li></ul><u...
Social Media <ul><li>Join the Conversation </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube ...
Search Engine Optimization (SEO): Organic and Pay Per Click (PPC) <ul><li>Great Content </li></ul><ul><li>Keywords </li></...
Tracking <ul><li>Google Analytics </li></ul><ul><li>Landing Page Conversations </li></ul><ul><li>Blog Stats </li></ul><ul>...
Sales Leads (Long Tail) <ul><li>Get permission to send emails </li></ul><ul><li>Build directories </li></ul><ul><li>Build ...
Sectors that could do very well with Inbound Internet Marketing <ul><li>Niche Companies </li></ul><ul><li>Realtors </li></...
Contact Information <ul><li>[email_address] </li></ul><ul><li>www.inboundinternetmarketingblog.com </li></ul><ul><li>Twitt...
Upcoming SlideShare
Loading in...5
×

Inbound Internet Marketing The What, The Why And The How

1,393

Published on

How companies, Realtors, Auto Dealers, Political Organizations and Non-Profits can use Inbound Internet Marketing to help them grow revenues or contributions.

Published in: Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,393
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
37
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Inbound Internet Marketing The What, The Why And The How"

  1. 1. Inbound Internet Marketing: The What, the Why and the How. By John Flynn, CEO and Founder of www.inboundinternetmarketing.com [email_address] www.inboundinternetmarketingblog.com
  2. 2. What is Inbound Internet Marketing? <ul><li>Driving interested customers to your site by using the tools of Internet Marketing and Social Media. </li></ul><ul><li>It is not giving up your traditional advertising but giving you marketing options that will be cheaper then traditional advertising and show a greater ROI. </li></ul>
  3. 3. Outbound Marketing <ul><li>Newspapers </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Out of Home Advertising (Billboards) </li></ul><ul><li>Direct Mail </li></ul><ul><li>Cold Calling </li></ul><ul><li>Email Spamming </li></ul>
  4. 4. Inbound Internet Marketing <ul><li>Google </li></ul><ul><li>You Tube </li></ul><ul><li>Facebook </li></ul><ul><li>White Papers </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Sites </li></ul><ul><li>Becoming a Trust Agent </li></ul>
  5. 5. What are the steps to Inbound Internet Marketing? <ul><li>Buyer Persona </li></ul><ul><li>Website </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>SEO (Organic and Pay Per Click) </li></ul><ul><li>Tracking </li></ul><ul><li>Sales Leads (Long Tail Selling) </li></ul>
  6. 6. Buyer Persona <ul><li>Who are your customers? </li></ul><ul><li>Is your media focused on you or your customers? </li></ul><ul><li>Five Buyer Personas (Three present, two future) </li></ul><ul><li>Collecting information </li></ul><ul><li>What drives your customers? </li></ul><ul><li>www.buyerpersona.com </li></ul>
  7. 7. Website <ul><li>Template Websites </li></ul><ul><li>Paying for designer fees and changes </li></ul><ul><li>Freedom to change your message </li></ul><ul><li>Landing Page </li></ul><ul><li>You are in control </li></ul><ul><li>Key Words and Google Friendly </li></ul><ul><li>Simple </li></ul>
  8. 8. Blogging <ul><li>Blog, Blog, Blog </li></ul><ul><li>Read, Read, Read </li></ul><ul><li>Listen, Listen, Listen </li></ul><ul><li>Great Content </li></ul><ul><li>Be a resource </li></ul><ul><li>Be a trust agent </li></ul><ul><li>Answer all questions </li></ul><ul><li>Use the right blogging platform </li></ul><ul><li>Pick a name. You are stuck with it! </li></ul><ul><li>Make it Search Engine Friendly (Google) </li></ul>
  9. 9. Social Media <ul><li>Join the Conversation </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>FriendFeed </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>Ping.fm </li></ul>
  10. 10. Search Engine Optimization (SEO): Organic and Pay Per Click (PPC) <ul><li>Great Content </li></ul><ul><li>Keywords </li></ul><ul><li>Inbound Links </li></ul><ul><li>Google page ranking </li></ul><ul><li>Google never forgets </li></ul><ul><li>Long-term </li></ul><ul><li>PPC (Stumbleupon and Facebook) </li></ul><ul><li>17% fraud </li></ul><ul><li>When its over its over (Kinda like crack!) </li></ul>
  11. 11. Tracking <ul><li>Google Analytics </li></ul><ul><li>Landing Page Conversations </li></ul><ul><li>Blog Stats </li></ul><ul><li>Building a Tribe </li></ul><ul><li>Capture Email </li></ul>
  12. 12. Sales Leads (Long Tail) <ul><li>Get permission to send emails </li></ul><ul><li>Build directories </li></ul><ul><li>Build relationships </li></ul><ul><li>Answer fan mail </li></ul><ul><li>Use all your tools </li></ul><ul><li>Promise and over deliver </li></ul>
  13. 13. Sectors that could do very well with Inbound Internet Marketing <ul><li>Niche Companies </li></ul><ul><li>Realtors </li></ul><ul><li>Sports Teams </li></ul><ul><li>Political Organizations </li></ul><ul><li>Non-Profits </li></ul><ul><li>Websites </li></ul><ul><li>Auto Dealers </li></ul>
  14. 14. Contact Information <ul><li>[email_address] </li></ul><ul><li>www.inboundinternetmarketingblog.com </li></ul><ul><li>Twitter: johnflynn50 </li></ul><ul><li>Linkedin: www.linkedin/in/johnflynn50 </li></ul><ul><li>FriendFeed : friendfeed.com/inboundinternetmarketing </li></ul><ul><li>On Facebook: just search for me! </li></ul><ul><li>YouTube: youtube.com/inboundinternet </li></ul><ul><li>www.letshaveaconversation.com </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×