M Y T H : SEO is a one time activitySearch Engine Optimization (SEO) is an ongoing process with the aim tocontinually build and refine a website’s structure, content, resources and links.
M Y T H : SEO is internet VoodooSEO is far from Voodoo. It is simply the process of optimizing webpages andbuilding inbound links to content, resources and interactive media.
M Y T H : Onsite optimization doesn’t matterOnsite optimization is the process of making your website and its content morerelevant to the keywords you are targeting. Things such as the domain name,title tag and content play an important role in your website’s Google ranking.
M Y T H : Meta keywords improve rankingsMeta keywords are pieces of information that tell search engines what yourwebpage is about. Unfortunately, this once important relevancy indicator wasso severely spammed it now provides no ranking value.
M Y T H : All you need is great contentGreat content alone doesn’t guarantee links or rankings. Content is just onecomponent of a SEO strategy and should be used in combination with otherSEO techniques
M Y T H : Linking out helps rankingsLinking to your friends and colleagues from a webpage may build goodwill but itdoesn’t provide any direct ranking value to your website.
M Y T H : Internet directories are deadDirectories, like most forms of link building, have gotten a bad rap. However,they continue to play an important role in organic and local SEO campaigns.
M Y T H : Your website’s health doesn’t matterIssues with malware, 404 pages, broken links and slow loading times can causeyour website to rank lower in the search results.
M Y T H : SEO is all about rankingsRankings are an important metric to monitor but other metrics such asconversions, exit rate and unique visits are also important pieces of informationfor measuring your SEO campaign’s success.
M Y T H : SEO is deadSEO is alive and well and is increasingly important for businesses of all shapesand sizes. In fact today there are over 34,000 Google searches p e rs e c o n d and 75% of users never scroll past the first page.