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Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
Inbound Marketing Made Interactive
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Inbound Marketing Made Interactive

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It's time to change your ideas about marking. Leverage the Internet!

It's time to change your ideas about marking. Leverage the Internet!

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Transcript

  • 1. IT’S TIME TOTRANSFORMYOUR MARKETING.
  • 2. AGENDA. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan2
  • 3. -nounA change or alteration,Especially a radical one.
  • 4. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan4
  • 5. …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 20105
  • 6. 66 79% of adult Americans use the Internet.
  • 7. 78% of Internet users conduct product research online.7
  • 8. 10.3 Billion searches are conducted every month on Google.8 SOURCE: COMSCORE, AUGUST 2010
  • 9. of US consumers spend 1/3 three or more hours online every day. Viewing 2,750 web pages a month9 SOURCE: THE MEDIA AUDIT, OCTOBER 2010
  • 10. US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES10 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  • 11. 12 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  • 12. 200 Million Americans have registered on the Federal Trade Commission’s “Do Not Call” list.13 SOURCE: FTC, JULY 2010
  • 13. Companies that blog get 55% more website visitors.14 SOURCE: HUBSPOT, 2010
  • 14. 57% of businesses have acquired a customer through their company blog.15 SOURCE: HUBSPOT, 2011
  • 15. 16 SOURCE: HUBSPOT, 2011
  • 16. 17 SOURCE: HUBSPOT, 2011
  • 17. Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND18 SOURCE: HUBSPOT, 2011
  • 18. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan19
  • 19. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)20
  • 20. The bad news: You’re way behind. The good news: We can transform & WIN!!!21
  • 21. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan22
  • 22. Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking.23
  • 23. Google is our your new business card.24
  • 24. This • “Interruption”-based • Avg response rate: 1-5%shouldbeournewmarketingmix. • “Permission”-based • Avg response rate 20-50%25
  • 25. -nounAny marketing tactic that relies onearning people’s interest insteadof buying it;a.k.a the key to marketingtransformation1. Get found online2. Convert visitors & Leads3. Analyze & Improve
  • 26. 1 Make stuff people want. START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS: • FAQS • HOW-TO’S • EBOOKS • VIDEOS • BLOG!27
  • 27. • THE MORE WE GIVE, THE MORE WE’LL GET 2 • INCREASE # Be OF PAGES generous. & INBOUND LINKS • BUILD TRUST, CREDIBILITY, & GOOD WILL28
  • 28. Rock • GET ON PAGE 1! • DOUBLE TRAFFIC our • CUT PPC SPENDING IN HALF keywords.29
  • 29. 4 Give great directions.• CREATE RELEVANT LANDING PAGES• CLEAR CALLS TO ACTION• COMPELLING OFFERS30
  • 30. 5 Invest wisely. “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”31
  • 31. IT’S TIME TOTRANSFORMYOUR MARKETING!

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