Why to attract Generation Y who increasingly spending more money online

As those Gen. Y users actually do not have influential positions they are an interesting community for you and Why to attract Generation Y your human resources to get new talent for now. This also gives you the opportunity to play who increasingly spending more money online You should build a strong network all over the coming years, establish your business as a trusted and reputable source and grow awareness for your B2B activities. Generation Y, young, digital‐ savvy consumers, are the 18‐ to This will let you enough time to learn their interests and to 34‐year‐old age group which learn their way life, so you can speak their language when it has grown up with internet and comes to do business with them. This knowledge and the social media. existing connections will make you business much easier within the next twenty years. They communicate about product and services with their friends on social networks. They read and write Your today’s activities will be your investment in your online reviews and are more likely to recommend businesses future. In the first step you improve your human resources and get in touch with talent where they are products. around on the web and in social media. And for second you learn a lot about their interests and what they appreciate They have higher wages and are more likely to spend and what they do not like. their money on luxury goods as well. Infographic: WHO ARE THE MILLENNIALS? A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010. Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about B2C. But how about B2B and what can they use this information for? As Gen. Y goes older they will get more influential jobs and positions in companies and this is what makes them interesting for a B2B approach. For you if you are in B2B, you should follow the examples of the big consumer and luxury brands and establish your outposts on the web and in social media. 1

Marketing takeaway tip: Improve you online presence by become active in social media. Start publishing valuable target content through a blog, video, eBooks, and whitepapers. Improve your website and make it a great marketing hub to communicate with your audience and to attract Gen. Y job seekers for your business. inBlurbs Inbound Marketing Agency • http://inBlurbs.com • http://inBlurbs.com/blog/ 2

Why to attract Generation Y who increasingly spending more money online

by inBlurbs on Jun 08, 2012

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Why to attract Generation Y who increasingly spending more money online Document Transcript