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Is it really new

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Using patent Information for Competitive intelligence

Using patent Information for Competitive intelligence

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  1. Inbar Yasur | T +972 4 6013103 | M +972 54 9988090 | E Inbar.yasur@gmail.com | W www.Hipusit.infoInbar Yasur | T +972 4 6013103 | M +972 54 9988090 | E Inbar.yasur@gmail.com | W www.Hipusit.info ‫מקורי‬ ‫באמת‬ ‫זה‬?
  2. "‫הכלים‬ ‫ארגז‬"‫המידעני‬‫יזמים‬ ‫לשרות‬ 2
  3. What Should Be Checked? •‫השם‬ ‫מקוריות‬ •‫מסחר‬ ‫סימני‬/Trademarks •‫מתחם‬ ‫שמות‬/Domain names •‫הרעיון‬ ‫מקוריות‬ •‫פטנטים‬ •‫מאמרים‬ •‫מוצרים‬/‫חברות‬ •‫שוק‬ •‫שוק‬ ‫פוטנציאל‬ •‫שוק‬ ‫גודל‬ •‫מאפיינים‬ 3
  4. Added Value 4
  5. Trade Marks – ‫מסחר‬ ‫סימני‬ 5
  6. TradeMarks •‫מסחר‬ ‫סימן‬ •‫שירותים‬ ‫או‬ ‫מוצרים‬ ‫ובידול‬ ‫סימול‬ ‫לצורך‬ ‫המשמש‬ ‫סימן‬ •‫אותיות‬,‫איור‬,‫ביניהם‬ ‫שילוב‬ ‫או‬ ‫גרפי‬ ‫סמל‬ •‫חוקי‬ ‫של‬ ‫הפרה‬ ‫הוא‬ ‫מורשה‬ ‫לא‬ ‫גוף‬ ‫ידי‬ ‫על‬ ‫רשום‬ ‫בסימן‬ ‫שימוש‬‫הרוחני‬ ‫הקניין‬ 6
  7. Trademark Search - Case Study •‫מחפשת‬ ‫חברתיות‬ ‫מרשתות‬ ‫במידע‬ ‫לשימוש‬ ‫טכנולוגיה‬ ‫המפתחת‬ ‫צעירה‬ ‫יזמית‬ ‫לחברה‬ ‫שם‬.‫המידע‬ ‫שיתוף‬ ‫יתרונות‬ ‫את‬ ‫לבטא‬ ‫אמור‬ ‫השם‬. •‫מכובדת‬ ‫שמות‬ ‫רשימת‬ ‫מניב‬ ‫יועצים‬ ‫מספר‬ ‫בקרב‬ ‫מוחות‬ ‫סיעור‬: 7 • Sharewize • Smartshare • Wiseshares • Mapwise • Knowize • Knowledgemaps • Semantictac • Socialstrength • Socialbase • Socialedge • Socialmap • Socialbright
  8. Trademark Search - Markify • Covers: • USPTO & Europe Trademark databases • Domain names • Search similar sound or spelling variation 8 http://www.markify.com/
  9. Trademark Search - Markify 9
  10. OHIM – Trade Mark Viewer • TMview is a global trade mark search tool that provides first hand data about trade marks from 35 participating intellectual property offices. 10 https://www.tmdn.org/tmview/welcome
  11. OHIM – Trade Mark Viewer • Target Audience • Entrepreneurs & Information Specialists: • Check the availability of your idea for a trade mark name • Competitive intelligence • Find out the goods and services protected by your competitors’ trade marks • Intellectual Property Lawyers • Receive updates on selected trade marks for: Change of status, change of name and end of opposition period 11 https://www.tmdn.org/tmview/welcome
  12. OHIM – Trade Mark Viewer • Free • Updated daily by trademark offices 12 https://www.tmdn.org/tmview/welcome
  13. OHIM – Trade Mark Viewer 13 https://www.tmdn.org/tmview/welcome
  14. WIPO - Global Brand • Search Brand Information from multiple national & International sources including trademarks, appellations of origin and official emblems • Covers 15 TM Databases (8 Unique): • Australia, Canada, Algeria, Israel, Singapore, Philippine, Egypt, Swiss 14 http://www.wipo.int/branddb/en/
  15. WIPO - Global Brand 15 http://www.wipo.int/branddb/en/
  16. WIPO - Global Brand 16 http://www.wipo.int/branddb/en/
  17. Israel Trademarks Database •‫המסחר‬ ‫סימני‬ ‫של‬ ‫ורישומים‬ ‫בקשות‬ ‫לאתר‬ ‫מאפשר‬ ‫המסחר‬ ‫סימני‬ ‫אתר‬ ‫בישראל‬,‫בישראל‬ ‫חדש‬ ‫מסחר‬ ‫סימן‬ ‫לרישום‬ ‫בקשות‬ ‫להגיש‬ ‫וכן‬. •‫שונים‬ ‫פרמטרים‬ ‫פי‬ ‫על‬ ‫מסחר‬ ‫סימן‬ ‫של‬ ‫חיפוש‬ ‫לבצע‬ ‫ניתן‬ ‫במאגר‬: •‫הסימן‬ ‫מספר‬,‫הבעלים‬,‫הבקשה‬ ‫הגשת‬ ‫תאריך‬,‫סחורות‬ ‫סוגי‬/‫שירותים‬‫דמויות‬ ‫וסיווג‬ 17 http://www.trademarks.justice.gov.il/TradeMarksWebSiteUI/TrademarksSearch/TrademarksSearch.aspx
  18. Israel Trademarks Database 18 http://www.trademarks.justice.gov.il/TradeMarksWebSiteUI/TrademarksSearch/TrademarksSearch.aspx
  19. Israel Trademarks Database 19 http://www.trademarks.justice.gov.il/TradeMarksWebSiteUI/TrademarksSearch/TrademarksSearch.aspx
  20. Patents & Design Patents 20
  21. Patents? Why? 21
  22. Keywords 22 Prior Art Search ‫חיפוש‬ ‫חדשנות‬ Novelty Search
  23. Searching for Patents – Where? •‫חופשיים‬ ‫מידע‬ ‫מקורות‬ •‫לאומיים‬ ‫משרדים‬‫לאומיות‬ ‫בין‬ ‫ורשויות‬ •USPTO, Espacenet, WIPO •‫חיפוש‬ ‫מנועי‬ •Google Patents •‫ייעודיים‬ ‫כלים‬ •Free patents online •‫בתשלום‬ ‫מידע‬ ‫מקורות‬ •Patbase •Thomson Innovation •Total Patents •Orbit 23
  24. Free Databases ‫חסרונות‬ •‫חלקי‬ ‫כיסוי‬ •‫בסיסיים‬ ‫ממשקים‬ •‫שמירה‬ ‫כלי‬ ‫ללא‬,‫ויצוא‬ ‫ארגון‬ •‫סטטיסטי‬ ‫לעיבוד‬ ‫כלים‬ ‫ללא‬ •‫בכל‬ ‫לחפש‬ ‫מאפשרים‬ ‫לא‬ ‫הרלוונטיים‬ ‫השדות‬ (Claims, Full text) ‫יתרונות‬ •‫זמינים‬ •‫אינטואיטיביים‬ •‫חינמיים‬ 24
  25. Commercial Databases ‫חסרונות‬ •‫גבוהה‬ ‫עלות‬ ‫יתרונות‬ •‫רחב‬ ‫כיסוי‬ •‫מתקדמים‬ ‫חיפוש‬ ‫כלי‬ •‫שונים‬ ‫בפורמטים‬ ‫יצוא‬ ‫כלי‬ •‫עיבוד‬ ‫כלי‬ •‫סטטיסטים‬ ‫כלים‬ •‫ויזואליזציה‬ ‫כלי‬ •‫מפתח‬ ‫מילות‬ ‫למציאת‬ ‫עזר‬ ‫כלי‬ 25
  26. Prior Art Search Strategy 26 Keyword search Citations Search Classification Search
  27. Results 27
  28. Adding Value - Market Information 28 ‫חברות‬ ‫מובילות‬ ‫סקטורים‬ ‫מגמות‬ ‫טריטוריות‬
  29. Market Information – Golf Gloves 29 • Patent Search by Keywords & classification
  30. Market Information – Golf Gloves 30
  31. Golf Gloves – Leading Companies 31
  32. Golf Gloves – Trends 32
  33. Golf Gloves – Geography 33
  34. Corporation between Sectors 34 24 12 11 8 2 3 3 4 2 6 2 1 1 9 15 4 5 3 4 5 3 3 3 3 1 1 1 1 Yeda - Weizman Institute of Science Yissum - The Hebrew Univeristy of Jerusalem Technion Hadasit - Hadassah Medical Organization Sheba Medical Center at Tel Hashomer Bar-Ilan University The Tel Aviv Sourasky Medical Center Ramot - University of Tel Aviv B G Negev - Ben-Gurion Univeristy ‫בישראל‬ ‫מובילים‬ ‫בגופים‬ ‫גזע‬ ‫בתאי‬ ‫בפטנטים‬ ‫פעולה‬ ‫שיתופי‬,1975-2011 ‫מס‬'‫בפטנטים‬ ‫פעולה‬ ‫המוסד‬ ‫שיתף‬ ‫עמם‬ ‫פרטיים‬ ‫גופים‬ ‫מס‬'‫בפטנטים‬ ‫פעולה‬ ‫המוסד‬ ‫שיתף‬ ‫עמם‬ ‫חולים‬ ‫בתי‬ ‫מס‬'‫בפטנטים‬ ‫פעולה‬ ‫המוסד‬ ‫שיתף‬ ‫עמן‬ ‫אוניברסיטאות‬ ‫מס‬'‫בפטנטים‬ ‫פעולה‬ ‫המוסד‬ ‫שיתף‬ ‫עמם‬ ‫אחרים‬ ‫ציבוריים‬ ‫גופים‬ ‫רוחני‬ ‫קניין‬ ‫באמצעות‬ ‫גזע‬ ‫בתאי‬ ‫המחקר‬ ‫למינוף‬ ‫מדיניות‬(‫מאי‬2013( )‫המרכז‬ ‫וטכנולוגיה‬ ‫למשפט‬,‫למחקר‬ ‫נאמן‬ ‫שמואל‬ ‫ומוסד‬ ‫חיפה‬ ‫אוניברסיטת‬ ‫למשפטים‬ ‫הפקולטה‬ ‫וטכנולוגיה‬ ‫במדע‬ ‫מתקדם‬.)
  35. Company Information 35 ‫הקניין‬ ‫הרוחני‬ ‫ממציאים‬ ‫מובילים‬ ‫טכנולוגיות‬ ‫מובילות‬ ‫מדיניות‬ ‫יעד‬ ‫שוקי‬ ‫תקציב‬/ ‫השקעה‬ ‫שיתופי‬ ‫פעולה‬ ‫תביעות‬ ‫משפטיות‬
  36. Verint Portfolio 36 207 Patent families
  37. Verint’s Top Inventors 37
  38. Verint’s Top Technologies 38 H04M: TELEPHONIC COMMUNICATION
  39. Verint’s Vs. Nice Systems Target Markets 39
  40. Verint’s Patent Strategy – Patents By Year 40
  41. Verint’s Cooperation, Partnerships, Ownerships 41 Verint’s Top Co-Assignees
  42. Patent Litigation - Opposition 42
  43. Conclusions 43 ‫מה‬ ‫לנו‬ ‫יש‬ ‫לתרום‬ ‫ליזמים‬ ‫להתפתח‬ ‫צריך‬ ‫ויכולות‬ ‫כלים‬ ‫ולאמץ‬ ‫לאחרים‬ ‫שאין‬ ‫תפחדו‬ ‫אל‬ ‫מפטנטים‬!
  44. Design Patents – ‫מדגמים‬ 44
  45. OHIM – DesignView • Designview is a centralized access point to view the registered design information held by any of the participating National Offices, in a unique presentation format, independently of which office the data is coming from. 45 https://www.tmdn.org/tmdsview-web/welcome
  46. OHIM – DesignView 46 https://www.tmdn.org/tmdsview-web/welcome
  47. OHIM – DesignView 47 https://www.tmdn.org/tmdsview-web/welcome
  48. OHIM – DesignView 48 https://www.tmdn.org/tmdsview-web/welcome
  49. Inbar Yasur | T +972 4 6013103 | M +972 54 9988090 | E Inbar.yasur@gmail.com | W www.Hipusit.infoInbar Yasur | T +972 4 6013103 | M +972 54 9988090 | E Inbar.yasur@gmail.com | W www.Hipusit.info Thank you!

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