Information update May 2010 Finding the key (words) to the hidden treasure


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Information update May 2010 Finding the key (words) to the hidden treasure

  1. 1. <ul><li>Information Update </li></ul><ul><ul><ul><li>Finding the key (words) to the hidden treasure </li></ul></ul></ul><ul><li>May 2010 </li></ul><ul><li>Inbar Yasur </li></ul>
  2. 3. Forum IFISH <ul><li>פורום IFISH הוקם בשנת 2001 מתוך צורך לפלטפורמה להחלפת דעות , מידע וידע בין כל מי שעוסק בתחום המידענות בישראל . </li></ul><ul><li>פעילויות הפורום : </li></ul><ul><li>מפגש אחת לרבעון הכולל סדנא העוסקת בחידושים בעולם המידע , הרצאה של אחד מחברי הפורום בנושא עכשווי ופאנל פתוח המאפשר לחברי הפורום לשאול שאלות ולהתייעץ עם חברי הפורום בהתלבטויות מקצועיות . </li></ul><ul><li>רשימת דיוור המאפשרת דיון בין חברי הפורום , קבלת הצעות עבודה וכד ' </li></ul><ul><li>כנס שנתי עם מיטב המרצים בתחום המידע מחו &quot; ל </li></ul>
  3. 4. Forum IFISH אני מזמינה אתכם להצטרף אלינו באמצעות הקישור הבא : ההשתתפות בפורום הינה ללא תשלום .
  4. 5. Forum IFISH <ul><li>הכנס השנתי של IFISH יתקיים השנה ב – 15 וב – 16 בספטמבר בתל - אביב . </li></ul><ul><li>השנה נתמקד בנושא שיווק מרכזי מידע בארגונים . </li></ul><ul><li>הכנס יועבר בפורמט של סדנאות המאפשרות בנוסף ללימוד התיאוריה גם התנסות בכלים מעשיים באמצעות תרגילים בקבוצות קטנות . </li></ul><ul><li>מנחת הסדנאות : Zuzana Helinsky , משוודיה , בעלת ניסיון של למעלה מעשור בהנחיית סדנאות לשיווק מרכזי מידע אקדמאיים , ציבוריים וארגוניים בכל העולם . </li></ul>
  5. 6. <ul><li>What I will cover: </li></ul><ul><ul><li>9:00 – 9:40 </li></ul></ul><ul><ul><ul><li>Finding the key (words) to the hidden treasure </li></ul></ul></ul><ul><ul><li>9:40 – 10:30 </li></ul></ul><ul><ul><ul><li>Google enhancements </li></ul></ul></ul><ul><ul><li>11:00 – 12:00 </li></ul></ul><ul><ul><ul><li>Alternative search engines </li></ul></ul></ul><ul><ul><li>12:00 – 13:00 </li></ul></ul><ul><ul><ul><li>Productivity tools </li></ul></ul></ul><ul><ul><li>14:30 – 15:30 </li></ul></ul><ul><ul><ul><li>Pay As You Go </li></ul></ul></ul>
  6. 7. אופנים חדשים לאיתור מילות חיפוש לצורך בניית שאילת חיפוש
  7. 8. From : Factiva Synapse White Paper KMS101 Taxonomies, Ontologies, Thesauri and Authority Files
  8. 9. <ul><li>Google Definition </li></ul><ul><li> </li></ul><ul><li>Links to the definition in the blue bar that mentions the number of results. </li></ul><ul><li>Initially, Google linked to, then it switched to and now it uses its own service: Google Dictionary . </li></ul><ul><li>Google updated the English dictionary with synonyms, antonyms, pronunciations, detailed definitions and examples from Collins COBUILD Advanced Learner's English Dictionary. </li></ul><ul><li>Google's dictionary lists the most recent 5 searches. </li></ul><ul><li>You can star words, find related words and definitions from the Web. </li></ul>
  9. 10. Google Definition Google’s New Interface
  10. 11. Google Definition
  11. 12. Shortcuts for Google Translate and Google Dictionary Here's a quick way to translate text directly from Google Search. Type the language pair, followed by the text you want to translate. For example, to translate &quot;I love you&quot; in French, search Google for: [ en:fr love ]. You can also type [ translate love in french ], but this query is longer.
  12. 13. Shortcuts for Google Translate and Google Dictionary For now, this feature only works for language pairs that include English: en:fr, fr:en (French), en:it, it:en (Italian), en:de, de:en (German), en:es, es:en (Spanish), en:ru, ru:en (Russian), en:zh, zh:en (Chinese), en:ja, ja:en (Japanese), en:ko, ko:en (Korean).
  13. 14. Shortcuts for Google Translate and Google Dictionary If you use the language pair en:en (English to English), Google shows definitions from Google Dictionary. For example, a search for [ en:en astute ] shows the definition of the word &quot;astute&quot; and the pronunciation. Google Dictionary uses definitions from Collins COBUILD Advanced Learner's English Dictionary.
  14. 15. <ul><li>Google Show Options </li></ul><ul><ul><ul><ul><ul><li>When your results page appears on screen, click “Show options” just above the </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>results and to the left of the screen. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Then select Wonder wheel from the list on the left of the page. </li></ul></ul></ul></ul></ul>
  15. 16. Google Wonder wheel
  16. 17. Google Wonder wheel
  17. 18. Google Related searches
  18. 19. E ASY D EFINE Definitions are taken from Princeton’s WordNet3 . .
  19. 20. E ASY D EFINE Download OR email the list of synonyms. .
  20. 21. Google “Not entirely unlike”
  21. 22. <ul><li>LigerCat </li></ul><ul><li> </li></ul><ul><li>Search  PubMed  using words or even a DNA/protein sequence to create a tag cloud showing an overview of important concepts and trends. </li></ul><ul><li>LigerCat aggregates multiple articles in PubMed, combining the associated MeSH descriptors into a cloud, weighted by frequency </li></ul>
  22. 23. LigerCat
  23. 24. Google Transliterate With  Google Transliterate , you type a Roman character on your keyboard and Google transliterates it to the equivalent character in 19 languages. While this doesn't offer the translation feature of Google Translated Search, it lets you run a quick search to see the number of mentions of a name or brand in a language you cannot easily type on your keyboard
  24. 25. <ul><li>2 Lingual </li></ul><ul><li> </li></ul><ul><li>2lingual makes it easy to Twitter Search in 2 languages. </li></ul><ul><li>Features include Realtime Results, Search-as-you-Type, and Automatic Query Translation. </li></ul><ul><li>2lingual currently supports 400 possible Twitter Search combinations . </li></ul>
  25. 26. Google On-Screen Keyboard To Search virtual keyboard allows you to enter the precise search terms you want, regardless of the language keys on your physical keyboard. It can be helpful for people who use one of the many non-Latin script-based languages that require special characters such as Arabic, Greek, and Thai. .
  26. 27. Google Adwords
  27. 28. Google Adwords This is Google's cash cow. It brings in most of their revenue and therefore Google invests all their efforts and resources to provide their advertisers with the best possible information tools. The AdWords program includes local , national , and international distribution. Google helps advertisers choose the right words for the right possible customers, based on actual Google search queries.
  28. 29. Google Adwords
  29. 30. Google Adwords In addition to giving ideas about the subject, AdWords also provides, for each suggested keyword, the amount of traffic received each month from your chosen country or territory. .
  30. 31. Google Adwords
  31. 32. Google Adwords
  32. 33. Google Insights for Search
  33. 34. Google Insights Google Insights gives the search trends of people all over the world. The new thing about Google insights, as opposed to Google trends, is that you can be specific about the territory search. First it gives ideas for key words and then it gives the relative popularity of each key word in each territory.
  34. 35. Google Insights To find information about the potential worldwide market for swimming suits, first you have to find the right keywords.
  35. 36. Google Insights
  36. 37.
  37. 38. Google Insights In Australia, this is called…
  38. 39. <ul><li>Google Insights </li></ul><ul><li> </li></ul><ul><li>If you want to find information about a local market, you should use the term that is most suitable to that market. </li></ul><ul><li>For example, by limiting your search to Australia you will learn that the most useful term is “swimsuit” but you should also consider “swim wear” </li></ul>
  39. 40. Google Insights In Canada, this is called…
  40. 41. Google Insights By limiting your search to Canada you will learn that the most useful term is “swimsuit” but you should also consider “bathing suit” as an additional search term.
  41. 42. Thsrs – The Shorter Thesaurus How can you intelligently get across a complex thought in just 140 characters without needing to use ugly abbreviations (e.g. “w/o needing 2 use ugly abbrev’s”)? If only there were a service that helps with the struggle of rewriting a 146-letter message to fit in a 140 character limit…
  42. 43. <ul><li>MoreWords: Find Dictionary Words For Word Games </li></ul><ul><li> </li></ul><ul><li>Use a hyphen (dash) to give the location of a missing letter: w-rd or –are </li></ul><ul><li>Use an asterisk (star) for any number of unknown letters: lett* or *gry or ar*ct </li></ul><ul><li>Exclude words containing the letters that follow a caret (hat): ma-e ^kt </li></ul><ul><li>Or enter a few letters (without hyphens or asterisks) to see if they make any words </li></ul>
  43. 44. Thank you!