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    Google and others teldan 2  2011 Google and others teldan 2 2011 Presentation Transcript

    • Information Update
      Google and Others
      May 2011
      Inbar Yasur
      www.hipusit.info
    • 2
      What I will cover
      • New Google tools…and others
      • Localization
      • New search strategy building options
      • Google News
      • Statistical information
      • Personalization vs. Privacy
      • Image Search
      • More Google tools
       
    • 3
      New Google tools…and others
    • 4
      Google
       
      From  Karen Blakeman’sPresentation
      New Google tools…and others
    • 5
      Google: inconsistent and irreproducible results
      Results depend on:
      • Country version used
      • Browser / Version of browser
      • Operating system
      • Logged into a Google account or not
      • Web History
      • Searcher location specified or not
      • Language
      • To which server Google happens to send your search
      New Google tools…and others
    • 6
      What has been happening over the last year in Google?
      • Personalization
      • Localization
      • Social Media Search
      • New Search Features
      • New independent tools:
      • Google Arts
      • Google Body Browser
      • Google Boutique
      • And more….
      New Google tools…and others
    • 7
      New Products – How do I know about them?
      • Google new products
      • Google labs
      • Google blog
       
      New Google tools…and others
    • 8
      Google Patents - New Sidebar Option
      www.google.com
      • Restrict by filing date / issue date
      • Filing status
      • Application / Issued patents
      • Patent type
      • Utility / Design / Plant….
      • Sorted by relevance / by date
       
      New Google tools…and others
    • 9
      Patent Search – Espacenet: New interface & capabilities
      http://www.epo.org/searching/free/espacenet.html
      • Espacenet offers free access to more than 70 million patent documents worldwide, containing information about inventions and technical developments from 1836 to today.
      • RSS
      • Export (CSV | XLS )
      • Download Covers / Create Reports
       
      New Google tools…and others
    • 10
      Google Recipes - New Sidebar Option
      www.google.com
      • Ingredients: Yes / No
      • Cook time:
      • Less than 15 min/ 30 min / 60 min
      • Calories:
      • Less than 100 cal / 300 cal / 500 cal
       
      New Google tools…and others
    • 11
      Recipe Search engine
      http://www.yummly.com/
       
      New Google tools…and others
    • 12
      Google Places - New Sidebar Option
      • Clustered / Organized results
       
      New Google tools…and others
    • 13
      Google Realtime
      Google Real Time Search now includes more sources beyond
      Twitter, Google News and Buzz posts:
      • MySpace updates
      • Facebook fan page updates
      • Quora
      • Gowolla
      • Plixi
      • Me2day
      • Twitgoo
      • Google Blog Search links
      • Newly created web pages
      • Freshly updated web pages
      • FriendFeed updates
      • Jaiku updates
      • Identi.ca updates
      • TwitArmy updates
      New Google tools…and others
    • 14
      Google Realtime - Twitter
       
      New Google tools…and others
    • 15
      Google Realtime – Facebook and others
       
      New Google tools…and others
    • 16
      Google Display “latest”
       
      New Google tools…and others
    • 17
      Click on magnifying glass next to page title
      Google Preview
       
      New Google tools…and others
    • 18
      Localization
    • 19
      Google Local Search
      • Google.co.uk
      • Google.de
      • Google.com.au
      • Google.ca
      • ……
      Localization
    • 20
      Google Local Search – Manipulating Google
      • http://www.google.com/search?q=messi - Default - Search Messi from your local Google
      • http://www.google.com/search?q=messi&gl=us&hl=en – Search Google US in English
      • http://www.google.com/search?q=messi&gl=sp&hl=es - Search Google Spain in Spanish
      • Internet Country Codes Extension List – Link
      • Language Codes - Link
      Localization
    • 21
      Google Shopping – Set Your Location
       
      Spain, Italy, Netherlands, Australia
      Localization
    • 22
      New search strategy building options
    • 23
      Search Tool Summary and Comparison (Google, Yahoo, Bing)
      http://www.rba.co.uk/search/compare.shtml
      New search strategy building options
    • 24
      New Google Search Operator – AROUND(n)
      An undocumented search operator called AROUND(n) will help you find
      documents where the distance between two search terms is around ‘n’
      New search strategy building options
    • 25
      New Google Search Operator – AROUND(n)
      • AROUND might be useful when:
      • The documents are rather long (think book-length articles)
      • Searching for quotes, speeches or a song that’s stuck in your head, but you
      can only think of a few words from it
      New search strategy building options
    • 26
      New Bing Search Operator linkfromdomain:
      • Limit search to sites linked-to from a URL
      This new operator was created to show a user what websites a domain is linking to.
      It is the opposite of the "link:" operator that returns information
      regarding what websites are linking to that specific domain.
      New search strategy building options
    • 27
      Link Popularity
      http://www.linkpopularity.com/
      • Link popularity gives the total number of web sites that link to your site
      .
      New search strategy building options
    • 28
      Blekko - Links
      http://blekko.com/
      .
      New search strategy building options
    • 29
      Blekko – SEO inbound Links
      http://blekko.com/
      New search strategy building options
    • 30
      Searching by domains
      • gov.*
      • Returns only results from countries which use the .gov.* domain
      New search strategy building options
    • 31
      Searching by domains
      • GenericTop-level Domains – Link
      • Country code Top-level Domains - Link
      New search strategy building options
    • 32
      GovScan: Search all local government websites
      http://govscan.com/
       
      • GovScansearches more than 5,000 city, town, county, and state government
      websites within all 50 United States
      • GovScan searches thousands of local government websites to bring you
      targeted, precision results.
      Specialized search engines
    • 33
      Google News
    • 34
      Google News Archive Search
      http://news.google.com/newspapers
      • A collection of hundreds of newspapers, scanned and digitized.
       
      Google News
    • 35
      Google News - “Follow News” Button
      http://news.google.com/
      • Google News has quietly added a new button that allows you to easily bookmark
      frequent searches and create custom sections within your personalized Google
      News home page
      Google News
    • 36
      Google News - “Follow News” Button
      http://news.google.com/
      Bookmarking Your Searches
      Clicking on that link will bring back search results for that topic, making it an easy way to keep track of your favorite topics.
      Google News
    • 37
      Personalized Google News
      • Google News had been redesigned  with new personalization features that let users tell Google which subjects and sources they would like to see more or less often.
      • If you’re logged in -- you may also find stories based on articles you’ve clicked on before based on your news related web history.
      • Google found in testing that more users clicked on more stories when they added this automatic personalization, sending more traffic to publishers.
      Google News
    • 38
      Google News: Turning off Personalization
      • Click on the “Standard U.S. Edition” link at the bottom of Google News. This will not
      delete any of your News settings or Web History. It will switch you to an impersonalized
      version of Google News for the duration of your current session.
      (To switch back, click on “Personalized U.S. Edition”.)
      • Delete your web history. (Google News may take some time to update.)
      • Log out of your Google Account.
      Google News
    • 39
      Newsy
      http://www.newsy.com/
      • A multi-source online video news service that monitors, analyzes and presents the
      world's news coverage
      • Human editors summarize the news
      • Links to original sources
      • Example
      Google News
    • 40
      Statistical information
    • 41
      Google Internet Stats
      http://www.google.co.uk/intl/en/landing/internetstats/
      • Google Internet Stats aims to be a repository for data points, organized by broad
      categories, market sectors and verticals.
      • Data come from various sources, but mostly trade groups and market research
      firms cited in third party publications.
      Statistical Information
    • 42
      Google Internet Stats
      http://www.google.co.uk/intl/en/landing/internetstats/
      Statistical Information
    • 43
      Google Public Data Explorer
      Data Visualization
      • 27 Datasets including more than 300 data metrics.
      • Upload your own dataset with Google’s Dataset Publishing Language (DSPL),
       
      Statistical Information
    • 44
      Think Insights with Google
      http://www.google.com/think/insights/
      a website where Google will publish their data-supported insights about digital marketing
      trends.
      From papers to case studies to videos, Think Insights represents the ongoing work Google
      is doing to better understand how people use the web, and how marketers are adapting to
      this changing terrain.
       
      Statistical Information
    • 45
      Worldmeter
      http://www.worldometers.info/
      This is a great little site. You can see figures for the current world population, births
      this year, births today, death this year, yesterday, and net population growth for
      today, government and economics, society and media, the environment, food,
      water, energy, and health.
       
      Statistical Information
    • 46
      Worldometer
      http://www.worldometers.info/
      • Worldometers is part of the Real Time Statistics Project, which is managed by an international team of developers, researchers, and volunteers with the goal of making world statistics available in a thought-provoking and time relevant format to a wide audience around the world.
      • Sources are carefully selected to include only data published by the most reputable organizations and statistical offices in the world.
       
      Statistical Information
    • 47
      OFFSTATS – Official Statistics on the Web
      http://www.offstats.auckland.ac.nz/
       
      • The OFFSTATS database provides access to free statistics from official sources on the
      web.
      • Web links are arranged by country, region or subject.
      • The database can be searched by a single category, or a combination of categories.
      • All of the content of the database is held in the public domain and is available through the
      Internet.
      Statistical Information
    • 48
      IHME – Institute for Health Metrics and Evaluation
      http://www.healthmetricsandevaluation.org/
      The Institute for Health Metrics and Evaluation (IHME) at the University of Washington has created a user-friendly, searchable data catalog for global health, public health, and demographic data.
       
      Statistical Information
    • 49
      IHME – Institute for Health Metrics and Evaluation
      http://www.healthmetricsandevaluation.org/
      The Global Health Data Exchange (GHDx) offers a search engine and intuitive user interface to make finding data easy. The GHDx contains useful data sources, data providers, and the information needed to easily create citations – some of which are difficult to locate or scattered among different resources.
      Statistical Information
    • 50
      Personalization vs. Privacy
    • 51
      Google History
      http://www.google.com/ads/preferences/
      Google automatically tracks your searches and what you click on:
      • Results are “personalized” based on your searches and page views
      • You do not have to be logged in to a Google account
      • Stored in a cookie on your computer - machine and browser specific
      Personalization vs. Privacy
    • 52
      Google History
      www.google.com/history
      • View and search across WebPages you've visited in the past, including Google searches.
      • Find trends in your web activity, such as your most visited sites and top searches.
      • Get more personalized search results based on what you've searched for and which sites
      you've visited.
      • See personalized predictions in Autocomplete based on what you've searched for and
      which sites you've visited.
      • Filter search results by pages you've visited before using the Search options panel.
      Personalization vs. Privacy
    • 53
      Google Personalization
      www.google.com/history
      • Signed-in personalization: When you're signed in, Google personalizes your search experience based on your Web History.
      • If you don't want to receive personalized results while you're signed in, you can turn off Web History and remove it from your Google Account.
      • You can also view and remove individual items from your Web History.
      Personalization vs. Privacy
    • 54
      Google Personalization
      www.google.com/history
      • Signed-out personalization: When you're not signed in, Google customizes your search experience based on past search information linked to your browser, using a cookie.
      • Google stores up to 180 days of signed-out search activity linked to your browser's cookie, including queries and results you click. 
      Personalization vs. Privacy
    • 55
      Google Personalized Search
      www.google.com/history
      Personalization vs. Privacy
    • 56
      Google Personalized Search
      www.google.com/history
      Personalization vs. Privacy
    • 57
      Google: Turning off Personalization
      www.google.com/history
      Since personalized search treats signed-in and signed-out users differently, the instructions for turning off search history personalization are a little different in each case.
      Personalization vs. Privacy
    • 58
      Google: Turning off Personalization
      www.google.com/history
      To disable history-based search customizations while signed in, you'll need to remove Web History from your Google Account. You can also choose to remove individual items. Note that removing this service deletes all your old searches from Web History.
      Personalization vs. Privacy
    • 59
      Google: Turning off Personalization - Deleting Web History
      www.google.com/history
      While signed in to your Google Account:
      • Click the gear icon at the top of the page.
      • Select Account settings from the drop-down menu.
      • On your account management page, click Edit next to "My products."
      • Click Remove Web History permanently.
      Personalization vs. Privacy
    • 60
      Google: Turning off Personalization - Deleting Web History
      www.google.com/history
      If you aren't signed in to a Google Account, your search experience will be customized based on past search information linked to a cookie on your browser.
      To disable these types of customizations, follow these steps:
      • In the top right corner of the search results page, click the gear icon, then select
      Web History.
      • On the resulting page, click Disable customizations based on search activity
      Personalization vs. Privacy
    • 61
      Google Interest Based Advertising
      http://www.google.com/ads/preferences/
      Many websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. While Google often shows you ads based on the content of the page you are viewing, they also show some ads that you might find useful based on the types of websites you like to visit.
      Your interests are associated with an advertising cookie that's stored in your browser. If you don't want Google to store your interests, you can opt out
      Personalization vs. Privacy
    • 62
      Google Interest Based Advertising
      Personalize your ads by editing your interest
      http://www.google.com/ads/preferences/
      http://www.google.com/ads/preferences
      Personalization vs. Privacy
    • 63
      Google Interest Based Advertising – Opt out
      http://www.google.com/ads/preferences/
      Personalization vs. Privacy
    • 64
      Google Dashboard
      www.google.com/dashboard
      Google Dashboard offers a simple view into the data associated with your Google Account.
      • Designed to offer you transparency and control
      • Summarizes the data associated with each product you use when signed in to your account
      • Provides links to control your personal settings
      • Covers more than 20 products and services including Gmail, Calendar, Docs, Web History,
      Social Circle, Alerts and YouTube
      Personalization vs. Privacy
    • 65
      Google Dashboard – Social Circle
      www.google.com/dashboard
      • Google social search helps you find relevant public Web content from your social
      connections  (Primary & Secondary) when you are signed in to your Google Account.
      • If you are among someone's social connections, your public content may appear in their
      social search results.
      • You can improve social search results for yourself by connecting accounts from other
      services to your Google account.
      Personalization vs. Privacy
    • 66
      Scroogle.org
      http://scroogle.org/
      An ad-free Google search proxy which prevents the searcher's data being stored by Google
      • Search Google anonymously
      • Disables all search history
      • Masks IP address, blocks cookies and search history
      Personalization vs. Privacy
    • 67
      ixquick
      http://eu.ixquick.com/eng/
      • Meta Search engine
      • Does NOT record your IP address! 
      Personalization vs. Privacy
    • 68
      Image Search
    • 69
      Sort by subject in Google Images
      www.google.com/imghp
      • When searching for images, sometimes it can be hard to come up with exactly the right words to describe what you have in mind.
      • Click on “Sort by subject” in the left-hand panel to see images organized into categories that will narrow down your search and help you find the exact image you want. 
      • Sorting by subject uses algorithms that identify relationships among images found on the web and presents those images in visual groups,.
       
      What’s really new in image search
    • 70
      Sort by subject in Google Images
      www.google.com/imghp
      What’s really new in image search
    • 71
      Google Images
      File type Search
      • SVGs -- Scalable Vector Graphics –
      can be stretched to any size without
      the quality of the image suffering.
      Ideal suited for diagrams, maps,
      logos, flags and scientific diagrams.
       
      What’s really new in image search
    • 72
      Google image slideshow:
      View Google Image Search results as a slideshow
      http://www.googleimageslideshow.com/
      • Google Image Slideshow is a simple tool that shows Google Image search results as a slideshow.
      • To begin the slideshow all you have to do is type in your query and press the Enter key.
       
      Image search
    • 73
      Icon Search Engine
      http://www.iconfinder.com/
       
      • Search through 155,664 icons or browse 765 icon sets.
      • Clear, simple and easy to use.
      • Clicking on the link takes you to a full size version, with rights, ratings and download options. 
      Image search
    • 74
      More tools
    • 75
      Google Body Browser
      http://bodybrowser.googlelabs.com/
      • Google Maps for the human body
      • Explore a body in 3D. 
      • The Google Body Browser is ONLY accessible using Google's Chrome Browser
      or if you're running the Firefox 4 beta.
      More tools
    • 76
      Google Body Browser
      http://bodybrowser.googlelabs.com/
      More tools
    • 77
      Human Body Explorer
      http://dsc.discovery.com/tv/human-body/explorer/explorer.html
      More tools
    • 78
      Visible Body: A Search Engine for the Human Body
      http://www.visiblebody.com/start
      A new search tool developed by researchers at Microsoft indexes medical
      images of the human body, rather than the Web. On CT scans, it automatically
      finds organs and other structures, to help doctors navigate in and work with
      3-D medical imagery.
      Subscriptions fees:
      Individual Use: $14.95/month or $119.95/year
      Business Use: $29.95/month or $239.95/year
      Student/Teacher Use: $17.95/one term (5 months) or $35.95/two terms (12 months)
      Demo
      More tools
    • 79
      Google Science Fair
      http://www.google.com/events/sciencefair/
       
      • An online science competition open to all students aged 13 to 18 from around the world.
      • A partnership between Google and CERN, The LEGO Group, National Geographic and
      Scientific American.
      More tools
    • 80
      Boutiques: A Visual Fashion Shopping Spree
      http://www.boutiques.com/
      • Visual shopping experience created by Google.
      • Browse for clothing, bags and accessories.
      • One of the most aesthetically pleasing shopping sites.
      • Create your own mini boutiques.
      • View similar items or go directly to the merchant to buy.
      More tools
    • 81
      Boutiques: A Visual Fashion Shopping Spree
      http://www.boutiques.com/
      More tools
    • 82
      Google Art Project
      http://www.googleartproject.com/
      Explore museums from around the world, discover and view hundreds of artworks at incredible zoom levels, and even create and share your own collection of masterpieces to buy.
      More tools
    • 83
      Art Finder
      http://www.artfinder.com/
      Art Finder is a free and simple to use website that lets you share art and discover new art. After creating an account on the website you gain access to images of countless paintings from artists, galleries, museums and collections from around the world. The site features images, articles, and artist biographies.
      More tools
    • 84
      European Virtual Muesume
      http://www.europeanvirtualmuseum.it/virtuale.htm
      Virtual Museum is a website that lets you browse a number of European museums online, and explore the most remarkable items of European prehistoric culture and heritage. You may browse and view items by country, museum, time period BC and categories. Each item has it is own page with related historical & archeological information and can be viewed as a 3D image.
      More tools
    • Thank you!