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PRAD 323 Event Management Week 2

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  2. 2. Intoduction Week 2 <ul><li>Definition of Event? </li></ul><ul><li>Stakeholders </li></ul><ul><li>WHY? Purpose of Event </li></ul><ul><li>Type of Events </li></ul><ul><li>Introduction of Event Management </li></ul><ul><li>Impacts </li></ul><ul><li>Terms - Glossary </li></ul>
  3. 3. Definition of Event <ul><li>Eventus: outcome, success, result </li></ul><ul><li>Robert Jani 1955 : “a special event is that which is different from a normal day of living” </li></ul><ul><li>Getz 1997: “temporary occurrences, either planned or unplanned” </li></ul><ul><li>a special event is a “one-time or infrequently occurring event outside a normal program” (Getz, 1997, p. 4). </li></ul><ul><li>Dr. Joe Goldblatt (2002): defined special events as a unique moment in time celebrated with ceremony and ritual to satisfy specific needs </li></ul>
  4. 4. Stakeholders <ul><li>Stakeholders are people or organizations who have invested in an event. </li></ul><ul><li>External: media, municipal office, city agancies etc. </li></ul><ul><li>Internal: member of the board, the professional staff of the organization, a guest etc. </li></ul>
  5. 5. Purposes of Events <ul><li>Goldblatt (2002; pp. 8–9) suggests that there are 4 purposes for special events: </li></ul><ul><li>C elebration : </li></ul><ul><li>Social life-cycle events, festivals, religious observances, political events,weddings,anniversaries </li></ul><ul><li>E ducation : </li></ul><ul><li>Commencements, alumni events, training, meetings, conferences, edutaintment </li></ul><ul><li>M arketing : </li></ul><ul><li>To create awareness and persuade prospects to purchase goods and service </li></ul><ul><li>R eunion : </li></ul>
  6. 6. Purposes of Events <ul><li>According to Tum, 2006 </li></ul>Special Events Leisure Events Sports, recreation Personel Events Wedding, birthdays Cultural Events Organizational Events Commercial, politic
  7. 7. Purposes of Events <ul><li>Promote a product or service, create brand awareness, launch a product or activity, generate publicity, </li></ul><ul><li>Link your product or service with a fashion, a trend, an innovation, a heritage or community activity </li></ul><ul><li>Establish your exclusivity or your accesibility </li></ul><ul><li>Be the strongest tool of your marketing strategy </li></ul><ul><li>Important fundraising tool, </li></ul><ul><li>Celebrate important occasions in your community, </li></ul><ul><li>Boost your membership, </li></ul><ul><li>Generate goodwill toward your organization, </li></ul><ul><li>Provide quality time with your memebers, supporters, workers, </li></ul><ul><li>Generate word-of mouth publicty (industry, general public, media) </li></ul><ul><li>Influence attitudes </li></ul><ul><li>Bring people with a comman interest or goal to gether to both share the event and built rapport and cross-fertilisation of ideas </li></ul><ul><li>(adapted from “Event Marketing in Australian Professional Marketing September 1993) </li></ul>
  8. 8. Types of Event <ul><li>Civil Events </li></ul><ul><li>Expositions </li></ul><ul><li>Fair and Festivals </li></ul><ul><li>Hallmark Events </li></ul><ul><li>Hospitality </li></ul><ul><li>Meeting and Conference </li></ul><ul><li>Retail Events </li></ul><ul><li>Social Life Cycle Events </li></ul><ul><li>Sport Events </li></ul><ul><li>Tourism </li></ul>
  9. 9. The Olympic Games <ul><li>The Olympic Games </li></ul><ul><ul><ul><ul><li>Ancient Olympic Games first held in 776BC, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Restarted in modern times in 1896 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Held every four years </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ancient games were part of the religious festival for Zeus </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Modern games are a major economic activities </li></ul></ul></ul></ul>
  10. 10. Event Management <ul><li>According to Goldblatt: The function that requires human assembly (events managed by professionals) for the purpose of celebration, education, marketing and reunion </li></ul><ul><li>According to Loose: The coordination of all the tasks and activities necessary for the execution of an event regarding its strategy, planning, implementation, and control, based on the principles of event marketing and the methods of project management” (Loos et al., 2008, p. 54). </li></ul>
  11. 11. The Impact of Events <ul><li>Social and cultural impacts </li></ul><ul><li>Political impacts </li></ul><ul><li>Environmental impacts </li></ul><ul><li>Tourism and economic </li></ul>
  12. 12. Social Impacts <ul><li>Benefits +++ </li></ul><ul><li>Shared experience </li></ul><ul><li>Revitalizations of traditions (Geleneklerin Yenilenmesi) </li></ul><ul><li>Building of community pride </li></ul><ul><li>Validation of community groups </li></ul><ul><li>Increased community participation </li></ul><ul><li>Introduction of new and challenging ideas </li></ul><ul><li>Expansion of cultural perspective </li></ul><ul><li>Costs ---- </li></ul><ul><li>Community alienation (Yabancılaşma) </li></ul><ul><li>Manipulation of community </li></ul><ul><li>Negative community Image </li></ul><ul><li>Bad behavior </li></ul><ul><li>Substance abuse (Madde Bağımlılığı) </li></ul><ul><li>Loss of amenity (Güzelliğin kaybı) </li></ul>
  13. 13. Political Impacts <ul><li>Benefits +++ </li></ul><ul><li>International prestige </li></ul><ul><li>Improved profile </li></ul><ul><li>Promotion of investment </li></ul><ul><li>Social cohesion (Toplumsal Bütünleşme) </li></ul><ul><li>Development of administrative </li></ul><ul><li>skills </li></ul><ul><li>Costs ---- </li></ul><ul><li>Risk of event failure </li></ul><ul><li>Misallocation of funds </li></ul><ul><li>Lack of accountability </li></ul><ul><li>Propaganda </li></ul><ul><li>Loss of community ownership and control </li></ul>
  14. 14. Environmental impacts <ul><li>Benefits +++ </li></ul><ul><li>Showcasing of the environment </li></ul><ul><li>Provision of models for best </li></ul><ul><li>Practice </li></ul><ul><li>Increased environmental </li></ul><ul><li>Awareness </li></ul><ul><li>Infrastructure legacy </li></ul><ul><li>Improved transport and </li></ul><ul><li>communications </li></ul><ul><li>Urban transformation and </li></ul><ul><li>renewal </li></ul><ul><li>Costs ---- </li></ul><ul><li>Environmental damage </li></ul><ul><li>Pollution </li></ul><ul><li>Destruction of heritage </li></ul><ul><li>Negative community Image </li></ul><ul><li>Noise disturbance </li></ul><ul><li>Traffic congestion </li></ul>
  15. 15. Tourism and E conomic Impact <ul><li>Benefits +++ </li></ul><ul><li>New Jobs </li></ul><ul><li>High Commerical Acitivities </li></ul><ul><li>New business oppurtunities </li></ul><ul><li>Increase tax and incomes </li></ul><ul><li>Destination al promotion and increased tourist visits </li></ul><ul><li>Extended length of stay </li></ul><ul><li>İncrease productivity </li></ul><ul><li>Costs ---- </li></ul><ul><li>Community resistance </li></ul><ul><li>to tourism </li></ul><ul><li>Loss of authenticity </li></ul><ul><li>Damage to reputation </li></ul><ul><li>Exploitation (kötüye kullanma-istismar) </li></ul><ul><li>Inflated prices </li></ul><ul><li>Opportunity costs </li></ul><ul><li>Financial Mismanagement </li></ul><ul><li>Financial loss </li></ul>
  16. 16. Terms And Glossary <ul><li>Association: </li></ul><ul><li>Any group of individuals who form an organization to bring ideas together for a non-profit cause or for their trade / industry. </li></ul><ul><li>Association Meeting: </li></ul><ul><li>An event hosted by an association with the purpose of gathering its members and affiliated sponsors. </li></ul><ul><li>Attendees:  An individual, registered for or participating in any conference or event delegates, exhibitors, media, speakers, and quests. </li></ul><ul><li>Agenda : </li></ul><ul><li>A list of speakers, timings and presentations handed to conference delegates as part of the onsite registration. </li></ul><ul><li>AV : </li></ul><ul><li>Audiovisual Event production, equipment and materials used in sound and visual presentations. E.g. television monitors, projectors,  video, sound equipment, etc. </li></ul><ul><li>Auditorium : </li></ul><ul><li>Often raked seating similar to university lecture theatres. Many auditoriums are exceptional conference venues and provide excellent audio-visual facilities. </li></ul>
  17. 17. Terms And Glossary <ul><li>Conference A meeting to discuss a common concern or issue with two or more people participating. </li></ul><ul><li>Exhibit An organization's booth at a public show that is used for competition, demonstration or sale. </li></ul><ul><li>Exposition Refers to a public trade show where many companies or organizations of the same type exhibit the latest products or services their company offers. </li></ul><ul><li>Trade Show An exposition; an event at which goods and services in a specific industry are exhibited and demonstrated - Trade shows are primarily a business-to-business event, although some trade shows are open to consumers </li></ul><ul><li>Meeting </li></ul><ul><li>Formal or informal deliberative assembly of individulas called to debate certain issues and problems, an to take decisions. Formal meetings are held at definite time, place and duration.(Organizational metting, stakeholder,Operational meeting (sales meeting, employee) </li></ul><ul><li>Seminar </li></ul><ul><li>Formal presentation by one or more experts  in which the attendees are encouraged to discuss the subject matter. </li></ul><ul><li>Congress- Convention </li></ul><ul><li>Metting convened for a specific purpose and for general attendance. </li></ul>
  18. 18. Terms And Glossary <ul><li>Badge : </li></ul><ul><li>Identifying sign, tag or emblem worn by event participants. The conference people can produce name badges before the event and also onsite to the same high standard. </li></ul><ul><li>Break-Out Sessions : </li></ul><ul><li>Small group sessions, panels, workshops or presentations, offered concurrently within the event, formed to focus on specific subjects . </li></ul><ul><li>Complimentary: </li></ul><ul><li>Comp. Service, or item provided free of charge. </li></ul><ul><li>Conference Center : </li></ul><ul><li>A venue which provides a dedicated environment for events, especially small events.   </li></ul><ul><li>DB&B : </li></ul><ul><li>Dinner, Bed and Breakfast. </li></ul>
  19. 19. Terms And Glossary <ul><li>Delegate : </li></ul><ul><li>The person attending the meeting or event. </li></ul><ul><li>Destination Management Company (DMC): </li></ul><ul><li>A Destination Management Company serves as a third party planner  that specializes in assisting corporations or associations with planning large events in a specified city. They are particularly helpful when planning tour programs that require specific knowledge of a given destination. </li></ul><ul><li>Event : </li></ul><ul><li>An arranged occasion, examples include meeting, convention, exhibition, conference, special event, gala dinner, etc.  All of which can be professionally organized by The Conference </li></ul><ul><li>Exhibition : </li></ul><ul><li>An event (can be free or a chargeable event) where suppliers can showcase their products and services. </li></ul><ul><li>Exhibitor : </li></ul><ul><li>1) Organization that showcases its products or services at an exhibition.  2) Event attendee whose responsibility is to staff their exhibition stand. </li></ul>
  20. 20. Terms And Glossary <ul><li>Event Management: </li></ul><ul><li>The process of managing every aspect of an event including site selection ,sourcing and negotiation, budget management, online registration, event advertising, and post event follow up with a survey. Event management should strive to increase event attendance and decrease costs and therefore ensure a maximum return on event </li></ul><ul><li>Food & Beverage (F & B) : </li></ul><ul><li>Any catering service provided by a venue during an event i.e. refreshment breaks, lunch, drinks reception. </li></ul><ul><li>Green Events :  </li></ul><ul><li>Broad guidelines for a greener event are that it should be organized electronically, minimize carbon emissions for traveling delegates . </li></ul>
  21. 21. Terms And Glossary <ul><li>Halal Food : </li></ul><ul><li>Catering prepared according to Islamic Law including meat slaughtered in a particular manner and permissible food. </li></ul><ul><li>Incentive Travel: </li></ul><ul><li>A travel reward given by companies to employees to stimulate productivity. </li></ul><ul><li>Interpreter : </li></ul><ul><li>An individual who translates during a meeting, presentation or conference. </li></ul><ul><li>Meeting : </li></ul><ul><li>An event that is exclusively designed for attendees to participate in meetings and to socialize with other attendees at set activities throughout the event. Meetings do not include an exhibit element. </li></ul><ul><li>MICE - Meetings, Incentive, Conference/Congress, & Exhibition: </li></ul>
  22. 22. Terms And Glossary <ul><li>Refurbishment : </li></ul><ul><li>Updating a venue by redecoration to make it look more aesthetically pleasing or more substantial work to maintain and fix any substandard areas of a venue. </li></ul><ul><li>Registration Area : </li></ul><ul><li>Area set aside solely for event registration.  </li></ul><ul><li>Return on Event (ROE) : </li></ul><ul><li>The ratio of money gained or lost by investing in a n event relative to the amount of money invested in the production of an event. Increase attendance, decrease costs and maximize your ROE </li></ul><ul><li>VAT : </li></ul><ul><li>Value Added Tax.  In any TCP proposal clients will always be informed as to what items include or exclude VAT. </li></ul>
  23. 23. Terms And Glossary <ul><li>Venue: </li></ul><ul><li>a place to hold your meeting, exhibition, conference etc TCP can include hotels, conference center and unusual venues etc.  when you can TCP we will complete a comprehensive proposal with 24 hours (UK) or 48 hours (overseas).  </li></ul><ul><li>Video Conference: </li></ul><ul><li>A meeting which takes place between delegates that are not located in the same area/town etc.  This can be organized in any venue with the aid of specific audio visual equipment. </li></ul><ul><li>VIP : </li></ul><ul><li>This can include a Managing Director / CEO of a company, who will get additional benefits i.e upgrade to suite for overnight Accommodation on a </li></ul><ul><li>Waitlist : </li></ul><ul><li>Term used when a specific date already has an interested party who are holding space provisionally, the new client will then be waitlisted (also known as 2nd option). </li></ul>