Last Week Johan Lorbeer Johan Lorbeer: Fee: 5000 Euro+KDV (Verdiği fiyata 2 kişilik otel fiyatı, uçak bileti, Günlük harcamaları dahil değil.) 650 Euro+KDV Asistan ücreti Show süresi: 120 min.
Last Week Fee: 22.000 USD+KDV (Verdiği fiyata 3 kişilik otel fiyatı, Uçak biletleri, Günlük harcamaları dahil değil.) Julian Beever
Last Week Show: 25 dakika sürüyor. Fee: 3500 £+KDV (Verdiği fiyata 2 otel odası fiyatı, Uçak biletleri, Günlük harcamaları dahil değil.) Man in Coat Show
Intoduction Week 3
To determine the needs, wants, desires, and expectations of the target market.
Why? To reduce the risk of nonattendance
Market research techniques
Validity and Reliability (Excel, SAS, SPSS)
To determine demographic information such as gender, age, income--- Inexpensive, easy to analyze:
Likert Scale questions:
learning opinion Not Attend, Positively Attend
Sematic differential Scale:1—5
Open Ended Questions
The focus Group: 8-12 people similar background and experience , try to get answers, clues, 90min,
Participant—observer: placing the researcher in a host community, go—see—examine
Case Study: depth study a preexisting event
Expensive, More meaningful answers
SWOT Analysis Future conditions Threats: Hurricanes and tornadoes, political infighting, violence of terrorism, alcoholic consuption, site in bad place, celebrity canceling Existing Conditions Oppurtunities: civic anniversary, chamber of commerce promotion, celebrity apperance, winning elections, developing more royal employess Existing Conditions Weaknesses: weak funding, no potential for sponsors, poor trained staff, few volunteer, poor media relations, weak venue Existing Conditions Internal, External Strenghts: strong funding, good potential for sponsors, well-trained staff, many volunteers, good media relations, excellent venue
Brain Storming and Mind Mapping
Event Management Needs Assesment
Is it Feasibele? Financial, Human Resource, Politics
The Approval Process
How? What elements and resources are required to satisfy the needs? What are the best destination, location and venue? When will the event be held? Are the date and time flexible? Who the stakeholders?Who will benefit? Who will they want to attend? What is the compelling reason for this event?Why must this event be held? What? Where? When? Who? Why?
Budget your time : if you value your family life, budget a period of time to be with your family each week.
What your time is worth hourly?
Make a list tasks (next day) and determine meetings if necessary.
When budgeting your time for a event, estimate preevent client meetings, site inspection, meeting with vendors, ongoing communications, contract preparation, actual event time (arr.-dept), postevent billable time
Involve 5 steps each (research, design, plan, coord, evaluate)
Timing and space important
Selecting venue (decor, older guest)
Ingress (entrance, guest, and other elements
Each actionis being performed at the best time
Maybe ...is not an acceptable
You must consider slow down or speed up (Timing)
Understanding (networking – programing which one important), the needs of quests help to establish the tempo.
Will required to make lots of decisions.
Be positive, see problems,
Consider financial implications of your decision
Consider the moral and ethical implication of your decision
Make a decision and do not look back
Immediately following to event
A monitor a trained person who will observe an element of the event and provide both written and verbal feedback to the event (check list)