Latest business trends in e commerce marketPresentation Transcript
Type of industry where buying and selling of products or
services is conducted over electronic systems such as internet
and other computer networks.
Deals with marketing and trading of over the web or net.
It encapsulates electronic information like digital libraries and
ahead of competitors is primary driver
for smart organizations.
E-commerce reduces the cost of wholesale
dealers and retailers as there is direct
interaction of producer to consumer via
E-commerce doesn't incur additional cost of
finding people, information and establishing a
trust factor among consumers.
POS and showcase using iPod or android
Advanced website browsing on mobile, iPods or
Increased online security-simpler payment processes.
Business to Business (B2B).
goal will be to enable each and every store
colleague to transact, checkout and take payments
without going to the tills.
APPLE started this trend with IOS 6 and Android 4.2
Features enabled in customer enabled applications are
endless, starting from basic tools such as using cam
for barcode scanning to do virtual makeover for
customers in store.
growth of mobile or iPod in retail
commerce is enormous.
In next couple of years it will exceed desktop
numbers with current projections.
Responsive design is mantra for any website.
Features like compare price with other retailers by
scanning the product, self checkout, payment wallet,
store card and GPRS enabled advertising on digital
screen is store.
has more than 850+ subscribers.
It has a known fact that number grows by 20% or
more every year in emerging countries.
Companies can take advantage by offering
promotions on products which they most commented
on or identify what their friend mostly like and
recommending the same when they visit the store.
is the simpler payment processes.
More customers will switch to online payment
process systems such as pay pal, as well as debit and
credit card transactions.
E-commerce site pay more stress on online security
as it’s the safer payment method and gains the
increased enhancements on the existing ones.
will become apprehensive with so many
products and services at their disposal.
Images are not a convincing tool as a consumer can’t
perceive the actual product by them.
Interactive product approach is working out to
understand the customers in more even manner.
Demonstrations of products will be given instead of
focusing on images only.
reactive nature of pull browsing is rapidly
changing to push browsing.
In push browsing marketers are reaching out to
consumers with more relevancy than before to pull
them to buy things.
Marketing emails will turn into relevant short
message service notifications when customer is
standing outside the store.
Relevant basket notifications are given when
someone is tweeting.
information or targeted content will be
the key medium to surface any content.
There are two distinct set of consumers.
One set expects the retailers to make use of cross
domain data. I.e. If I’ve provided my data to some
source than I’ll expect it to be affiliate to the
will expect a seamless shopping
A product added in a basket at home is expected to be
found in the basket when go to the store or if you call
up the call center.
It means a product should be made readily available
whenever a customer is in need of it.
deals with the interrelationships between
companies or business itself.
More than 70% of the business is done in this
Its features includes D selling, support to business,
industry transactions between vendors and
Bids can be made at desired price.
Provides information about an industry like search
sites and trade etc.
is the transaction of services, information or
products between the consumers.
It is characterized by electronic marketplaces and
Have great module for developing markets and can
be used for portals and products being sold on the
web and various soft wares etc.
means buying and selling of goods over a mobile
device such as cell phones, tablets etc.
The world leader in M-commerce is Japan and it will
spread all over the world.
The services under M-commerce are financial
services, telecommunications, retail services and