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This is the logo I designed for myself, to be used on business cards. The
old-style microscope represents UX, a field that requires close examination
and that is grounded in established methodology. Theorange is meant to
modern, vibrant and friendly.
I designed this quickly for my proposed Elbow Room app because I
applied for a summer incubator on a whim, and needed a logo for my
“startup.” I started with the Futura typeface (a personal favorite), chose a
tranquil, cool blue, and then spaced out the letters to give a feel of
spaciousness, adding also the double chevrons for balance.
This logo was also designed under extreme time pressure while I was a
member of Team Umber, competing in the NASA International Space
Apps Challenge held in April 2014 at AlleyNYC. For our final presentation,
we needed a logo to represent our app, Umber the Weather, which makes
accessible global weather data for any date from the past 66 years, thus a
globe combined with a calendar in eco-friendly blue and green.