SEO for WordPress - WordCamp GoldCoast 2011

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SEO for WordPress Presentation by Andy Henderson (In a Day hands on Training Workshops) presented at WordCamp Gold Coast - November 2011

SEO for WordPress Presentation by Andy Henderson (In a Day hands on Training Workshops) presented at WordCamp Gold Coast - November 2011

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  • 1. SEO FORWORDPRESSThe fundamentals of Optimising your WordPress website
  • 2. SEO for WORDPRESS - Overview Keywords WordPress Out of the Box WordPress Configuration Settings Search Friendly Themes SEO related Plugins Pages & Posts SEO Fundamentals
  • 3. Keywords are CRITICAL !!! Step #1 – KEYWORD ANALYSIS  DON’T Just Guess !!!  Create a List (and keep it handy)  Review at least annually Where to use Keywords?  Domain Name  Tags  Site Structure  Headings (H1, H2, H3….)  Categories  Page Titles  Captions  Post Titles  Image names  Image Alt Tags
  • 4. WORDPRESS SEO benefits “Out of the Box” – WP is Pretty Good  Search Engine Friendly  Crawlability  Ease of Use --> Dynamic Content  User Generated Content But it can be improved….
  • 5. WORDPRESS SEO - Settings Basic Configuration  Privacy  Permalinks
  • 6. WORDPRESS SEO - Themes Genesis (StudioPress) Thesis Woo Themes …and more… A Decent Theme with SEO Plugins is OK too Watch for clashes with SEO Plugins
  • 7. WORDPRESS SEO - Plugins Over 900 WP Plugins for “SEO” Fundamental SEO Plugins  All In One SEO Pack  Google XML Sitemaps  Google Analytics for WordPress Suggested Extra Plugins  SexyBookmarks (by Shareaholic)  SEO Smart Links  WPTouch
  • 8. WORDPRESS SEO – Plugins All In One SEO Pack Automatically optimises your WordPress site for search engines by generating meta tags and helping you optimize web page titles. Default settings are usually OK, but can be customised
  • 9. WORDPRESS SEO – Plugins Google XML Sitemaps Auto generates a special XML sitemap file which help search engines to index your site Needs to be “kicked off” the first time Default settings are OK, but can be customised
  • 10. WORDPRESS SEO – Plugins Google Analytics for WordPress Makes it easy to add Google Analytics into your site Lots of configurable (advanced) options. Default settings are OK, but can be customised
  • 11. WORDPRESS SEO – Plugins SexyBookmarks - sophisticated and highly configurable All In One Social media plugin SEO Smart Links - automatically generates internal links for defined keywords and phrases WPTouch- quick and easy way to define a Mobile friendly version of your site
  • 12. WORDPRESS SEO Website Content “Content is King”  Take Advantage of being “In Control”  Quality, Unique & Keyword Rich Site Structure  Keyword Based Structure Pages  Keyword Rich Titles  Keyword Rich Headings  Relevant Images, Captions, Alt text  Linkability – Would YOU Link to it ??
  • 13. WORDPRESS SEO Blogging Content Blog Categories Posts  Topical Content  Keyword Rich Titles  Headings (H1, H2, ….)  Tags  User Generated Content  Local Content / Case Studies
  • 14. SEO Fundamentals Content  Unique  Keyword Rich  “Useful”  Linkable Links  Natural, Relevant  Quality vs Quantity Do it for your Users – NOT for Search Engines
  • 15. … That’s All Folks …