Branding For A Cause - The Creation of the Ina Centaur SL Shakespeare Company
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Branding For A Cause - The Creation of the Ina Centaur SL Shakespeare Company

  • 2,538 views
Uploaded on

Ina Centaur presents the motive behind the art and creation of the SL Shakespeare Company, the premier professional virtual theatre production troupe.

Ina Centaur presents the motive behind the art and creation of the SL Shakespeare Company, the premier professional virtual theatre production troupe.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,538
On Slideshare
1,996
From Embeds
542
Number of Embeds
3

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 542

http://blog.inacentaur.com 534
http://www.slideshare.net 4
http://translate.googleusercontent.com 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BRIEFLY, ON THE BRAND (FOR THE INITIATES…)  Ina Centaur SL Shakespeare Company (SLSC)  A look that brings RL standards to SL graphics  Historical Architecture sets the scene…  Technologically innovating  (More @ Saturday @ 10 AM EdTrack presentation “Shakespeare’s Virtual Theatre” [along with Primtings, sLiterary])  Quality, the magical dazzling experience, above all.  “Cost no matter.” (Or Phil Henslowe’s £50,000 coat)  “What Second Life Can Be.” Working motto of sLiterary, Inc. fiscal sponsor  The amazing thing is that despite all that we have done, the SLSC has received no external funding at all.  SLSC’s secret crutch is… Ina Centaur
  • 2. WHO IS INA CENTAUR?  RL  Creatively: Independent artist and scholar – with a tendency towards seclusion…  Affiliation: Executive director of sLiterary, Inc. – NPO dedicated to furthering the arts in virtual worlds  SL (Limiting to just 3 things, though the list can go on for a bit!)  Artistic Director, Ina Centaur SL Shakespeare Company  Curator & Autocrat, Primtings Museum  CEO & Designer, “Ina Centaur”  Ina Centaur Architecture (IC-Arc)  IC-Skins/SLface.com  (_AR Another Realism, _SR Splendid Realism, Movie Skins, Mei, .:RIO:.)  IC-Fashions/iCouture  IC-Gadgets/IC Labs  IC-Hair/Baskin Bobbins
  • 3. Background: “Before” Ina Centaur  Founded an int’l web design company and .com as a teenager.  Early exposure to enterprise infrastructure design  Early exposure to working with creatives and clients long-distance, across international borders  Fluent knowledge of various web, virtual world, and graphics development tools and languages.  Legacy  Learned how to program in QBASIC @ age 12  Subsequently, learned VB, C++, etc.  Web dev – PHP/MySQL, Perl, *nix server, etc.  Learned Photoshop, 3ds, and other graphics software @ age 13  Beyond management—ability to create  Working understanding of perspective of the creator  Academic background:  Bioengineering, Physics & Philosophy @ UCSD 2002-2006  Also, course affiliations with UC Berkeley & Stanford University  Adjunct Prof @ various online universities
  • 4. Image – RL/SL Duality  Started her SL career as “Ina Centaur” looking like “herself” in RL  Ina Centaur, the “Legend”  “Naturally” creates enterprises. (Likely retired.)  Tends towards a cultural poise associated with someone old.  Has a passion for Shakespeare and the arts. (Likely WASP.)  Entertained the belief of others, unwittingly accepted legend, and then became the venerable and WASP avatar now known as Ina Centaur.
  • 5. Funding Her Baby – SL Shakespeare Co.  SL Shakespeare Company – Resident-funded/supported endeavor.  We believe in establishing a new field of virtual theatre, by presenting memorable shows of unprecedented quality.  >L$1,000,000 endowment from Ina Centaur per production  4-sim theatre  Funding from Creative Enterprises  Monetary:  Ina Centaur Architecture and IC-Skins contributed the ~US$10,000 (L$3,500,000) required to purchase 4 island sims from Linden Lab in Feb 2008.  All Ina Centaur Enterprises endeavors go towards funding the SL Shakespeare Company and its four island sims.  Creatively:  Ina Centaur Architecture created the theatres and buildings of virtual Shakespeare  IC-Skins/SLface.com create photorealistic actor skins and some costumes, and for sale exclusively at SL Globe Theatre Gift Shop
  • 6. Notable “Brand-Worthy” Fundraisers  Autumn 2007: sLiterary/FFRC Ball & Date Auction  L$74,564 (50% of fundraiser total) raised to help fund sLiterary NPO fees.  Three hours, Halloween Ball with SL Celebrity date auction.  Winter 2007: Winter 2008 Campaign (On-Going)  L$319,500 (as of Aug 10, 2009) raised in our SL analogue of RL professional theatre sponsorship booklet with various funding tiers and benefits  http://SLshakespeare.com/sponsorship  Summer 2008: HOSTAGE! (a.k.a. Viva Shakespeare, Ongoing)  On July 20, 2008 - Caged SL Shakespeare actors and the SL Globe Theatre were put on hostage in a special post-modern setting to launch the Viva Shakespeare 14-Pillars Campaign  L$258,379 (as of Aug 10, 2009 – L$234,199 @ event)  Winter 2008: SOS Campaign – Ongoing  Galvanized significant SL public support for the public sims (the 4-sims of the SL Globe Theatre, Primtings, Shakespeare, and sLiterary) in the arts.  L$1,472,737 (as of Aug 10, 2009), funds 2009 tier for 3 sims  http://Campaign.SLshakespeare.com  Spring 2009: Inachi’s Nyotaimori I  March 21, 2009 - Raised L$70,930 by selling prim sushi by-the-piece off SL Celebrity Codie’s avatar body  http://Inachi.InaCentaur.com/nyotaimori1
  • 7. Why So Much Effort for Something So Temporal?  Theatre, by nature is temporal, like SL.  A play shows change on stage; SL is all about change.  Tier; the necessity of redesigning; the evolving platform itself  Philosophically, the ultimate artform to represent the metaverse.  So,let’s make our implementation dazzling and unprecedented.  Obviously, I really believe in it!
  • 8. Why Virtual Theatre on SL?  Family vs Career in Theatre  A Harrowing Personal Story—my smalltown actress friend who lost herself trying to make it in the big city.  Lesser extreme—others who are forced to leave their families for theatre.  Live entertainment without boundaries  Got Internet? No geographical boundaries.  Got Voice? No physical discrimination.  Revive the Bard!  Not just puppetry—but in an immersive and interactive virtual world  Environmental Reasons!  Because I believe in creating worlds whose aesthetics and ontology I can control and effect, and if RL theatre is considered a microcosm, then SL theatre is the ultimate microcosm.