Simplified InBound Marketing Software for Individuals andSmall BusinessesSEO for Drupal
Enable Search Engine FriendlyUrlsEnable Path module which comes with coreinstallation but is disabled by default. Pathmodule will convert /node?q=1 urls to /node/1
Install Pautauto ModuleInstall pathauto module too which allows you tocreate search engine friendly urls. PathAutomodule offers various settings like removingcharacters like a,an,the as well as to write yourown custom paths using tokens.
Install Global RedirectModuleGlobal Redirect module takes care of thecanonical url problems as well as it do 301redirect from urls like /node/1 to /node/my-name
Fix Robots.txtDrupal has default robots.txt which ideally youshould edit it but you can also install robots.txtmoduleDo note that you need to remove/rename the default robots.txt fileif you are using the module.
Redirect WWW to non WWW (orvice versa)Checkhttps://github.com/drupal/drupal/blob/7.x/.htaccess , drupal comes with .htaccess file, you canedit it to get www to non www or vice versa
Avoid URL duplicationCanonical urls are example.com/my-name andexample.com/my-name/ which are two differenturls pointing to same content which can oftenbe considered as duplicate content.Global Redirect Module takes care ofCanonical url problem!
Install Path Redirect ModuleIf you are changing url of an older page say/older-page to /newer-page, you don’t wantolder page to give 404 page not found error andwant it to 301 redirect to the new page. This canbe done with Path_Redirect module
Install Metatag Module for Titleand DescriptionInstall Metatag plugin (for Drupal 7) ornodewords plugin (for drupal 6) which will takecare of Title and Description Meta tags
No Index forCategories, tags, TaxonomyIf you are using tags, category or taxonomy, youprobably want to avoid them getting indexed ingoogle specially if the content is not very usefulUse Robots.txt to block such urls
Install SEOTools for SEOChecklistDo install SEOTools and SEO Checklist moduletoo. Both modules will help you to keep thingsOrganized.
Install XMLSitemap and SiteMapModulesUse xmlsitemap module which creates a Sitemapof all the urls (depending on the settings) andalso submit it to the search engines.
For more such content on SEO and inBound Marketing, you can checkhttp://inboundio.com/blogIf you are looking for an All-in-One simplified marketing software to organizeyouronline marketing campaign and to get more traffic, leads and conversions,you may want to check http://www.inboundio.cominBoundio.com offers simplified Keyword Research, Social MediaManagement,Landing Pages creation, Lead Management, inbuilt CRM and inbuilt emailmarketing andIs ideal for Individual and Small Business use.Also for more Drupal Resources check out1. Drupal guides at http://drupal.org/documentation2. Drupal FAQ at http://drupal.org/drupal-faq3. Drupal Tutorials at http://drupal.org/node/6271984. Drupal books http://drupal.org/books