Pro Manchester Blogging For Business

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Pro Manchester Blogging For Business

  1. 2. Overview What is a business blog? The structure of a business blog Why blogs are so influential? 8 ways you can use a blog How to promote your blog Blog platforms Exercise – Write your own blog post
  2. 3. Definition <ul><li>What is a blog? </li></ul><ul><li>A blog is a website, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. (Wikipedia) </li></ul><ul><li>How is it different from a website? </li></ul><ul><ul><li>Informal Tone </li></ul></ul><ul><ul><li>Frequently updated </li></ul></ul><ul><ul><li>Content ordered chronologically </li></ul></ul>
  3. 4. What IS the blogosphere ?
  4. 5. It is everyday people like YOU and ME
  5. 8. The Structure of a Corporate blog
  6. 9. Why has blogging attracted so much attention ? S C A L E
  7. 10. Headline Text Body Text Over 105 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily
  8. 11. Why is it so powerful ? SPEED
  9. 12. Why is speed so important ?
  10. 13. Headline Text Body Text 57.7% of reporters use blogs to measure public sentiment 38% of reporters use blogs to drive new story ideas 29.5% use blogs to find industry experts.
  11. 14. Why has blogging attracted so much attention ? IMPACT
  12. 15. Headline Text Body Text 1/5th of all linked-to content is a blog 1.5m people visited blogs for news on the Iraq consitutional vote 35% of all blog posts contain at least 1 tag
  13. 16. Headline Text Body Text
  14. 17. Types of Business blogs <ul><li>Customer Service blog </li></ul><ul><li>PR Blog </li></ul><ul><li>Viral Blog </li></ul><ul><li>Event blog </li></ul><ul><li>E-commerce blog </li></ul><ul><li>Thought leadership blog </li></ul><ul><li>Brand Champion blog </li></ul>
  15. 18. Jeff Jarvis vs Dell
  16. 19. Jeff Jarvis vs Dell
  17. 20. Jeff Jarvis vs Dell
  18. 21. Jeff Jarvis vs Dell
  19. 22. Jeff Jarvis vs Dell
  20. 23. General Motors - Fast Lane Blog
  21. 24. General Motors - Cadillac Drivers’ Log
  22. 25. General Motors - FYI Blog
  23. 26. Build communities around your business
  24. 27. Build communities around your business
  25. 28. Integration into a wider campaign
  26. 29. Publicise/Promote/Blog about events Internetworld website Internetworld blog
  27. 30. Publicise/Promote/Blog about events
  28. 31. An accompaniment to e-commerce
  29. 32. An accompaniment to e-commerce
  30. 33. Demonstrate thought leadership Savile Row Tailor Sheet Metal Company
  31. 34. Demonstrate thought leadership Ian Brodie’s Sales Excellence
  32. 35. Engage with brand champions
  33. 36. Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints
  34. 37. How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging
  35. 38. How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback
  36. 39. Headline Text Body Text
  37. 40. Headline Text Body Text <ul><li>Things to Consider </li></ul><ul><li>Topic </li></ul><ul><li>Content </li></ul><ul><li>Author(s) </li></ul><ul><li>Tone of voice </li></ul><ul><li>Platform </li></ul>
  38. 41. Platforms
  39. 42. Summary What is a business blog The structure of a business blog Why blogs are so influential 8 ways you can use a blog How to promote your blog Blog platforms
  40. 43. By 2010, 70% of the content of the web will be user generated <ul><li>IDC/EMC Survey March 2007 </li></ul>Now it’s your turn!
  41. 44. <ul><li>Thank you, any questions? </li></ul>Contact Gez Daring on [email_address] Slide show available from www.kmp.co.uk/seminars

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