Pr2.0 And The Social Media ReleasePresentation Transcript
Social Media in Black+White PR 2.0 and the Social Media News Release Bill Daring - CEO KMP Interactive Marketing and Technology Manchester Metropolitan University 15-01-09
The consumer has changed
What is Web 2.0? Personal websites DoubleClick Screen scraping Publishing Stickiness Directories (Taxonomy) are now Blogging is now Adsense is now Web services is now Participation is now Syndication is now Tagging (“Folksonomy”)
What s Web 2.0 ? Real Simple Syndication
What is Social Media ? Web 2.0 Blogging Video Sharing Photo Sharing RSS Widgets Social Networks Chat Podcasts Forums Micro Blogging
Companies now have access to 500 million active internet users through social media
Social Media has grown up
Nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users.
The growth of blogs Now over 133 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily
The growth of blogs
Reporters are using blogs
Over 75% of reporters see blogs as helpful in story ideas
21% of reporters spend over an hour per day reading blogs.
57% of reporters read blogs at least 2-3 times a week.
Source : Brodeur/Marketwire- Jan 2008
PR 2.0 – Using Social Media for Public Relations
What is PR 2.0
Engaging the community
What is PR 2.0?
If PR 1.0 was all about controlling the message and then broadcasting it
Then PR 2.0 encourages transparency and participation in communities to spark and manage conversations
People are talking about you whether you like it or not
People are talking about you whether you know it or not
Blogs, forums and social networks
What are the best ways to engage your customer with PR 2.0
Engaging the community
Respond to customer conversations
Social Media News Release
Respond to your customers
A clearer contract Satellite Navigation Aston Martin loyalty incentive
Since launching its blog in January 2007, Avis’s approval rating has increased by 200% eclipsing that of Hertz, one of its main competitors. In a sector growing at 1% p.a. Avis UK is achieving growth of more than 10%.
Stimulating the conversation
BMW 1 Series Coupe
PressRoom - Social Media News Release Social links Social Bookmarks News Aggregators aggregators Social Media Release Media sharing E mail targets
What is a Social Media News Release
Allows you to write search optimised multimedia news releases
News can be syndicated to news aggregators, social media sites, social bookmarks, search engines and delivered directly via RSS feeds
Share media assets and create social networks
Message Focus A Social Network Marketing Map PressRoom Microsite Key contacts /users email Social Bookmarks Media Sharing Destination social sites Web site Own Blog Blogs/community sites Links Links Links Links Links