Pr2.0 And The Social Media Release


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  • This is a cover page title slide Topic Colour will change from seminar to seminar eg: Blogging for Businness could be Green Brand Guidelines and usage to follow but here are a few rules Secondary colour usage in the doc can be the local colour: Pink = London, Orange = Manchester The circular logo will change per new topic
  • Pr2.0 And The Social Media Release

    1. 1. Social Media in Black+White PR 2.0 and the Social Media News Release Bill Daring - CEO KMP Interactive Marketing and Technology Manchester Metropolitan University 15-01-09
    2. 2. The consumer has changed
    3. 3. Web 2.0
    4. 4. What is Web 2.0? Personal websites DoubleClick Screen scraping Publishing Stickiness Directories (Taxonomy) are now Blogging is now Adsense is now Web services is now Participation is now Syndication is now Tagging (“Folksonomy”)
    5. 5. What s Web 2.0 ? Real Simple Syndication
    6. 7. What is Social Media ? Web 2.0 Blogging Video Sharing Photo Sharing RSS Widgets Social Networks Chat Podcasts Forums Micro Blogging
    7. 8. Global Snapshot
    8. 9. Social Media has grown up <ul><li>394m watch video clips online </li></ul><ul><li>346m read blogs </li></ul><ul><li>321m read personal blogs </li></ul><ul><li>307m visit a friend's social network page </li></ul><ul><li>303m share a video clip </li></ul><ul><li>272m manage a profile on a social network </li></ul><ul><li>248m upload photos </li></ul><ul><li>216m download video podcasts </li></ul><ul><li>215m download podcasts </li></ul><ul><li>184m start their own Blog  </li></ul><ul><li>83m upload a video clip </li></ul><ul><li>160m subscribe to an RSS feed </li></ul>
    9. 10. <ul><ul><li>Companies now have access to 500 million active internet users through social media </li></ul></ul>
    10. 11. Social Media has grown up <ul><li>Nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users. </li></ul>
    11. 16. The growth of blogs Now over 133 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily
    12. 17. The growth of blogs
    13. 23. Reporters are using blogs <ul><li>Over 75% of reporters see blogs as helpful in story ideas </li></ul><ul><li>21% of reporters spend over an hour per day reading blogs. </li></ul><ul><li>57% of reporters read blogs at least 2-3 times a week. </li></ul>Source : Brodeur/Marketwire- Jan 2008
    14. 24. <ul><ul><li>PR 2.0 – Using Social Media for Public Relations </li></ul></ul>
    15. 25. PR 2.0 <ul><li>What is PR 2.0 </li></ul><ul><li>Reputation Management </li></ul><ul><li>Engaging the community </li></ul>
    16. 26. What is PR 2.0? <ul><li>If PR 1.0 was all about controlling the message and then broadcasting it </li></ul>Then PR 2.0 encourages transparency and participation in communities to spark and manage conversations
    17. 27. Reputation Management <ul><li>People are talking about you whether you like it or not </li></ul><ul><li>People are talking about you whether you know it or not </li></ul><ul><li>Blogs, forums and social networks </li></ul>
    18. 37. Reputation Management <ul><li>Stakeholder Analysis </li></ul><ul><li>Buzz Monitoring </li></ul><ul><li>Sentiment analysis </li></ul>
    19. 38. Stakeholder analysis
    20. 39. Stakeholder analysis
    21. 40. Buzz monitoring
    22. 49. <ul><ul><li>What are the best ways to engage your customer with PR 2.0 </li></ul></ul>
    23. 50. Engaging the community <ul><li>Respond to customer conversations </li></ul><ul><li>Outreach programmes </li></ul><ul><li>Stimulating conversations </li></ul><ul><li>Media Sharing </li></ul><ul><li>Video virals </li></ul><ul><li>Social Media News Release </li></ul>
    24. 54. Respond to your customers
    25. 56. A clearer contract Satellite Navigation Aston Martin loyalty incentive
    26. 58. Since launching its blog in January 2007, Avis’s approval rating has increased by 200% eclipsing that of Hertz, one of its main competitors. In a sector growing at 1% p.a. Avis UK is achieving growth of more than 10%.
    27. 59. Outreach Programmes
    28. 61. Stimulating the conversation
    29. 64. BMW 1 Series Coupe
    30. 65. Media Sharing
    31. 71. Video Virals
    32. 73. PressRoom - Social Media News Release Social links Social Bookmarks News Aggregators aggregators Social Media Release Media sharing E mail targets
    33. 74. What is a Social Media News Release <ul><li>Allows you to write search optimised multimedia news releases </li></ul><ul><li>News can be syndicated to news aggregators, social media sites, social bookmarks, search engines and delivered directly via RSS feeds </li></ul><ul><li>Share media assets and create social networks </li></ul>
    34. 77. Message Focus A Social Network Marketing Map PressRoom Microsite Key contacts /users email Social Bookmarks Media Sharing Destination social sites Web site Own Blog Blogs/community sites Links Links Links Links Links
    35. 78. 4 things to take away from PR 2.0 <ul><li>Start listening and stop shouting </li></ul><ul><li>Engage your customers appropriately on line </li></ul><ul><li>Information syndication and distribution </li></ul><ul><li>Look for a “return on involvement” </li></ul>
    36. 79. [email_address]