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Jon Keefe - Future Of Video
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Jon Keefe - Future Of Video

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  • 1. The future of video online
    Jon Keefe, KMP Digitata
    29th March 2010
  • 2. Demand for video
    YouTube will serve 75 billion video streams this year to 375 million users
    YouTube servers accept 20 hours worth of video upload every minute
    Upload of video from mobile devices is up by 1700% in 2010 vs 2009
  • 3. Where we were in 2000
    Some DVD
    HD & Digital TV Just emerging
    Camcorders expensive & self contained
    Online video, small, expensive & high bandwidth
  • 4. What we didn’t have
    Smartphones and mobile devices
    Xbox 360/ Wii, PS2 &3
    Internet TV
    Blu-Ray
    YouTube et al (created Feb 2005)
    Personal DVD players
    Hulu/Netflix
  • 5. Global broadband speeds
    http://news.bbc.co.uk/1/hi/technology/8068916.stm
  • 6. Video facts
    Mobile devices will overtake PCs as the method of choice of viewing video by Q1 2013 says Neilson
    Today 41% of iphone/itouch users access video
    52% download clips
    68% access via web
    70% of Blackberry users don’t download
  • 7. Video facts
    13-17 year olds driving the channel with up to 1hr of online video watched per day!
    This demographic is also sending 3000 text messages a month
    In the US multiple live video events are consumed multi-window, multi-screen, multi-device
    However 40 % of online video is consumed in the workplace
  • 8. Video facts
    There will be consolidation Proprietary vs open standards
    Taking video out of the plug-in prison
    Adobe Flash
    Microsoft Silverlight
    Vs
    Open standards vanguard
  • 9. Video file types
    WMV
    mp4
    mpg
    flv
    Rm
    Plus approx 100’s others!
  • 10. Proprietary video channels
    Eg YouTube
    Upload
    Link to
    Embed
    Share on social profiles
    Download
  • 11. Open standards
    Miro(getmiro.com) open source player not for profit
    Kaltura (kaltura.org) open source video platform
    Wikivideo - Adopting TheoraQ3 2010 multimedia repositories from Xiph.org
    Dailymotion making 300,000 videos available in Theora format
    HTML5 - open source player in browser means no plug-ins and is currently supported by Firefox 3.5, Safari and Chrome
  • 12. What would open standard mean?
    Easier and faster video manipulation
    Video can be extracted from the player just as an image can be extracted from a website when you right-click
    Separate audio from visual
    Link to frames within video
    Edit and republish
    Integrate other platform feeds
    Requires Creative Commons Copyright
  • 13. What would open standard mean?
    Vastly improved Video search
    Blinkx
    35 million hours worth of video indexed
    Metadata
    Facial recognition
    Speech analysis
    Rebuild interface code for major video formats plus 80 or so 2nd division formats
  • 14. Mozilla R&D
  • 15. Challenges
    Agencies
    Branding in the new environment
    Honing the right set of capabilities
    Educating clients
  • 16. Challenges
    Brand owners
    Positioning for the open market
    Be inclusive because not all will be open source
    Leverage social media
    Accept copyright changes
  • 17. Games
    You become the video game
    Use your console as a hard drive, internet enabled device for TV on demand
    Microsoft Natal
  • 18. Natal at SXSW
  • 19. More engaging news delivery
  • 20. Summary
    Open standards will allow brands to engage with consumers deeply and personally
    Make video more usable & searchable
    Brands copyright tolerance will be challenged
    Agencies will require new skill sets as video assets become much simpler to utilise and edit
    Social media and online video will combine
    Even more UGV on line
  • 21. Any Questions
    Thank you jon.keefe@kmp.co.uk
  • 22. TV Browsers
  • 23. TV & Film
    Personalised TV Channels
    Ads specific to your viewing habits (much like when you use gmail/hotmail now)
    TV on demand
    iPlayer
    Netflix, social recommendations - http://www.netflix.com/HowItWorks
    Hulu - http://www.hulu.com/
  • 24. TV & Film
    Social Video, kids consume video through YouTube
    BBC Revolution recently used a twitter hashtag to gain feedback on the programme - http://www.bbc.co.uk/virtualrevolution/ - http://www.youtube.com/watch?v=0cKc_pvpuqg
    HTML Widgets to enable you to be on the web while watching TV (e.ggoogle widget, twitter widget etc) http://widgets.opera.com/
  • 25. Mobile
    Increased use of mobile video
    Providing video content - Citizen journalists
    Consuming video (films, tv, internet)
    iPad, mobile or not mobile? http://vimeo.com/9216166http://www.apple.com/ipad/
  • 26. Print
    E-paper - http://ireaderreview.com/2009/07/12/state-of-epaper/ & http://www.research.philips.com/technologies/projects/elecpaper.html
    Kindle
    Does a tablet replace your daily news paper? http://www.youtube.com/watch?v=Jwld9lGKSz4&feature=related
    Sony demo from 2007, flexible paper http://www.youtube.com/watch?v=k6bkmPjVF-k&feature=fvw