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iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
iPhone Application Marketing
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iPhone Application Marketing

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Presentation Slides about iPhone applications from the Mobile Marketing Seminar hosted by InBlackandWhite

Presentation Slides about iPhone applications from the Mobile Marketing Seminar hosted by InBlackandWhite

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  • 8 Dos and 5 DON’Ts
  • Transcript

    • 1. Appiness
      Jon Keefe
      CEO
    • 2. Flipping the Mobile Phone
      Entertainment
      Location Awareness
      Capturing and Sharing Experiences
      Helper tools
      Payments
      Oh and yes to make calls
    • 3. Mobile Numbers
      Why iPhones (91 % at the moment*)
      *because Android is coming up fast and don’t forget Blackberry, Nokia, Palm et al
    • 4. Scale
      In May 2009 the one billionth* app download, Bump created by Bump Technologies, was downloaded by Connor Mulcahey, age 13, of Weston, CT. As the grand prize winner of Apple’s one billion app countdown contest, Connor will receive a $10,000 iTunes gift card, an iPod touch, a Time Capsule and a MacBook Pro.
    • 5. Apps per month submitted
      www.148apps.com
    • 6. Approval times
      Oct 2009 Max 48 days
      Average 11.5 days
      www.148apps.com
    • 7. iPhone numbers
    • 8. 30% of iPhone users
      are Mums
      The Media Festival 2009
    • 9. 42% of iPhone users
      are under 25years old
      The Media Festival 2009
    • 10. 25% of iPhone users
      use apps > 80mins per day
      The Media Festival 2009
    • 11. Successful iPhone App Strategy
    • 12. On the move
      I’ve a few minutes to kill
      I’m settled and engaged (alone/group)
      Context
    • 13. Content
      Toys
      Tools
      Communications
      Games
      Utility
    • 14. Mobilise don’t miniaturise
      Apps should feel Apple-like
      Don’t create a potential negative experience, gracefully handle poor connectivity
      Exploit the technology & delight
      User Experience
    • 15. Paid for
      At download 34% readily make purchases up to £2.99
      Freemium model ie: Twitteriffic, Spotify (63% upgraded from free/lite “they liked” to premium version “they loved”)
      Advertising
      Networks
      Sponsorship
      Free
      59p is same as free
      Indirect brand value add (there are currently 30,000 free apps available
      Monetisation models
    • 16. Unless your business model is based on the App store, in the big scheme of things forget it – Its about brand, customer service and fun
      Virgin Atlantic – Fear of Flying
      NHS – Alcohol unit tracker
      P&L Impact
    • 17. Below 10Mb and users can download app. untethered
      Swap functionality for hot areas i.e iPhone incoming call screen
      Account for accidental touches in UX proximity
      Keep the error notification as passive as the situation merits
      Support rotation fully or not at all
      Use sound – Hint, iPhone is iPod with a phone in it
      Design & Tech Tips
    • 18. 10-25.0K
      What should it cost?
    • 19. Manchester Airports Group
      A Case Study
    • 20. What should our app do?
      Ease traveller journey
      Live Flight info
      Locate Terminal
      Drive online car park sales
      Promote Retail
    • 21. Phase 1
      Live flight info
      Directions and terminal information
      Integration with mobile car park booking site
    • 22. Application Home
      Tap the flight number or destination fields to apply filter.
      If Get flight info is tapped without any filters being applied, the user will be sent to results page displaying ALL arrivals
    • 23. Enter Destination Action
      User is presented with a scroll down menu displaying all Arrivals or Departures.
      Once chosen, the user is taken to results page displaying all arrivals from (or departures to) that Airport.
    • 24. Search Results
      Results are displayed following filter actions (if any)
      The button enables the user to update displayed data.
      selects a flight and displays the flight information page
    • 25. Flight information page
      Flight information shows:
      refreshes status
      displays terminal information (getting here)
    • 29. My Favourites
      To avoid repeated searches, flights can be added to favourite list.
    • 30. Getting here
      Phase 1 will display static map at suitable zoom to show airport and terminal positions
      Clicking map will open up Google Maps application in iPhone to allow user to search for directions
      More terminal information is available
    • 31. Getting here – Terminal information
      Static text information on how to get to terminal
      User can add ad contact to ease directions search
      Again the map link will open external application
    • 32. Car Park Booking
      For Phase 1 the car park booking would be achieved by adaptation of the existing mobile web application.
      The HTML and CSS would be redesigned to suit the iPhone and app look-and-feel
    • 33. Car Park Booking
      Mobile web app would be displayed in web kit browser
      Appear to the user as an in application transaction.
    • 34. Push Notifications for live flight info
      Integrated Car park booking
      Improved “getting here” section
      Retail
      Terminal Maps
      Product Search
      Offers
      Voucher
      The application work in line with existing CMS and content to maximise efficiency
      Phase 2
    • 35. Phase 3
      Augmented Reality
      Retail Promotions
      Plane information
      Easter Egg promotions
      Destination information
      My Airport Guide
      Find your friends
      Locate other app users
      Share location
    • 36. What fitted into buildings 25 years ago today fits in your pocket and in 25 years will fit inside a blood cell
      Ray Kurzweil
      Entrepreneur, Scientist & Futurist
    • 37. Since May this year a further 1 billion Apps have been downloaded
    • 38. Thank you, any questions?
      jon.keefe@kmp.co.uk

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