Social Media in Black+White PR 2.0 and the Social Media News Release Bill Daring - CEO KMP Interactive Marketing and Technology Interactive Marketing Show GMex Manchester 04-11-08

The consumer has changed

Web 2.0

What is Web 2.0? Personal websites DoubleClick Screen scraping Publishing Stickiness Directories (Taxonomy) are now Blogging is now Adsense is now Web services is now Participation is now Syndication is now Tagging (“Folksonomy”)

What s Web 2.0 ? Real Simple Syndication

What is Social Media ? Web 2.0 Blogging Video Sharing Photo Sharing RSS Widgets Social Networks Chat Podcasts Forums Micro Blogging

Global Snapshot

Social Media has grown up 394m watch video clips online 346m read blogs 321m read personal blogs 307m visit a friend's social network page 303m share a video clip 272m manage a profile on a social network 248m upload photos 216m download video podcasts 215m download podcasts 184m start their own Blog 83m upload a video clip 160m subscribe to an RSS feed http://www.scribd.com/doc/2683545/Wave-3-social-mediatracker

394m watch video clips online

346m read blogs

321m read personal blogs

307m visit a friend's social network page

303m share a video clip

272m manage a profile on a social network

248m upload photos

216m download video podcasts

215m download podcasts

184m start their own Blog

83m upload a video clip

160m subscribe to an RSS feed

Companies now have access to 500 million active internet users through social media

Companies now have access to 500 million active internet users through social media

Social Media has grown up Nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users. VNU.net

Nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users.

The growth of blogs Now over 133 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily

The growth of blogs

Reporters are using blogs Over 75% of reporters see blogs as helpful in story ideas 21% of reporters spend over an hour per day reading blogs. 57% of reporters read blogs at least 2-3 times a week. Source : Brodeur/Marketwire- Jan 2008

Over 75% of reporters see blogs as helpful in story ideas

21% of reporters spend over an hour per day reading blogs.

57% of reporters read blogs at least 2-3 times a week.

PR 2.0 – Using Social Media for Public Relations

PR 2.0 – Using Social Media for Public Relations

PR 2.0 What is PR 2.0 Reputation Management Engaging the community

What is PR 2.0

Reputation Management

Engaging the community

What is PR 2.0? If PR 1.0 was all about controlling the message and then broadcasting it Then PR 2.0 encourages transparency and participation in communities to spark and manage conversations

If PR 1.0 was all about controlling the message and then broadcasting it

Reputation Management People are talking about you whether you like it or not People are talking about you whether you know it or not Blogs, forums and social networks

People are talking about you whether you like it or not

People are talking about you whether you know it or not

Blogs, forums and social networks

Reputation Management Stakeholder Analysis Buzz Monitoring Sentiment analysis

Stakeholder Analysis

Buzz Monitoring

Sentiment analysis

Stakeholder analysis

Stakeholder analysis

Buzz monitoring

What are the best ways to engage your customer with PR 2.0

What are the best ways to engage your customer with PR 2.0

Engaging the community Respond to customer conversations Outreach programmes Stimulating conversations Media Sharing Video virals Social Media News Release

Respond to customer conversations

Outreach programmes

Stimulating conversations

Media Sharing

Video virals

Social Media News Release

Respond to your customers

A clearer contract Satellite Navigation Aston Martin loyalty incentive

Since launching its blog in January 2007, Avis’s approval rating has increased by 200% eclipsing that of Hertz, one of its main competitors. In a sector growing at 1% p.a. Avis UK is achieving growth of more than 10%.

Outreach Programmes

Stimulating the conversation

BMW 1 Series Coupe

Media Sharing

Video Virals

PressRoom - Social Media News Release Social links Social Bookmarks News Aggregators aggregators Social Media Release Media sharing E mail targets

What is a Social Media News Release Allows you to write search optimised multimedia news releases News can be syndicated to news aggregators, social media sites, social bookmarks, search engines and delivered directly via RSS feeds Share media assets and create social networks

Allows you to write search optimised multimedia news releases

News can be syndicated to news aggregators, social media sites, social bookmarks, search engines and delivered directly via RSS feeds

Share media assets and create social networks

Message Focus A Social Network Marketing Map PressRoom Microsite Key contacts /users email Social Bookmarks Media Sharing Destination social sites Web site Own Blog Blogs/community sites Links Links Links Links Links

4 things to take away from PR 2.0 Start listening and stop shouting Engage your customers appropriately on line Information syndication and distribution Look for a “return on involvement”

Start listening and stop shouting

Engage your customers appropriately on line

Information syndication and distribution

Look for a “return on involvement”

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