Ian Snead - Online Video Distribution

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  • Building yourself.
  • Compare vzaar with Brightcove.
  • What is a video site map?And why is it important?Sitemap will need to include the following minimum information for each video: title, description, playpage URL, thumbnail URL and the raw video URL or URL to Flash video player. Without these five pieces of information, Google cannot surface your videos in our results.
  • You Tube has been expolitedfor its

Transcript

  • 1. Online Video Distribution
    Ian Snead
    Director of Business Development http://vzaar.com
  • 2.
  • 3. On Site Sales/Conversions
    Off Site Viral Branding
    What is your objective?
  • 4. On Site Sales/Conversions
    How To Get Video on Your Website
    OPTION # 1 Use A Free Video Sharing Site
    OPTION # 2 Build your own Platform
    OPTION # 3 Use an Online Video Platforms
  • 5. Option # 1
    FREE VIDEO SHARING SITES
    OPTION # 1
    FREE VIDEO SHARING SITES
  • OPTION # 2
    Build it Yourself
    • GIVES YOU TOTAL CONTROL
    • 13. PROFESSIONAL
    • 14. REQUIRES IN HOUSE SKILL
    • 15. NOT EASY TO BUILD
    • 16. REQUIRES MAINTENANCE
    • 17. NOT FREE
  • OPTION # 3
    Online Video Platforms
  • Video Search Engine Optimization
    Blended Search
    Video Site Maps
  • 23. Blended Search
  • 24. Video Site Maps
    Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.
    You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.
    Good Resource: Google Webmaster Tools
  • 25. Using YouTube To Grow Brand
    Off Site Viral Branding
    "If you just upload to YouTube, it's like dropping a grain of sand on the beach”
  • 26. Online Video Distribution
  • 27. Online Video bridges the gap between the traditional retail touch and feel experience and the online buying experience.
  • 28. the end..