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Online Video Distribution<br />Ian Snead<br />Director of Business Development http://vzaar.com<br />
On Site Sales/Conversions<br />Off Site Viral Branding<br />What is your objective?<br />
On Site Sales/Conversions<br />How To Get Video on Your Website<br />OPTION # 1	Use A Free Video Sharing Site<br />OPTION ...
Option # 1<br />FREE VIDEO SHARING SITES<br /><ul><li>YouTube
Vimeo</li></ul>OPTION # 1<br />FREE VIDEO SHARING SITES<br /><ul><li>FREE
EASY TO USE
FEATURES
NO OWNERSHIP
BRNADED PLAYERS
NOT PROFESSIONAL
LIMITS</li></li></ul><li>OPTION # 2<br />Build it Yourself<br /><ul><li>GIVES YOU TOTAL CONTROL
PROFESSIONAL
REQUIRES IN HOUSE SKILL
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Ian Snead - Online Video Distribution

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  • Building yourself.
  • Compare vzaar with Brightcove.
  • What is a video site map?And why is it important?Sitemap will need to include the following minimum information for each video: title, description, playpage URL, thumbnail URL and the raw video URL or URL to Flash video player. Without these five pieces of information, Google cannot surface your videos in our results.
  • You Tube has been expolitedfor its
  • Transcript of "Ian Snead - Online Video Distribution"

    1. 1. Online Video Distribution<br />Ian Snead<br />Director of Business Development http://vzaar.com<br />
    2. 2.
    3. 3. On Site Sales/Conversions<br />Off Site Viral Branding<br />What is your objective?<br />
    4. 4. On Site Sales/Conversions<br />How To Get Video on Your Website<br />OPTION # 1 Use A Free Video Sharing Site<br />OPTION # 2 Build your own Platform<br />OPTION # 3 Use an Online Video Platforms<br />
    5. 5. Option # 1<br />FREE VIDEO SHARING SITES<br /><ul><li>YouTube
    6. 6. Vimeo</li></ul>OPTION # 1<br />FREE VIDEO SHARING SITES<br /><ul><li>FREE
    7. 7. EASY TO USE
    8. 8. FEATURES
    9. 9. NO OWNERSHIP
    10. 10. BRNADED PLAYERS
    11. 11. NOT PROFESSIONAL
    12. 12. LIMITS</li></li></ul><li>OPTION # 2<br />Build it Yourself<br /><ul><li>GIVES YOU TOTAL CONTROL
    13. 13. PROFESSIONAL
    14. 14. REQUIRES IN HOUSE SKILL
    15. 15. NOT EASY TO BUILD
    16. 16. REQUIRES MAINTENANCE
    17. 17. NOT FREE</li></li></ul><li>OPTION # 3<br />Online Video Platforms<br /><ul><li>GIVES YOU TOTAL CONTROL
    18. 18. PROFESSIONAL
    19. 19. NO IN HOUSE SKILL REQURED
    20. 20. FEATURES
    21. 21. MONEYTISATION
    22. 22. NOT FREE</li></li></ul><li>Video Search Engine Optimization<br />Blended Search<br />Video Site Maps<br />
    23. 23. Blended Search <br />
    24. 24. Video Site Maps<br />Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.<br />You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.<br />Good Resource: Google Webmaster Tools<br />
    25. 25. Using YouTube To Grow Brand<br />Off Site Viral Branding<br />"If you just upload to YouTube, it's like dropping a grain of sand on the beach”<br />
    26. 26. Online Video Distribution<br />
    27. 27. Online Video bridges the gap between the traditional retail touch and feel experience and the online buying experience.<br />
    28. 28. the end..<br />
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