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Dave Kinsella's WCS Presentation

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Transcript

  • 1. Realising the potential of Web Content David Kinsella
  • 2. Where does content strategy fit? Delivery Message Audience Content Strategy
  • 3. What is Web Content? = Web Content Web Design Written material Web Site
  • 4. Web Design is like architecture
  • 5. Case Study: Menzies
  • 6. Multiple delivery platforms
  • 7. Web Content should be constant Presentation / Design Presentation / Design Presentation / Design Delivery Platform Delivery Platform Delivery Platform Content
  • 8. Content / Presentation Mix
  • 9. Pure content Title: Widgets and API's Image: http://www.kmp.co.uk/image.jpg Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
  • 10. Beyond the website
  • 11. Content Distribution Content item
  • 12. Content Distribution Image Attachment Video Attachment Audio Attachment Content item
  • 13. Case Study: Chester Zoo
  • 14. Maintaining Brand Identity My Company Article title Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text. Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text. Article title My Company
  • 15. Maintaining Brand Identity Tone Persona Phraseology Brand guidelines for content authors
  • 16. Author Brand Guidelines
  • 17. Semantics: content with context Title: Widgets and API's Image: http://www.kmp.co.uk/image.jpg Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
  • 18. Non semantic content <font size=&quot;24px“ color=&quot;blue&quot;> Title </font> <br><br> <b> The first paragraph </b> <br><br> The second Paragraph The User Sees Title The first paragraph The second paragraph The Software Sees Title The first paragraph The second paragraph
  • 19. Semantic content <h1> Title </h1> <p id=“preamble”> The first paragraph </p> <p> The second paragraph </p> The User Sees Title The first paragraph The second paragraph The Software Sees Heading: Title Paragraph - “preamble”: The first paragraph Paragraph: The second paragraph
  • 20. Semantics: content with context Benefits Disadvantages Performance Work Effort Training Legacy Content Data Portability
  • 21. Case Study: E4 – Skins Series 2
  • 22. In Summary = Web Content Portable Data
  • 23. Any Questions?