Bill Daring SNM London Presentation
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Transcript

  • 1. Social Network Marketing Keynote Presentation by Bill Daring, CEO
  • 2. Teenagers are abandoning traditional media in favour of social networks
  • 3. The music industry has been transformed
  • 4. Citizen journalists are influencing vast networks of people
  • 5. From bars to dating websites.
  • 6. Why all this change ?
  • 7. Second Generation Web Web 2.0
  • 8. Web 2.0 What is Web 2.0 ? User Generated Content RSS feeds Social Networks Open APIs Widgets Social bookmarking Podcasting Blogs
  • 9. By 2010, 70% of the content of the web will be user generated IDC/EMC Survey March 2007
  • 10. Blogs and Blogging
  • 11. Blogs and Blogging
  • 12. The Growth of Blogs Growing from 35 to 75 million blogs took 320 days
  • 13. Influence of blogs as a source of information
  • 14. Photo and media sharing
  • 15. Customer comments and ratings
  • 16. Customer comments and ratings
  • 17. Social Networks Nodes and connections Trust /relationships Share Passions
  • 18. The Growth of Facebook
  • 19. Sharing Bookmarks Social Bookmarking
  • 20. del.icio.us - Bookmarking
  • 21. Sharing your content
  • 22. RSS Really Simple Syndication Content incorporated Content accessed by by other web sites desktop readers Owner creates content RSS feed Content accessed by Content indexed by search engines online aggregators
  • 23. Podcasting
  • 24. Open APIs Application Programming Interface
  • 25. 7032 facebook applications 168,000 facebook developers 29,056,453 apps in 24 hours
  • 26. BC toolkit
  • 27. Level 1: Access API Flickr, Google Level 2: Plug-in API Facebook, MySpace Level 3: Runtime Environment API Bascamphq.com, Salesforce.com
  • 28. Case Studies
  • 29. Case Study Terry Tate
  • 30. Case Study Coke and Mentos
  • 31. Random House Publishing and Second Life http://secondlife.com/ http://secondlife.com/
  • 32. God Delusion launched on Second Life with simple voting request After launch nothing much happened But on the fourth day God came to protest with a band of Angels
  • 33. As a result of this furore, six major UK national press titles covered the story
  • 34. Social Network Marketing