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Social Network Marketing
      Keynote Presentation
                by
        Bill Daring, CEO
Teenagers are abandoning traditional media in
          favour of social networks
The music industry has been transformed
Citizen journalists are influencing vast networks
                     of people
From bars to dating websites.
Why all this change ?
Second Generation Web   Web 2.0
Web 2.0
           What is Web 2.0 ?

              User Generated Content


                                             ...
By 2010, 70% of the content of the web
         will be user generated

          IDC/EMC Survey March 2007
Blogs and Blogging
Blogs and Blogging
The Growth of Blogs



       Growing from 35 to 75 million blogs took 320 days
Influence of blogs as a source of information
Photo and media sharing
Customer comments and ratings
Customer comments and ratings
Social Networks

Nodes and connections

                            Trust /relationships



           Share Passions
The Growth of Facebook
Sharing Bookmarks   Social Bookmarking
del.icio.us - Bookmarking
Sharing your content
RSS       Really Simple Syndication

         Content incorporated       Content accessed by
          by other web sites ...
Podcasting
Open APIs
Application Programming Interface
7032 facebook applications

168,000 facebook developers

29,056,453 apps in 24 hours
BC toolkit
Level 1: Access API
             Flickr, Google



       Level 2: Plug-in API
          Facebook, MySpace



Level 3: Run...
Case Studies
Case Study Terry Tate
Case Study Coke and Mentos
Random House Publishing and Second Life




              http://secondlife.com/




               http://secondlife.com/
God Delusion launched on Second Life with
                   simple voting request



                                    ...
As a result of this furore, six major UK
national press titles covered the story
Social Network Marketing
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
Bill Daring SNM London Presentation
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Bill Daring SNM London Presentation

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Transcript of "Bill Daring SNM London Presentation"

  1. 1. Social Network Marketing Keynote Presentation by Bill Daring, CEO
  2. 2. Teenagers are abandoning traditional media in favour of social networks
  3. 3. The music industry has been transformed
  4. 4. Citizen journalists are influencing vast networks of people
  5. 5. From bars to dating websites.
  6. 6. Why all this change ?
  7. 7. Second Generation Web Web 2.0
  8. 8. Web 2.0 What is Web 2.0 ? User Generated Content RSS feeds Social Networks Open APIs Widgets Social bookmarking Podcasting Blogs
  9. 9. By 2010, 70% of the content of the web will be user generated IDC/EMC Survey March 2007
  10. 10. Blogs and Blogging
  11. 11. Blogs and Blogging
  12. 12. The Growth of Blogs Growing from 35 to 75 million blogs took 320 days
  13. 13. Influence of blogs as a source of information
  14. 14. Photo and media sharing
  15. 15. Customer comments and ratings
  16. 16. Customer comments and ratings
  17. 17. Social Networks Nodes and connections Trust /relationships Share Passions
  18. 18. The Growth of Facebook
  19. 19. Sharing Bookmarks Social Bookmarking
  20. 20. del.icio.us - Bookmarking
  21. 21. Sharing your content
  22. 22. RSS Really Simple Syndication Content incorporated Content accessed by by other web sites desktop readers Owner creates content RSS feed Content accessed by Content indexed by search engines online aggregators
  23. 23. Podcasting
  24. 24. Open APIs Application Programming Interface
  25. 25. 7032 facebook applications 168,000 facebook developers 29,056,453 apps in 24 hours
  26. 26. BC toolkit
  27. 27. Level 1: Access API Flickr, Google Level 2: Plug-in API Facebook, MySpace Level 3: Runtime Environment API Bascamphq.com, Salesforce.com
  28. 28. Case Studies
  29. 29. Case Study Terry Tate
  30. 30. Case Study Coke and Mentos
  31. 31. Random House Publishing and Second Life http://secondlife.com/ http://secondlife.com/
  32. 32. God Delusion launched on Second Life with simple voting request After launch nothing much happened But on the fourth day God came to protest with a band of Angels
  33. 33. As a result of this furore, six major UK national press titles covered the story
  34. 34. Social Network Marketing
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