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Are you Social Media ready?
Why social media?,[object Object],Last December (2008), Dell claimed $1 million in sales that the company could directly attribute to their use of Twitter.,[object Object],Yesterday June 12th 2009, Dell said that the total value of sales attributable to their presence on Twitter – both refurbished equipment as well as new systems – has now exceeded $3 million.,[object Object],Reported by Neville Hobson,[object Object]
Social media vitals,[object Object],Participation and Engagement,[object Object],Conversation and dialogue online,[object Object],Posting and Commenting,[object Object],Feedback and voting,[object Object],Broadcasting and Sharing,[object Object],Applications and Platforms,[object Object]
Corporate vs personal motives,[object Object],Personal social media,[object Object],Customer Service,[object Object],Promotional Messages,[object Object],Community,[object Object],Shareholder Value,[object Object],Transparency,[object Object],Brand Rules,[object Object],Corporate social media,[object Object],Sharing information,[object Object],Reconnecting with friends,[object Object],Watching others,[object Object],Status management,[object Object],Etiquette,[object Object],Deliver business goals,[object Object],Fuel Individual Social Ego,[object Object]
Where to start,[object Object],Three phases of an end to end program:,[object Object],[object Object]
 Measuring: Monitoring, analyzing and tracking those conversations
 Engaging: Active dialog with customers and tracking/ tagging comments for further use,[object Object]
Today!,[object Object],Yikes!,[object Object],Holy Cr*p!,[object Object],OMG!,[object Object],Wooaah!,[object Object]
the real time Social web,[object Object],Are you social media ready?,[object Object]
The Real-time (social) web,[object Object],In May 2009, Marshall Kirkpatrick of RWW identified three forms of value from the Real-Time Web: ,[object Object],Ambiance,[object Object],Automation,[object Object],Emergence. ,[object Object]
The Real-time social web,[object Object],Ambiance – exposing related and simultaneous events,[object Object],Automation - Beyond RSS, beyond Robin Good’s newsmastering so truly semantic,[object Object],Emergence – Trending topics, keywords or phrases,[object Object]
The Real-time social web,[object Object],Larry Page proclaimed that Google had to do a better job of being real-time.,[object Object],In June, Facebook announced "up-to-the-minute" search results . ,[object Object],A new search interface allowing users to search for content from people, organizations, and other public figures as soon as they share it on Facebook. ,[object Object]
The Real-time social web,[object Object],In April, FriendFeed focused much more on real-time updates. ,[object Object],New advanced filters, made it a lot easier for users to create streams based on keywords, groups, sets of friends and more. ,[object Object]
The Real-time social web,[object Object],In August Delicious was re-born as a real-time news tracker.,[object Object],All blogs on the WordPress.com platform and any WordPress.org blogs that opt-in will now make instant updates available to any RSS readers subscribed to a new feature called RSSCloud.,[object Object]
real time Social web trends,[object Object],Are you social media ready?,[object Object]
4 trends in social media,[object Object],(There’s probably more than four, but you’ve gotta start,[object Object],somewhere!),[object Object],The Power of Crowds,[object Object],Social Influence Marketing,[object Object],The Transmission Effect,[object Object],All media is social media,[object Object],Source BBAMV,[object Object]
Trend 1: The Power of Crowds,[object Object],Social Media has made it possible for large groups of widely dispersed people to express ideas, vote for an outcome, or simply give something a rating,[object Object],This collective intelligence has been coined ‘the power of crowds’, and the process of harnessing it (crowdsourcing) is on the rise,[object Object],Effective ‘crowdsourcing’ is where there is a collaboration between the crowd and the authority which is mutually beneficial to both parties,[object Object],It can create products / services we want,[object Object],Source BBAMV,[object Object]
Power of Crowds,[object Object],Walkers polled consumers to create the next big flavour,[object Object],Over 1.7 million did us a flavour…,[object Object],Over 1 million votes…,[object Object],Source BBAMV,[object Object]
Trend 2: Social Influence Marketing (SIM),[object Object],SIM is marketing to the network of peers that may surround and be connected to an influencer a key topic,[object Object],It matters more than ever as consumers are losing faith in large institutions, and instead are turning to each other for advice – Peer influence,[object Object],We’re starting to see that loose ties (like your friendsters on Facebook) are equally as valuable as your strong ties (close friends),[object Object],Different influencers will matter at different stages of the marketing funnel ,[object Object],i.e. MoneySavingExpert influencers are likely to affect your ,[object Object],	consideration, whereas friends and family at point of purchase,[object Object],Source BBAMV,[object Object]
Ford found 100 digital influencers to receive a free Fiesta a year in advance,[object Object],Influencers share their experiences in online communities,[object Object],Conversations serve as a CRM tool for to make pre-launch tweaks,[object Object],Source BBAMV,[object Object]
Trend 3: The Transmission Effect,[object Object],The transmission effect is essentially the vast speed with which conversations and content spread everywhere like rapid fire ,[object Object],beyond the reach of editorial controls, sites or institutions,[object Object],Twitter in particular has influenced the format for breaking news ,[object Object],which is transmitted peer to peer almost instantaneously  ,[object Object],Brands must keep pace with consumers with a presence at every stage of the conversation,[object Object],With this in mind, brands should be developing their content for multiple platforms,[object Object]
EA games used the transmission effect to their advantage by responding quickly,[object Object],It’s not a glitch. He’s just that good. ,[object Object],Over 3 million views on YouTube. ,[object Object],Source BBAMV,[object Object]
Trend 4: All media is social media,[object Object],When people have the ability to share and converse in real time, everything becomes social,[object Object],Consider tweeting / blogging a poster, you can make it a point ,[object Object],	for conversation, and the poster becomes a social object,[object Object],All together now – every media is social media,[object Object]
Social web strategy,[object Object],Are you social media ready?,[object Object]
Social media strategy planning,[object Object]
25,[object Object],Listen to the important conversations,[object Object],Source: Flickr- Daystar297,[object Object]
Are you Social Media ready?
Social media state of mind,[object Object],Implementing and managing social media campaigns requires a certain,[object Object],culture,[object Object],Locate and gather social media champions within your company,[object Object],Give customers a platform to engage with you,[object Object],Be good at listening to customers,[object Object],Accept criticism and respond openly,[object Object],Involve customers in your business,[object Object],Develop a shallow approvals workflow via easy to follow rules,[object Object],Develop rapid delivery processes,[object Object]
Tone,[object Object],Persona,[object Object],Phraseology,[object Object],Brand guidelines for content authors,[object Object],Brand is not just visual,[object Object]
Creating the rules of engagement,[object Object],[object Object]
Blogpost style and content
Conversational
Signposting links
Commenting
Conversational
Signposting links

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