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iQads Kadett - Ionut Munteanu - 2013
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iQads Kadett - Ionut Munteanu - 2013

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  • 1. SEGMENTAREA  AUDIENTEI  IN   MARKETING  ONLINE  
  • 2. DACA  AI  CUNOASTE  CE  VOR   OAMENII  SA  GASEASCA  AI   AVEA  CAMPANII  DE   MARKETING  MAI  BUNE?  
  • 3. DACA  AI  CUNOASTE   CONTEXTUL  IN  CARE  SE  AFLA   OAMENII  AI  AVEA  CAMPANII   DE  MARKETING  MAI  BUNE?  
  • 4. DACA  AI  CUNOASTE   COMPORTAMENTUL   OAMENILOR  PE  INTERNET  AI   AVEA  CAMPANII  DE   MARKETING  MAI  BUNE?  
  • 5. DACA  AI  CUNOASTE   GRUPURILE  DE  INTERESE  DIN   CARE  FAC  PARTE  OAMENII  AI   AVEA  O  CAMPANIE  DE   MARKETING  MAI  BUNA?  
  • 6. DACA  AI  CUNOASTE  CINE   SUNT  PESTE  5.000.000  DE   OAMENII  IN  DETALIU  AI  AVEA   O  CAMPANIE  DE  MARKETING   MAI  BUNA?  
  • 7. DACA  AI  CUNOASTE  CE  FAC   OAMENII  PE  SITEUL  TAU  SI  PE   ALTE  SITEURI  AI  AVEA  O   CAMPANIE  DE  MARKETING   MAI  BUNA?  
  • 8. DACA  AI  CUNOASTE   GRUPURILE  SI  RELATIILE  PE   CARE  OAMENII  LE  AU  AI  AVEA   O  CAMPANIE  DE  MARKETING   MAI  BUNA?  
  • 9. o  Segmentare  dupa  inten.ei     o  Segmentare  dupa  context,  dupa  seman.ca   o  Segmentare  dupa  comportamentul  pe  internet   o  Segmentare  dupa  grupul  din  care  fac  parte   (interese)   o  Segmentare  psiho-­‐socio-­‐demografica   o  Segmentare  dupa  comportamentul  pe  site   o  Segmentare  dupa  rela.a  cu  alte  grupuri