Adwords si Adsense

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Diferenta intre ele si utilitatea lor.

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Adwords si Adsense

  1. 1. Cum vinde G O O G L E pentru tine? 1. Diferenta intre Adwords si Adsense? 2. Ce este Google Adsense? 3. Ce este Google Adwords? 4. Google Adwords contextual network este alternativa la reteaua traditionala de banner placement? 5. Google Adwords search network 6. Google Adwords concureaza cu Search Engine Optimization (SEO) 7. Google Adwords pe video 8. Conversion tracking prin Google Adwords si Analytics
  2. 2. FAQ „ P utem sa platim reclama folosind Google Adwords cu castigurile generate utilizand servicul Google Adsense ?
  3. 5. Google Adsense este un Ad server, care permite stabilirea pe site-ul nostru sau al clientilor nostr ii a unei locatii in care se vor afisa reclamele de pe reteaua contextuala a Google. Ce forma de continut pot avea aceste reclame? text, imagine, flash, video C u cat sunt mai multi vizitatori pe site, cu atat sansa ca vizitatorii sa poata da click pe reclame sunt mai mare, ceea ce insemna mai multi bani – crestere liniara si cursiva, interes activ in dezvoltare
  4. 7. Banner traditional
  5. 9. google adwords content network website banners email marketing viral marketing blogging social networking google adwords search network forums and groups etc seo a metaphor
  6. 12. Search is on the permanent rise <ul><li>SEM spendings 2000-2007: 80x growth </li></ul><ul><li>Google has more than 60% </li></ul><ul><li>75% of the paid searches are bought through Google </li></ul>42,5% ~8,3 Bill USD Search Engine marketing
  7. 13. Google dominates all of the continents Search Engine marketing
  8. 14. Textlinks receiving the most clicks <ul><li>Text links are beloved </li></ul><ul><li>Most popular among 25-64 YO </li></ul>Search Engine marketing
  9. 15. Elements of SEM Search Engine Marketing - SEM Pay Per Click campaigns PPC Search Engine Optimalization SEO Other SEM services: - press releases - product catalogs - brand/reputation management content network Search pages – SERP Webanalytics – Google Analytics 1 2 3 Search Engine marketing
  10. 16. SEO vs PPC Search Engine marketing
  11. 17. SEO vs PPC Search Engine marketing SEO PPC
  12. 18. Reclma Adwords in video Si unde exista aceasta posibilitate pentru Adsense exista si loc pentru achizitia de reclama folosind Adwords. V edeti reclama text in cadrul filmelor pe Youtube , in curand acea reclama poate fi a dumneavoastra.
  13. 21. Cum vinde G O O G L E pentru tine? 1. Diferenta intre Adwords si Adsense? 2. Ce este Google Adsense? 3. Ce este Google Adwords? 4. Google Adwords contextual network este alternativa la reteaua traditionala de banner placement? 5. Google Adwords search network 6. Google Adwords concureaza cu Search Engine Optimization (SEO) 7. Google Adwords pe video 8. Conversion tracking prin Google Adwords si Analytics
  14. 22. twitter.com/imunteanu www.imunteanu.com linkedin.com/in/imunteanu imunteanu.hi5.com Munteanu Ionut Radu ionut_radu_munteanu imunteanu.com [email_address] multumesc +40 753 118 428

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