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Steve Jobs, Apple Inc.


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  • 1. iStory
    Steve Jobs, Apple Inc.
    Presented By:
    Mukul Singh
  • 2. Image of the distinctive, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and aesthetics.
    His work is driving forward the development of products that are both functional and elegant.
    Jobs is listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications.
    Known for his innovative & charismatic nature.
    Steven Paul jobs
  • 3. Took birth on February 24, 1955 in San Francisco and was adopted by Paul and Clara Jobs.
    In 1972, Jobs graduated from high school and enrolled in Reed College in Portland, Oregon. Although he dropped out after one semester.
    In 1974, he worked as a technician at Atari, a manufacturer of popular video games.
    About Steve jobs
  • 4. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit.
    The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips).
    Apple was incorporated on January 3, 1977.
    Beginning of apple Inc.Apple i
  • 5. Steve Jobs began working on the Apple Lisa in 1978.
    First personal computer sold to the public with a GUI.
    In 1984, Apple launched the Macintosh.
    Macintosh was a success.
    Apple introduced the PowerBook in 1991, which established the modern form factor and ergonomic layout of the laptop computer.
    Beginning of apple Inc.continued…first Macintosh
  • 6. Apple has been so successful in these last years thanks to its fresh, imaginative way to think and do its business.
    Awinning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications.
    Where Apple really stands out is in marketing.
    Competitive advantage:
  • 7. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination.
    Acombination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service.
    The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream.
    Reasons for apple’s success
  • 8. Apple's product strategy is to create innovative products and services aligned with a "digital hub" strategy.
    Apple Mac computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices.
    Marketing strategy of apple
  • 9. Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both in the TV ads, print ads and in online communications
    Doing it with style and cleverness is a very good point. It boosts sales, also enhances the brand value too.
    The famous "I am a Mac, I am a PC" TV ads are a milestone in communications. Smart, simple, effective and humiliating (for Microsoft ...).
    Marketing strategy of apple continued…"Get a Mac" campaign.
  • 10. TV Ad of “Get a mac”
  • 11. Apple has a branding strategy that focuses on the emotions.
    Its about lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations;, and power-to-the-people through technology.
    The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers.
    The Apple Brand Personality
  • 12. Apple won eight “iF Product Design Awards”at the CeBIT 2008 show in Hanover, Germany.
    Apple's iPhone wins J.D. Power award.
    No.1 in Fortune Magazine's "Most Admired Companies" poll.
    Apple iPad wins both the gadget of the year and readers' gadget of the year in the 2010 Stuff Gadget Awards.
    The prestigious Black Pencil D&AD Awards, for the design of the iMac and the iPhone.
    Awards and accoladesBlack Pencil
  • 13. Apple 3G iPhone has won 4 categories of competition British Technology Awards 2008:
    Innovation of the year - Apple 3G iPhone
    The most stylish technology of the year - Apple 3G iPhone
    The best mobile phone year - Apple 3G iPhone
    Gadget year - Apple 3G iPhone
    Best Music Technology: Apple iTunes.
    iPhone 4 Has Won The Best Mobile Device Award At Barcelona.
    iPhone 4 Wins Best Mobile Device At MWC 2011.
    Awards and accoladesBritish technologyawards
  • 14. Was Awarded the National Medal of Technology from President Ronald Reagan in 1984.
    Jefferson Award for Public Service in 1987.
    On November 27, 2007, Jobs was named the most powerful person in business by Fortune Magazine.
    In August 2009, Jobs was selected the most admired entrepreneur among teenagers on a survey by “Junior Achievement”.
    Awards & honors of Steve jobs
  • 15. On November 5, 2009, Jobs was named the CEO of the decade by Fortune Magazine.
    In November 2009 Jobs was ranked 57th on Forbes: The World's Most Powerful People.
    In December 2010, the Financial Times named Jobs its person of the year for 2010.
    On December 5, 2007, California Governor Arnold Schwarzenegger inducted Jobs into the California Hall of Fame.
    Awards & honors of Steve jobs
  • 16. Csr initiatives
  • 17. Csr initiatives
    For more info on Apple CSR log on to: Corporate Social Responsibility page:
  • 18. He takes personal responsibility for everything.
    Rational & holistic decision maker.
    Born inventor & innovator.
    Highly individualistic.
    Knows the ways of creating market for his products & services.
    Understands the consumer needs & makes them buy every product that he has to offer.
    Entrepreneurial skills of Steve jobs
  • 19. All the marketing strategies, product launches, TV commercials, awards, innovations etc. is solely because of Steve Jobs.
    Being a major force behind the success of Apples computers and being an innovative technology and Internet entrepreneur.
    Converting & creating the market for apple is a tremendous entrepreneurial skill displayed by Steve Jobs, hence a learning lesson.
    To have self belief & believing in what you do.
    Lessons learned &Conclusions
  • 20.
    Apple Video commercial by
  • 21. Thanks queries invited…