Paper based surveys

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Paper based surveys

  1. 1. Ibrahim L. Mukattash
  2. 2.  The use and application of papers based survey among practitioners and academics have been used for a long time The purpose behind any survey is to collect measurable data from a specific group of people.
  3. 3.  Response Rate The success of a survey will be the response rate (how many people actually respond to your survey). Cost of producing and administering Survey researches have to function within the constraints of budgets and consider which survey mode will meet the needs of the study
  4. 4.  Designing & creating a PBS survey that will improve its response rate and its accuracy, the researcher has too focus on:1. Formatting2. Initial Design Considerations (Goals, Topic, Concept, Content, Wording, Length , Response Categories)3. The Cover and Cover Page (Short & Simple)4. Directions5. Ordering of Questions (Logic & Flow)6. Page Design
  5. 5.  Confidentiality assurance: Respondents can be confident that an unnamed piece of paper placed into a box is relatively untraceable, respondents often have concerns over confidentiality with web-based surveys (concerns regarding handwriting can be an issue) Mobility/ease of transport: paper-based surveys can be particularly useful for those respondents who do not have easy access to a PC
  6. 6.  Increases potential sample size Especially when questionnaires are distributed by hand or self administered Readability: A paper survey in black ink offers a better resolution than you will find on any computer monitor making it easier for the respondent to read
  7. 7.  Most popular survey approach to data collection Allows great flexibility regarding types of items and scales Participants work directly on the survey document Easy to change at last minute Can be completed anywhere, at any time, in any order Lower risk, fewer uncertainties with technical glitches
  8. 8.  Expensive when compared to online surveys: Paper surveys must be printed (large booklets) , posted, received and collated, and have their data entered and coded for analysis. Slow response: Printing, posting, distributing and responding may require a lot of time Incomplete responses: Respondents may not finish the complete survey, especially long surveys and Response burden can be high with long documents
  9. 9.  Increased data entry and analysis time Data processing is costly, complex, time- consuming and more prone to errors due to hand entry or scanning process Limited space and design May require good writing skills Appears ‘low tech’
  10. 10.  Regardless of the fact that the prices of paper, printing and posting are in the rise paper based surveys are still an important research tool. A researcher should know the needs of his respondents before designing either a paper based or a web survey.
  11. 11.  Corey Greenlaw, C. & Brown-Welty, S. (2009) A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response SAGE Publications Cost Vol 33 Number 5 pp. 464-480 Hanna, R.C. et al (2005) Do internet-based surveys increase personal self- disclosure? Database Marketing & Customer Strategy Management Vol. 12, 4, pp. 342–356 Fanning, E., (2005) Formatting a Papers-Based-Survey Questionnaire: Best Practices Practical Assessment, Research & Evaluation Vol. 10 No 12 pp. Martins, N., (2010) Measurement model equivalence in web- and paper- based surveys, Southern African Business Review Vol. 14, Number 3, pp. 77- 107

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