The use and application of papers based survey among practitioners and academics have been used for a long time The purpose behind any survey is to collect measurable data from a specific group of people.
Response Rate The success of a survey will be the response rate (how many people actually respond to your survey). Cost of producing and administering Survey researches have to function within the constraints of budgets and consider which survey mode will meet the needs of the study
Designing & creating a PBS survey that will improve its response rate and its accuracy, the researcher has too focus on:1. Formatting2. Initial Design Considerations (Goals, Topic, Concept, Content, Wording, Length , Response Categories)3. The Cover and Cover Page (Short & Simple)4. Directions5. Ordering of Questions (Logic & Flow)6. Page Design
Confidentiality assurance: Respondents can be confident that an unnamed piece of paper placed into a box is relatively untraceable, respondents often have concerns over confidentiality with web-based surveys (concerns regarding handwriting can be an issue) Mobility/ease of transport: paper-based surveys can be particularly useful for those respondents who do not have easy access to a PC
Increases potential sample size Especially when questionnaires are distributed by hand or self administered Readability: A paper survey in black ink offers a better resolution than you will find on any computer monitor making it easier for the respondent to read
Most popular survey approach to data collection Allows great flexibility regarding types of items and scales Participants work directly on the survey document Easy to change at last minute Can be completed anywhere, at any time, in any order Lower risk, fewer uncertainties with technical glitches
Expensive when compared to online surveys: Paper surveys must be printed (large booklets) , posted, received and collated, and have their data entered and coded for analysis. Slow response: Printing, posting, distributing and responding may require a lot of time Incomplete responses: Respondents may not finish the complete survey, especially long surveys and Response burden can be high with long documents
Increased data entry and analysis time Data processing is costly, complex, time- consuming and more prone to errors due to hand entry or scanning process Limited space and design May require good writing skills Appears ‘low tech’
Regardless of the fact that the prices of paper, printing and posting are in the rise paper based surveys are still an important research tool. A researcher should know the needs of his respondents before designing either a paper based or a web survey.
Corey Greenlaw, C. & Brown-Welty, S. (2009) A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response SAGE Publications Cost Vol 33 Number 5 pp. 464-480 Hanna, R.C. et al (2005) Do internet-based surveys increase personal self- disclosure? Database Marketing & Customer Strategy Management Vol. 12, 4, pp. 342–356 Fanning, E., (2005) Formatting a Papers-Based-Survey Questionnaire: Best Practices Practical Assessment, Research & Evaluation Vol. 10 No 12 pp. Martins, N., (2010) Measurement model equivalence in web- and paper- based surveys, Southern African Business Review Vol. 14, Number 3, pp. 77- 107