INDIAN MEDICAL TOURISM PRESENTED BY: Prakash Sharma PG-I-011 PGDM 3 rd Sem.
Medical Tourism “ A multibillion dollar industry” “ India a International medical tourisms hub” “ One of the hottest sectors in India” (Public Health Foundation of India) Joint Replacement Surgery Dental Surgery Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.
Concept of Medical Value Tourism
Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god Asclepius
Yes. Marketing of Medical Value Tourism is
relatively new concept.
Economics of tourism
Tourism third largest net earner of foreign
India’s share in International Tourist arrival – 2005 - 0.34 percent
2008 - 0.49 percent – total 3.92 million
The World Travel Tourism Council - “India as one of the foremost growth centre in the world in coming yrs”.
Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy.
Can we have similar Map for Medical Tourism for India ?
India has world class corporate hospitals and excellent treatment Centre's in the world.
Hospital infrastructure & technology on par with USA, UK & other European countries
No waiting period
Success rate – India -- 98.7%
-- US – 97.5%
Immediate attention / treatment / surgery
Best Nursing Care with compassion
Language no barrier – English speaking staff
Low cost (1/10 th ), high quality, affordable best healthcare
Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi Jaslok Hospital, Mumbai Breach Candy Hospital Wokhardt Hospital Bangalore Growth of International Standard Hospitals
Macro Economics of Medical Tourism
Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co. study.–“Healthcare in India : The Road Ahead” report:-
1.3 million medical tourists visit Asia / year
Nos. of US patients seeking cheaper care abroad - grew to 7,10,000 / year
Over 1, 50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million.
2006-07 > 3,00000
The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .
The annual growth rate of Medical Tourism in India
2000 – 15% per year
2007 – 30% per year
Kerala - > 8000 patients annually.
Cardiac, Ortho & Ayurveda treatment
- KIMS (2007) – 40,000 medical tourism patients
Hospital ‘A’ in Bangalore - reported 900 medical tourists per year.
“ India’s Tourist Industry could yield from $ 1.2 billion presently to $ 2.2 billion annually by 2012 .
The growth rate of Medical Tourism Industry @ 12% in 2002 will go to @ 30% annually by 2012 .
Up market private care in India to be worth from Rs.15000 crores to Rs. 30,000 crores by 2012
Medical Tourism revenue can potentially rise from Rs. 5000 crores to Rs.10,000 crores per year.
$ 17 billion Indian Healthcare Industry contributes about 4% -5% of GDP. It is expected to grow @ 13% annually in next 5 yrs.
Health care spending in India will increase from Rs. 86,000 crores in 2000-2001 to over Rs. 200,000 crores by 2012.
Private Health care share will form the largest of this @ Rs.156,000 crores and growth will be driven by rising life style diseases.
pleasure , physical & mental relaxation
value addition of medical treatment at lowest cost
Anatomy of Medical Value Travel – ( Economic Potential)
Unique medical value services to foreign patients that supersedes the competition :
“ India offers a unique basket of services to an individual that is difficult to match by other countries” (CII)
Less regulatory & legal problems
India has number of World Heritage Monuments &
Archeological sites attracting tourists /medical
tourists – Requirement strategic marketing for Medical
World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal Khajuraho, Bhimbetica rock paintings
Buddhist sites – Shravasti, Kushinagar
Ancient & religious places – Varanasi, Udaipur, Ajmer
Cultural /Festival tourism – Ladakh festival, Khajuraho festival, Desert festival
Winter Sports best sites -Skiing – Gulmarg, Auli
Economic Crisis, Credit Crisis & Recession in USA - Will it affect Medical Tourism market in India ?
There are almost 50 million Americans with no health insurance
Canada - > 700000 patients waiting for procedures/surgery for > 6 months- 1yr
It can have a very positive impact on tourism industry in India for hospital & allied healthcare industry who position themselves in the right direction .
Planning Commission Report -
Govt. will provide ‘M’ Visa to Medical Tourists on priority.
Most patients visit from SAARC + US &UK
Lowest cost -
Heart Bypass Surgery -
India Thailand Singapore US / UK
$ 6000 $ 7894 $ 23,983 $19,700
Heart Valve Replacement Surgery
$ 8000 $ 10,000 $ 12500 US $ 20000
UK & 90,000
Micro Economics - Comparative Cost Analysis
Metal Free Dental Bridge
India – US
$ 500 $ 5500
Bone Marrow Transplant
India US UK
$ 30,000 $ 250,000- $40,000 $ 150,000
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -
$ 5500 $ 7000 $ 62,000 $ 9000
Need of the hour : INDIA NEEDS PROACTIVE GLOBAL MEDICAL TOURISM MARKETING STRATEGIES
Marketing strategies to maximize economic potential
Publish details of Indian Corporate Hospitals with core competencies – e.g. Cardiac Surgery – J R Surgery, IVF, Cosmetic Surgery, Dental Surgery
Advertise - rates of all procedures in all International / International Magazines, journals, magazines & News Papers of the World
Web sites – List, details, Tele & E mail ID of Hospitals & Executives dealing with medical tourism
Medical Tourism Companies /Facilitator’s address, ISDN, E mails
Establishment of “Indian Medical Tourism Corporation” :
- International Branches
- Liaison cell with all Indian & Foreign Missions
- Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, Consultant’s detail, procedure rates ,
Special attractive treatment, travel & tourism packages at competitive rates
Package medical tourism through Travel &
Health Insurance for treatment in India
Regular Chartered Medical Tourism
International Inbound Flights with all
peripheral arrangements – in-flight
medical care - Car/ ambulance transfer
- Hotel – Hospital / Hotel – Wellness
tourism -Return to home country– follow up
Word of mouth business to change to
media driven business - on line directory for medical tourism
Need for India International MT Media
Marketing international hospital cannot succeed without Internet – Branding IMT must
Transparency & no intra hospital competition - proper patient centered approach
Facilitator –Promote hospital & partners on their Web sites.
Regular updating of web site, content & rates
Form Corporate Hospitals Medical Tourism Consortium with front offices in UK, USA, Canada, Middle East, South East Asian countries -
Medical Tourism Facility Managers - in Europe, Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient reference – on profit sharing per patient basis.
Form Medical Tourism Association (India )- for laying down MT business ethics, rates, wellness tourism policies, procedures etc.
Medical Tourism Regulatory Body /Ethics Committee
Special Insurance Packages
Collect Data base of Uninsured patients –USA, UK, Canada & other countries – patient segmentation
Collect Data base of patients waiting in Canada, UK, USA other European & third world countries
Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients.
Approach Govt – Tax benefits for Medical Tourism sector
Training Needs -for exponential economic growth & sustainable Indian Medical Tourism
Institutional Training – University courses
Structured courses – tailor made syllabus
Training in Tourism Marketing – Tourism Dept, Travelling industry, Hospitality & Hotel Industry
Training modules in soft skills – MT staff
Modular Short Training Courses for Specialists/ Hospital Executives in Customer Care Management - International Patients
Training of Spa/Wellness Institution staff
AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI MBA (Health Care Management) MBA (HCM) Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT) Degree will be awarded by University recognised by UGC
To India UK, USA, Canada, Middle East, South East Asia Medical Tourists