South Korea and Germany Business and Political relationship


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Presentation about the relationship between South Korea and Germany - covering the issues of (1) Destination Profiles of both countries; (2) Strategic Relationships; (3) International Manners and Compatibility; and (4) Cultural Impressions.

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South Korea and Germany Business and Political relationship

  1. 1. Seoul - December 3, 2012 A Journey to Germany Team 7 Nabil Ishak • Dana Tazhibayeva • Cigdem Budev • Chen Li • Zheng Wei • Li Siying
  2. 2. Inside this issue 1.  Destination Profiles: Germany and South Korea 2.  Strategic Relationships 3.  International Manners and Compatibility 4.  Cultural Impressions 5.  Analysis 6.  Conclusion
  3. 3. 1 Destination Profiles: Germany and South Korea • Geography • Population • Economy • Politics • Ethnicity and Language • Religions • Stereotypes
  4. 4. 1 Geography a Germany South Korea Total area (sq. miles): 357,022 sq km [63] - Land: 348,672 sq km - Water: 8,350 sq km Capital city: Berlin Natural hazards: flooding Climate: temperate and marine; cool, cloudy, wet winters and summers; occasional warm mountain wind Total area (sq. miles): 99, 720 sq km [109] - Land: 96,920 sq km - Water: 2,800 sq km Capital city: Seoul Natural hazards: occasional typhoons, lowlevel seismic activity (Southwest) Climate: temperate, rainfall heavier in summer than winter A worthwhile note: strategic location on North European Plain and along the entrance to Baltic Sea A worthwhile note: strategic location on Korea Strait Sources: •
  5. 5. 1 Geography - “Historical landscapes” Germany 1949 1871 The founding of the current state Federal Republic of Germany The founding of the nation state German Empire A firm base for sole control of the peninsula by Japan 1910 -  West Germany -  East Germany The peninsula was divided along the 38th parallel by US & Soviet Union 1945 Sources: The fratricidal Korean War a Regional identities are of great significance for many Germans, though its evident that they are often manipulated for political & commercial purposes as well 1990 The unification of East & West Germany A continuing series of inter-Korea talks 1950 1953 1971 Today’s federal states South Korea Nevertheless, despite a prolonged division, a civil war, & the differences in ways of life, all Koreans share a strong common belief that they are the same brethren (tong’jok & min’jok)
  6. 6. 1 Population b Germany South Korea Total: 81,305,856 (July 2012 est.) [16] Age structure: median age of 45.3 years - 0-14 years: 13.2% (male > female) - 15-64 years: 66.1% (male > female) - 65 years & over: 20.7% (male < female) Population density: 611 (236) Population growth rate: -0.2% Birth rate: 8.33/1,000 Death rate: 11.04/1,000 Urbanization: - Urban population: 74% - Rate: 0% Life expectancy: 80.19 years [28] Literacy: 99% Total: 48,860,500 (July 2012 est.) [25] Age structure: median age of 39 years - 0-14 years: 15.1% (male > female) - 15-64 years: 73.% (male > female) - 65 years & over: 11.9% (male < female) Population density: 491/km2 Population growth rate: 0.204% Birth rate: 8.42/1,000 Death rate: 6.38/1,000 Urbanization: - Urban population: 83% - Rate: 0.6% Life expectancy: 79.3 years [41] Literacy: 97.9% Sources: Adams, S., Ganeri, A., & Kay, A. (2010). Geography of the World. New York, US: Dorling Kindersley Publishing •
  7. 7. 1 Economy c Germany South Korea The 5th largest economy in the world (PPP) GDP: (2011 est.) - PPP: $3.139 trillion - Real growth rate: 3.1% - Per capita: $38,400 Unemployment rate: 6% [65] Inflation rate: 2.3% [33] Industrial production growth rate: 8% [26] Among the world’s 20 largest economies GDP: (2011 est.) - PPP: $1.571 trillion - Real growth rate: 3.6% - Per capita: $32,100 Unemployment rate: 3.4% [31] Inflation rate: 4% [103] Industrial production growth rate: 3.8% [84] Sources: •
  8. 8. 1 Economy - Products, Exports, & Imports c Germany South Korea •  Agriculture: potatoes, wheat, barley, sugar beets, fruit •  Natural resources: coal, lignite, natural gas, iron ore, copper •  Industries: iron, steel, cement, chemicals, machinery, vehicles, electronics, shipbuilding •  Agriculture: rice, vegetables, barley, root crops, fruit •  Natural resources: coal, tungsten, graphite, molybdenum, lead, hydropower potential •  Industries: electronics, telecommunications, automobile, chemicals, shipbuilding, steel •  Total: $1.408 trillion (2011 est.) [4] •  Commodities: motor vehicles, machinery, chemicals, electronics, pharmaceuticals, metals, foodstuffs, textiles, rubber & plastic products •  Total: $556.5 billion (2011 est.) [7] •  Commodities: semiconductors, wireless telecommunications, motor vehicles, computers, steel, ships, petrochemicals •  Total: $1.198 trillion (2011 est.) [4] •  Commodities: machinery, data processing equipment, vehicles, chemicals, oil & gas, metals, pharmaceuticals, foodstuffs, agricultural products •  Total: $524.4 billion (2011 est.) [9] •  Commodities: machinery, electronics & electronic equipment, oil, steel, transport equipment, organic chemicals, plastics Sources: Phillips, Dee. (2006). Just the Facts - World Atlas, 2nd ed., US: School Specialty Publishing •
  9. 9. 1 Politics d Germany South Korea Background: - Government type: Federal Republic - Independence: 18 January 1871 - Chief of state: President J. Gauck - Head of government: Chancellor A. Merkel Official symbols: - The black, red, and gold flag (the democratic movement) - The eagle Military activity: German men (18 years old) are required to serve for 10-12 months in the armed forces. Background: - Government type: Republic - Independence: 15 August 1945 - Chief of state: President Lee Myung-bak - Head of government: PM Kim Hwang-sik Official symbols: - The national flag, T’aegukki (“Supreme Ultimate”)  East Asian cosmology - The national anthem, Aegukka, conjures a sense of the national identity Military activity: the armed forces have grown to be the largest & most influential government organization. Sources: • •
  10. 10. 1 Politics - Worth noting d Germany South Korea Symbolism -  Given the contentious character of political symbols, many Germans seem to identify more closely with typical landscapes. -  Features of the natural environment often become politicized. -  Alternatively, corporate products and consumer goods also serve as national symbols (a series of German automobiles, such as BMW, Mercedes-Benz, & Porsche). Symbolism: the national anthem, Aegukka The phrase han p’it-chul (one bloodline) often is used by Koreans at home & abroad  to symbolize their shared identity as the members of a homogeneous nation. Conflict - The Korean Peninsula is the only remaining part of the world where a cold war remnant of ideological conflict & tension exists. - Recently, issues concerning Dokdo Island. Sources: •
  11. 11. 1 Ethnicity and Language e Germany South Korea Ethnicities: German 91.5%; Turkish 2.4%; and others 6.1% Koreans in Germany: 31,248 individuals Official language: German Other spoken languages: Polish, Turkish, Serbo-Croation, Greek, Italian, Portuguese, Spanish, Mongolian, and Vietnamese. Gender roles and statuses: - Division of labor by gender: women are represented all walks of life (teachers, nurses, office workers, retail clerks, etc.) - The relative status of women & men: the Basic Law of Germany states that men & women have equal rights under the law. South Korea is an ethnically homogeneous nation Ethnicities: homogeneous (except for about 20,000 Chinese, concentrated mainly in Seoul) Languages: Korean, English (widely taught in junior high and high schools) Gender relations: - Division of labor by gender: the existence of male preference in many jobs & occupational ranks; the gender gap is narrowing (highly educated women in the cities); domestic work has continued to be the work of women.  women’s burden has become doubly onerous Sources: • •
  12. 12. 1 Ethnicity and Language - Intriguing issues e Germany South Korea Ethnic Relations - a land of immigration - Defining citizenship according to the principle of jus sanguinis (law of blood). -  Migrant workers were called Gastarbeiter (literally, guest workers), many stayed in Germany and established families  forming communities, which are to varying degrees assimilated to German lifestyles. -  Immigrant’s families regard themselves as German. Yet, many Germans view them as Ausländer, or ‘foreigners’. Beginning in the year 2000, new laws granted restricted rights of dual citizenship to children of ‘foreign’ descent. Some intriguing issues about Korean Society: - Changing Korean Family: Korean values & attitudes are changing in general, but the society is still dominated by very conservative & traditional family values (Eun 2007). - Korea is still a nation where patriarchal values dominate even though more & more women are active in every field of society (SetByol 2007). - “Republic of yonjul (connections)” Sources:
  13. 13. 1 Religions Germany f South Korea Germany was the homeland of the Protestant Reformation - Many Germans have no religious affiliation -  Migratory workers from North Africa & western Asia established Islamic communities - Koreans have been inclusive rather than exclusive in their religious beliefs, and the majority of them have opted for expressing no religious preference - Some clergymen & priests in Christian churches have become outspoken advocators of human rights, critics of the government, & sympathizers with the union movement Sources: •
  14. 14. 1 Stereotypes g Germany South Korea - Always on time - Individualist - Are drinking beer every day - Workaholics -  All like kimchi -  All know Tae Kwon Do -  They eat dogs -  Work too much Koreans see themselves as dedicated members of the workplace. -  Are terrible drivers; judged by North American standards -  Are ‘rude;’ “If you apologized to everyone you bumped into or couldn’t hold the door for, you’d never get to the office before noon.” Sources: •
  15. 15. 2 Strategic Relationships • Trade • Immigrations • Cultural Organizations • Education • Arts
  16. 16. 2 Trade - Economic key facts 2011/2012 a Trade Volume with Korea (in Billion USD) Sources:
  17. 17. 2 Trade - Economic key facts 2011/2012 a Korea’s Trading Partners 2011 Germany is Korea’s key European trade partner Sources:
  18. 18. 2 Trade - Economic key facts 2011/2012 a Korea’s Import Sources 2011 Sources: Korea’s Export Destinations 2011
  19. 19. 2 Trade - Economic key facts 2011/2012 a European FDI in Korea (Shares of total EU FDI 1962-2010) South Korea is one of Germany’s most vital commercial partners in East Asia (after China & Japan) Sources:
  20. 20. 2 Trade - Economic key facts 2011/2012 a Korean FDI Abroad (Korean FDI 1980 – March 2011 [%]) Germany ranks 10th among the recipients of Korean FDI Sources:
  21. 21. 2 Trade - Korean-German Economic Relations Exports and Imports between Germany and Korea (in Billion USD) Sources: a
  22. 22. 2 Trade - Korean-German Economic Relations a Korean Imports of German Products 2011 (%) Cooperation between German and Korean companies is particularly strong in the areas of medical technology, production engineering, & microsystems technology. Sources:
  23. 23. 2 Trade - Korean-German Economic Relations Product Categories (in Billion USD) Sources: a
  24. 24. 2 Trade - Korean-German Economic Relations a FDI Germany - Korea (in million USD/change in %) Around 500 German companies with well over 100,000 employees are located in Korea  In September 2008, Bosch & Samsung established the SB LiMotive Co Ltd. Sources:
  25. 25. 2 Trade - Korean-German Economic Relations Korean FDI in Germany by industry Korean FDI 1980-March 2011 in 1.000 USD Sources: a
  26. 26. 2 Trade - Korean-German Economic Relations a The EU-South Korea Free Trade Agreement - Reducing & eliminating tariffs and other trade barriers in manufactured goods, agricultural products, and services - Covering such trade-related activities as government procurement, intellectual property rights, labor rights, and environmental issues - The greatest economic impact of the KOREU FTA would be on specific sectors in each economy, especially (i) in the areas of retail and wholesale trade, transportation services, financial services, and business services in EU, and (ii) South Korean manufacturers of cars, ships, wireless telecommunications devices, chemical products, and imaging equipment would be expected to increase their exports to the EU market. RECENT NEWS Germany Trade & Invest Hosts Events in South Korea and Japan - Gamescom was held on September 2012 in Seoul - “South Korea is absolutely number one, especially in the online gaming field,” said P. Alltschekow, director. - Promising industry  South Korean gaming companies OnNet & Azubu have already established a presence in Germany. Sources: •
  27. 27. 2 Cultural Organizations Goethe-Institut brings German culture to Korea - Goethe-Institut is world-renowned for its exceptional collection of German literature, there are 136 institutes around the world. - Offering information and events that are related to German culture, society & politics: 1. Systemic language programs: German language programs 2. German culture sources: audio & visual materials about Germany (library) 3. German culture performances: art exhibitions Sources: b
  28. 28. 2 Cultural Organizations b Korean Cultural Center in Germany - The cultural center is a meeting place for cultural education. It will cater for those interested in Korea of all stripes, as well as Koreans living in Germany and has a library, computer workstations, a cinema room, seminar, exhibition, & event spaces. - Website: - Organizing and supporting Korean-related events in the fields of culture, sports, and tourism Sources: •
  29. 29. 2 Arts c “Korea Rediscovered! Treasures from German Museums” - A two-year touring exhibition that is now under way, by 10 German museums - Term-period: March 25, 2012 – February 17, 2013 (in 4 German cities) - The 116 exhibits include artifacts from the Three Kingdoms period: 1. “Water-Moon Avalokitesvara” - the prominent tradition of Goryeo Dynasty Buddhist painting 2. Genre paintings by Kim Jun-geun (style name Gisan) of the late Joseon period 3. Joseon white porcelain vessels - Shedding renewed light on Korean culture that traces back thousands of years  an essential step forward for the common future of Korea & Germany Sources:
  30. 30. 2 Arts c Transfer Korea-NRW 2011/12/13 - It is the latest edition of a multi-year international art & artist exchange, set up in 1990 - In 2011-13, it links the North Rhein-Westphalia region of Germany with South Korea in an intensive programs of artists exchanges, exhibitions, & dialogue. - Pointing out cultural contrasts & correspondences, thereby stimulating an intercultural dialogue - During 2012, Korean artists will be in Bonn, Düsseldorf & Hagen from mid-August to midOctober, the German artists will be the guests of Seoul from mid-October to mid-December - Independent yet interlinked exhibitions will be held in the partner institutions from October 2013 to the start of 2014 in Korea & NRW, featuring works by the transfered artists. Sources:
  31. 31. 2 Immigrations d Koreans in Germany - Koreans in Germany numbered 31,248 individuals (South Korea’s Ministry of Foreign Affairs & Trade, 2009)  the second-largest Korean diaspora community in Western Europe, behind the rapidly-growing community of Koreans in UK - The biggest community of Koreans are situated in the Frankfurt-Rhine Main Area (5300 residents). This area also contains German and European headquarters of large Korean companies such as Kia Motors, Hyundai, Samsung Electronics, LG International, & SK Network. - Historically, in 1960s, West Germany invited nurses and miners from South Korea to come as Gastarbeiter  driven not just by economic necessity, but also by desire to demonstrate support for a country that, like Germany, had been divided by ideology. - Some Koreans settled in Germany have begun returning to South Korea after retirement, bringing German spouses with them  this return migration has resulted in the creation of a “German Village” in South Gyeongsang’s Namhae Country. Sources:
  32. 32. 2 Immigrations d Germans in South Korea - The bilateral Working Holiday program gives an opportunity for young people between 18-30 to have a vacation up to 12 months - established by South Korea’s Ministry of Foreign Affairs and Trade. Employment in this program: range froms hotels & catering to farm work. - This bilateral agreement is reciprocal in its nature in order to provide Koreans the same opportunities to stay in Germany with unlimited annual quota. - “German Village” - an issue: The Ulmers live a good life in South Korea, a good German life, but not everything is perfect. The neighborhood disputes, for example, are the same, the quarrels about cleanliness, law and order. Meanwhile, some want to have a German enclave on the South Korean coast, with German cultural values. Others reject such plans. "We cannot turn this into a German province," Engelfried said. - Second German Village  the city of Suncheon in the South Jeolla province is planning to build a 2nd German Village in Korea beginning 2013. - The context of villages: to invite back & provide subsidies for Korean miners & nurses who were sent by the government in return for financial aid (1960s). Sources: • *
  33. 33. 2 Education Internship programs & International S&T Cooperation - Two programs of the Korean Ministry of Education (MEST) increase the demand for internships in Germany: 1. “Green Growth” Program (renewable energies) 2. “University Program” of Han-yang University for students of the non-technical area With an exclusive German partner for the placement of Korean interns, the agency “Der Praktikant” (Hamburg) - International S&T Cooperation  geared towards promoting the transfer of foreign technologies & obtaining the technical know-how & technical training to operate the technologies it acquired. - Korea-Germany S&T Cooperation Agreement was concluded in 1996. The private sector is the main actor in bilateral relations, the two countries established the Korea-Germany Non-governmental Committee on Science & Technology, and also Korea-Germany Committee on Cooperation in Education, Research & Technology. Sources: • e
  34. 34. 2 Education e Korean-German Academic Links Agreement (5 October 2007) -  The Korean Council for University Education (KCUE) and the German Rectors’ Conference – Hochschulrektorenkonferenz (HRK) united in the aim of promoting academic links between Korean and German higher education institutions, and in the awareness that a furthering of cooperation in the area of higher education is in the interest of both sides. -  Fields of cooperations: cooperation is to be sought especially 1. in the exchange undergraduate and graduate students 2. in the fostering and implementing of research projects 3. cooperation in the curricular design and implementation of programs of study 4. through participation in symposia and other academic events 5. in establishing contacts in research and teaching 6. in the exchange of information on the accreditation system and its results Sources:
  35. 35. 3 International Manners and Compatibility, Interpersonal Etiquette • Individualism vs. Collectivism • Dining Etiquette • Relationships • Gift Giving • Body Language
  36. 36. 3 Individualim vs. Collectivism a Germany South Korea - In Germany people stress on personal achievements and individual rights. Germans expect from each other to fulfill their own needs. -  Small families with a focus on the parentchildren relationship rather than aunts and uncles are most common. - Group work is important, but everybody has the right of his/her own opinion an is expected to reflect those. - Communication is among the most direct in the world following the idea to be honest, even if it hurts. - In Korea people stress on member of group concept. Loyalty supreme, and over-rides most other societal rules and regulations. - Big families with a focus on the extended family, or extended relationships. - The society fosters strong relationships where everyone takes responsibility for fellow members of their group. - Communication is indirect, idea is to leave it up to the listener to fill in the blanks and make out the meaning by correctly reading the contextual clues. Sources:
  37. 37. 3 Relationships b Germany South Korea -  One does not need a personal relationship in order to do business -  Contracts are strictly followed. -  Direct to the point of straightforwardness. -  Display great deference to people in authority. - Take punctuality seriously. - Personal relationships are critical for business success. - Contracts are flexible, changes can be made. - Do not like to say “no” directly in accordance to preserve harmony under all circumstances. - Business is hierarchical  decision-making is held at the top of the company. - Punctuality is very important. Sources: *
  38. 38. 3 Body Language c Germany South Korea - Germans may appear reserved and unfriendly until you get to know them better. - Never put your hands in your pockets when talking with someone. - “Thumbs up” gesture means “one” or is a sign of appreciation or agreement. - Making hands into two fists, thumbs tucked inside the other fingers and making pounding motion lightly on a surface expresses “good luck.” - Do not cross your legs or stretch your legs out straight in front of you. Keep your feet on the floor, never on a desk or chair. - Always pass and receive objects with your right hand (supported by the left hand at the wrist or forearm) or with two hands. - To beckon someone, extend your arm, palm down, and move your fingers in a scratching motion. Sources:
  39. 39. 3 Body Language - Eye contcat Germany Maintain eye contact! Sources: South Korea Avoid eye contact! c
  40. 40. 3 Body Language - “OK” sign Germany Rude Considered as an insult Sources: c South Korea ‘Absolutely fine’
  41. 41. 3 Body Language - Pointing with index finger Germany South Korea Considered rude in both countries Sources: c
  42. 42. 3 Dining Etiquette d Germany South Korea - Spouses are generally not included in business dinners - Arrive on time - Sharing a table, but not a dinner - Use knife and forks for the meal - Germans usually leave a bit more if they have received satisfactory service - The person who invites pays the bill for everyone & only water is free - If you are invited to a German’s house, bring a gift such as chocolates or flowers - Don’t remove their shoes - Send a handwritten thank you note the following day to thank your hostess for her hospitality. - Business entertaining is reserved for the parties directly involved in the negotiations - Sharing a dinner is vital to building friendships that foster trust - Use chopsticks and spoon for the meal - Water along with a lot of side dishes called 'pan chan’ are free of charge. - Do not pour your own drink! - The person who invites pays the bill for everyone & tipping is not common here - If you are invited to a Korean’s house, bring a small gift & arrive on time - It is important to remove your shoes when entering a home, traditional restaurant with floor seating Sources:
  43. 43. 3 Dining Etiquette - German Food Culture d Germany is renowned for its heavy, substantial regional food Breakfast Lunch Dinner A good, traditional breakfast - The only warm meal of the day includes bread, toast, and/or rolls, marmalade, honey, eggs, - Pork and beef are the main varieties of meat consumed in cold meats, such as ham and Germany, with pork being salami, various cheeses, all washed down with a strong cup the most popular - Germans have always liked or pot of tea or coffee. their side dishes. Noodles, potatoes and dumplings Traditionally, the German dinner – called “Abendbrot”, meaning "evening bread", consists of a selection of whole grain bread, deli meats and sausages, cheese and a cold or warm drink Germany Sources: •
  44. 44. 3 Dining Etiquette - German Food Culture d Germany Bread & pastries Beer German bread is famous all over the world. German beer is famous throughout the world. The famous “Purity Law” of 1516 has been recognized by the European Parliament, through which the German recipe is protected as a “traditional German foodstuff”. Sources:
  45. 45. 3 Dining Etiquette - Korean Food Culture d Korean food is famous with the many side dishes “pan-chans” Rice is fundamental to Korean food Sources: South Korea
  46. 46. 3 Dining Etiquette - Korean Food Culture d The typical traditional Korean beverages of Sikhye (rice punch) and Sujeonggwa (cinnamon punch with dried persimmon) are healthy drinks Soju is the best known Korean liquor. It is distilled, vodka-like, rice liquor Sources: South Korea
  47. 47. 3 Gift Giving - Do’s & Don’ts in Germany e Do’s in Germany Sources:
  48. 48. 3 Gift Giving - Do’s & Don’ts in Germany e Don’ts in Germany They symbolize romantic intentions Carnations symbolize mourning Lilies are used at funerals Sources: Giving a German wines is viewed as the host will not serve a good quality wine
  49. 49. 3 Gift Giving - Do’s & Don’ts in South Korea e Do’s in South Korea Small gift, cakes, cookies, flowers, fruits. Offer and receive a gift with both hands Sources: Executive Report; Korean Consulting & Translation Service, Inc.
  50. 50. 3 Gift Giving - Do’s & Don’ts in South Korea e Don’ts in South Korea Expensive gifts makes feel obligated Gifts with red writing denotes death Sources: Executive Report; Korean Consulting & Translation Service, Inc. Knives or scissors signify ‘cutting off’ a relationship
  51. 51. 3 Gift Giving - Opening the gifts Germany South Korea Gifts are usually opened when received Sources: • Sources: Executive Report; Korean Consulting & Translation Service, Inc. Gifts are usually not opened when received e
  52. 52. 4 Cultural Impressions “Never call Germans by their first names until they tell you that you can. Use formal titles where there is one (for example, Dr., if that person has earned a doctorate).” - Paul Allaer, Partner, Thompson, Hine & Flory Law Firm
  53. 53. 4 Cultural Impressions Interview video: Min Ji Hong -  Lives in Seoul, South Korea -  22 years old -  Business student at Kyung Hee University -  Semester abroad in 2012 at University of Bremen, Germany Evaluation: - Have had knowledge about Germany - Negative stereotypes towards Germans -  Willing to adapt to the new culture - Troubled by individualism value of Germans - felt lonely sometimes - Her viewpoint about Germans has changed Video made by Group 7
  54. 54. 4 Cultural Impressions Interview video: Dennis Rosenstock -  Lives in Bremen, Germany -  29 years old -  Business student at University of Bremen -  Semester abroad in 2012 at Kyung Hee University, South Korea Evaluation: - Had less knowledge about Korea - Thus, no stereotypes - Cultural shock: Individualism vs. Collectivism Video made by Group 7
  55. 55. 5 Analysis: Germany and South Korea • Similarities and Differences • Pro’s and Con’s
  56. 56. 5 Analysis - Similarities and Differences •  •  •  •  •  •  •  •  •  •  Respect towards authority Strictly following the rules Punctuality is emphasized Don’t point with the index finger Spouses are not included for business dinners Drinking culture is common Workaholics S&T (Scientific & Technological) development is the main focus Long art history Historical landscapes •  •  •  •  •  Individualism vs. Collectivism Personal relationships treatment Communication style The view upon contracts Body language, gesture differences •  People’s believes a
  57. 57. 5 Analysis - Pro’s and Con’s •  FTA’s benefits •  Rapidly growing exchanges between nations in the areas of education, trade, culture, science, and technology •  Development from the gentle approach •  It is ‘hard’ to survive for international companies in Korea •  Aging society •  Increasingly fierce competition within Asian region b
  58. 58. 6 Conclusion If you treat people right, they will treat you right – at least 90 percent of the time. Franklin D. Roosevelt       Because of willingness in expanding their marketplace, business people are tending to understand other cultures; Although South Koreans and Germans are different in their believes, such as collectivism and individualism in its nature, they develop close and beneficial relationships prominently; Openness to others’ viewpoints and willingness to understand others literally help both parties enlarging their opportunities.
  59. 59. Seoul - December 3, 2012 End Team 7 Nabil Ishak • Dana Tazhibayeva • Cigdem Budev • Chen Li • Zheng Wei • Li Siying