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IBM - Video Communications - An Enterprise Perspective

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  • Improving communication both internally and externally (customers, partners, suppliers, etc.)
  • Bottom line – Use technology to make the company “Better”. A better company to work for, to work with and to do business with. A first rate Local and Global corporate citizen.
  • PC refers to PC based video conferencing soft clients (MacOS, Windows, Linux) HD – High Definition STP – Simulated TelePresence ITP – Immersive TelePresence SIP – Session Initiation Protocol. IETF Standard. H.323 – ITU Standard One size, etc. will not fit all – IBM is a large, highly diverse company with a wide range of solutions requirements
  • Common meeting. For example don’ t force people to share content within a video system (meeting) and also simultaneously join a web conference meeting While SIP is strategic. It is understood that H.323 is prevalent in the video arena and the migration to SIP will take significant time and effort.
  • 3PCC – Third Party Call Control. Advanced UC environments may need to have control of the signaling in order to reach their full potential. Bandwidth optimization here refers more to advanced codecs and algorithms that provide appropriate meeting quality experience at reduced bandwidth. However, it could also refer to additional components that may help to optimize bandwidth use over most costly network links. Flexible, controllable meeting experiences – continuous presence, segment switching, multiple layouts, layout control Flexible cost structures – pay as you go, bulk, unlimited etc. Collaboration Enhancements – full integration of content/collaborative technologies into physical room systems as well as soft clients Accessibility integration – integrating accessibility/enablement technologies Fixed and mobile systems – Support for statically defined and dynamically defined systems (IP addressing, user identity based, etc.) LCD – A better Lowest Common Denominator , feature/function capability between disparate systems in the same call Access to data across organizational and company boundaries
  • Actively promote interoperability, both internally and to our customers, partners and suppliers Initial primary focus of test environment was interoperability, standards and security Some external entities also leveraged the Research video environment Accessibility / Enablement refers to technologies and solutions that enable people with accessibility issues (i.e. hearing impaired) to participate more effectively General standards as well as specific video conferencing room standards based on platform type
  • As viewed from a PC based video soft client Row 1: Cisco 3-screen system in New York Row 2: Polycom 4-screen system in California Row 3: Tandberg 3-screen system in California Row 4: Polycom 4-screen system in Zurich


  • 1. IMTC Event: CTO Roundtable An Enterprise Perspective Bill Rippon – IBM Research, Sr. Network Engineer 09 March 2011
  • 2. Agenda
    • Background, Statistics and Timing
    • Value, Assumptions and Needs
    • Recent Deployments and VaaS
    • IBM Research Efforts
    • A Few Final Thoughts
    IMTC: CTO Roundtable – Enterprise Perspective
  • 3. Video Background
    • IBM has been using video communication for over 30 years
      • Mix of proprietary, standards and open source
      • Satellite, ISDN, TCP/IP Based, Multicast, Unicast, P2P, Multi-point, Etc.
    • Within the past 20 years, hundreds of legacy (non HD capable) video conferencing units were installed at IBM sites around the world.
      • Very low utilization (<5%)
    • PC soft clients for video have been available for 10+ years.
      • Only recently has a small base of substantial use been established
    • The Big Question: “Why was video not more widely deployed and used in the past?” Some of the reasons include;
      • Difficulty in coordinating and connecting meetings
      • Lack of centralized services
      • Poor quality, high cost, limited interoperability, limited security
      • Systems were typically not user friendly
      • Little or no integration with voice, messaging or collaboration environments
    IMTC: CTO Roundtable – Enterprise Perspective
  • 4. A few interesting stats for the IBM enterprise
    • Operating and serving customers in over 160 countries
      • Approx. 400K employees wielding over 550K client workstations
        • Approximately 50% are mobile and, or remote
    • 400K Hard phones (205K IP), 50K+ soft phones, 150K+ mobile phones
    • IP Toll-bypass at 125 sites, serving 150K+ people
    • 2.4 Billion minutes per year of Audio Conferencing
    • Legacy video conferencing units (600+)
    • 40-50 Million instant messages per day (IBM Lotus Sametime)
      • Up to 230,000 concurrently active users
    • Well over 200K web conferences annually (Over 100 million minutes)
    • Multivendor production environments for voice and video
    IMTC: CTO Roundtable – Enterprise Perspective
  • 5. Later part of 2000’s became the right time for video
    • Major IBM initiatives identify video communication as a key component
    • Factors influencing the drive towards more video communication
      • Economic conditions
      • Reduction in travel and the desire to reduce carbon footprint.
      • Critical need to simultaneously reduce cost while at the same time, improving communication and increasing business
      • Solutions have matured significantly
        • Quality, reliability, interoperability, security and ease of use
      • Increasing network capacity at more reasonable price points
    • All indications point to a continued acceleration of growth in the industry and within the IBM enterprise.
    • Many of our customers, partners and competitors are moving forward with high quality video deployments.
    IMTC: CTO Roundtable – Enterprise Perspective
  • 6. Agenda
    • Background, Statistics and Timing
    • Value, Assumptions and Needs
    • Recent Deployments and VaaS
    • IBM Research Efforts
    • A Few Final Thoughts
    IMTC: CTO Roundtable – Enterprise Perspective
  • 7. Value proposition
    • Key enabler for the Globally Integrated Enterprise
    • Enhance communication
    • Increase collaboration
    • Improve “get to know” phase
    • Bridge cultural gaps
    • The “face to face” experience
    • Reduce language barriers
    • More effective distributed teams
    • Increase sales
    • Eliminate travel time
    • Support green initiatives
    • Reduce cycle times
    • A platform for future innovations
    • Improve competitive advantage
    • Demonstrate industry leadership
    IMTC: CTO Roundtable – Enterprise Perspective
  • 8. Assumptions for the IBM enterprise
    • Multiple vendor solutions will be utilized
    • IBM will have a variety of video endpoint platforms
      • Handheld, PC, Desktop Appliance, HD Room, HD Mobile Cart, STP, ITP
    • IBM will leverage internet and video service providers for video communications, in addition to it’s own intranet services
    • Solutions will be based on two main session protocols - SIP and H.323
      • SIP has been the strategic choice in the IBM enterprise for nearly a decade
      • H.323 will be utilized tactically for video communication when necessary
    • The IBM enterprise will communicate with the multi-vendor, multi-protocol environments of our customers, partners and suppliers
    • There will be a continued blending of personal and commercial environments for IBM employees world wide
    • “ One Size, One Experience, One Expectation will not fit all”
    IMTC: CTO Roundtable – Enterprise Perspective
  • 9. In general, what does IBM need
    • Solutions based on industry standards, open APIs and best practices
    • Fully interoperable communication between systems and networks
      • while maintaining appropriate levels of experience for each endpoint
    • Video communication offerings that provide a range of meeting experiences that match the profile of the major usage categories
    • Seamless integration with other business applications and services such as calendaring, voice services, web conferencing and messaging
    • Integrated content sharing and other collaborative tools
    • Solutions that embrace and accommodate accessibility
    • Consolidated, integrated and globally consistent adjunct services such as calendaring, directories and dial-plans
    • Secure border traversal solutions to communicate to and from IBM
    IMTC: CTO Roundtable – Enterprise Perspective
  • 10.
    • Where “One” is just enough:
    • Name and number
    • Integrated scheduling interface
    • Common meeting (not multiple, parallel)
    • Support organization
    • Common session protocol (SIP)
    • “ One” is not, or may not be, enough:
    • Vendor solution
    • Network provider
    • Video provider
    • Type of platform
    • Directories
    • Media standards
    • Where there is still too many or too much:
    • Isolated “islands” of video communication
    • Prep meetings, time and people to test and establish calls
    What is enough? IMTC: CTO Roundtable – Enterprise Perspective
  • 11. Further statement of the needs of the enterprise
    • Standards and APIs
    • One number, one name
    • Ease of use (“caveman ready”)
    • Bandwidth optimization
    • Call quality tracking (per call)
    • Security and privacy
    • 3PCC when/where applicable
    • Flexible, controllable meeting experiences
    • Flexible cost structures
    • Collaboration enhancements
    • Accessibility integration
    • Fixed and mobile systems
    • Automated, Dynamic, Adaptable
    • A better LCD (Low Com. Den.)
    • Embrace mobile platforms
    • Embrace consumer integration
    • Embrace cloud services model
    • Access to data across boundaries
    IMTC: CTO Roundtable – Enterprise Perspective
    • The global video arena needs ubiquitous connectivity and reachability
      • Combine the best of all worlds
        • Voice model, IP based model and the UC model (names, numbers, addresses)
      • Encompass public and private name/number/address schemes
  • 12. Agenda
    • Background, Statistics and Timing
    • Value, Assumptions and Needs
    • Recent Deployments and VaaS
    • IBM Research Efforts
    • A Few Final Thoughts
    IMTC: CTO Roundtable – Enterprise Perspective
  • 13. Recent world wide IBM deployments
    • TelePresence (TP) – 29
    • High Definition (HD) Video Room Systems – 25+
    • HD Mobile Video Conferencing Carts – 10+
    • HD Desktop Appliances – 10+
    • PC Based Video Soft Clients – Several thousand
    • Video as a Service (VaaS) – initial enterprise offering
    • Bridging and recording services - pilot & limited production
    • Mobile Computing Environments – No production. Prototype testing only.
    IMTC: CTO Roundtable – Enterprise Perspective
  • 14. Video as a Service (VaaS) for the enterprise Immersive TelePresence High Definition Room / User Personal Video Appliance IBM Endpoints
    • Initial Services:
    • Call Scheduling
    • Call Hosting
    • Operator Support
    • Level 1-3 Support
    • Testing / Monitoring
    • B2B Setup / Hosting
    • Security
    • Multivendor
    • Immersive TelePresence
    • High Def.
    • Standard Def.
    • Legacy
    • Desktop
    • Mobile (future)
    External Entity Endpoints VNOC Enterprise Networks Video Provider Network VaaS IBM Sametime Video MPLS Video Network
    • B2B
    • Exchange Peering
    • Internet
    • ISDN
    IBM MPLS Internal Network Session Border Contollers
  • 15. Agenda
    • Background, Statistics and Timing
    • Value, Assumptions and Needs
    • Recent Deployments and VaaS
    • IBM Research Efforts
    • A Few Final Thoughts
    IMTC: CTO Roundtable – Enterprise Perspective
  • 16. IBM Research Integrated Solutions
    • Subject Matter Expert (SME) consulting
      • IBM organizations as well as our partners and suppliers
    • Established a test environment for evaluating & piloting video solutions
      • Multivendor infrastructure components and endpoint systems
    • Research environment was leveraged by various IBM product and service organizations.
    • Built and evaluated Simulated TelePresence (STP) systems
    • Accessibility / Enablement
    • Scheduling and other meeting logistics
    • Facilitated leading edge video conferences
      • A pioneer in the TelePresence interoperability space.
    • Defined key standards and features for video conferencing
    IMTC: CTO Roundtable – Enterprise Perspective
  • 17. Major focus areas going forward
    • Continue video room deployments, move to global video service offering
    • Ramp up for significant expansion of PC based video clients
    • Iteratively refine enterprise standards
    • Interoperability has improved significantly, but more work is needed
    • Tight integration with voice, web conferencing, messaging, etc.
    • Collaboration (digital whiteboards/annotation, etc.)
    • Leveraging mobile platforms for video communication environments
    • Video meeting recording, storage and playback
    • Integration of enterprise and consumer based environments
    • Scheduling and meeting logistics
    • More work is required in Privacy and Security
    • Accessibility (live transcription, etc.)
    IMTC: CTO Roundtable – Enterprise Perspective
  • 18. Agenda
    • Background, Statistics and Timing
    • Value, Assumptions and Needs
    • Recent Deployments and VaaS
    • IBM Research Efforts
    • A Few Final Thoughts
    IMTC: CTO Roundtable – Enterprise Perspective
  • 19. A few final thoughts for vendors and providers
    • Deliver better public network connectivity for video communications
      • Secure network access with appropriate border components
      • Reachability by name, number or address
    • Provide gateways to the “video islands”
      • Extend video calling reachability to large volume video environments
    • Cultivate better and more extensive peering
      • Expand reach and make peering transparent to the customer
    • Continue to iteratively improve interoperability and security
    IMTC: CTO Roundtable – Enterprise Perspective
  • 20. IMTC Event: CTO Roundtable Backup Slides Bill Rippon – IBM Research, Sr. Network Engineer 07 March 2011
  • 21. Standards categories
    • Registration, Call Processing and Border Traversal
    • Audio and Video
    • Content
    • Streaming & Recording
    • Other “In-Conference” Features
    • Scheduling / Calendaring
    • Directories
    • Platforms - Endpoints, Infrastructure and Services
    • Conference room standards for various platforms
    • Other Related Standard, Features and Services
    • Integration with Other High Value Technologies
    IMTC: CTO Roundtable – Enterprise Perspective
  • 22. Snapshot of a Multivendor TelePresence Call
  • 23. Video Conference Room Locations (New)
    • Some of our more recent HD and TP deployments
    ISL Briefing for UPS – Video Communications