Future of the living room

Shaping the future of the living room with smart terminals and smart networks Manuel Vexler Chief Marketing Officer IMS/NGN April 2010

About this presentation Basic Information: Title ： The f uture of the Living Room: Shaping the future with smart terminals and smart networks Audience ： International Multimedia Telecommunications Consortium Virtual Conference Author ： Manuel Vexler, Core Networks, IMS/NGN Date issued: April 5 rd , 2010 Scope: The International Multimedia Telecommunications Consortium (IMTC) is an international community of companies from over 15 countries working together to facilitate the availability of real-time, rich-media communications between people in multiple locations around the world. Rich Media refers to converged communications sessions that incorporate voice data and video. Focus: Position Huawei IMS as a solution to managed multimedia Outline: The presentation covers the evolution of the applications and services for IPTv. It shows the evolution from one screen and one remote control to personalized experience on any screen and any location. The IPTv services are mapped to the IMS network to show the perfect fit.

Agenda
About Huawei
The Evolution of the Living Room
Keeping Up: the Evolution of the Network
Conclusions

Serving 45 of the world's top 50 operators
Expanded and deepened cooperation with leading operators in Europe
Increased recognition from leading operators in the US, Japan and Australia
Source of top50 operators ranking : Totaltele, October 2009
Bell Canada
Comcast
Sprint
Telus
Verizon
Belgacom
British Telecom
Deutsche Telekom
FT/Orange
KPN
OTE
Portugal Telecom
SFR
Swisscom
TDC
Telecom Italia
Telefonica
Telenor
TeliaSonera
Telekom Austria
Vodafone
Wind/Infostrada
Bharti Airtel
BSNL
Hutchison Whampoa
KDDI
KT Corp
NTT
SingTel
SK Telecom
Softbank
Telstra
MTN
America Movil
Oi/Telemar
Telmex
Etisalat
Saudi Telecom
Zain
MTS
Svyazinvest
Vimpelcom
China Mobile
China Telecom
China Unicom

End-to-end advantages in network, software, devices and professional services Ensuring seamless user experiences any time, anywhere, via any device To enrich life through communication Continuous customer-centric innovation Consolidate leadership in All-IP convergence networks Network Application & Software Services Devices Build smart business support environment and an open application platform Offer end-to-end professional services Construct a winning device customization value chain

Sustainable growth 8.2 11 16 23.3 30.2 36
Contract sales increased by 30% in 2009
Global Top 3 telecom solution provider （ By revenue of 2009H1 ）
CAGR ： 39% Contract sales (USD in billions)

Agenda
About Huawei
Conclusions

Once upon a time…
The living room was a shared space where all watched the same television program
There was one remote control , and everyone had to watch what Homer decided to watch
On a separate table there was the house phone. One phone number was enough for the entire family.

What changed?
What we watch?
Video streaming vs. video on demand
Who owns the production rights?
From studios to YouTube and FaceBook
When we watch?
Programming vs. time-shift
Where we watch?
Living room and bedroom vs. anywhere on Tv, PC, or Mobile
How it is delivered and controlled?
From linear Tv to IPTv

Internet Multimedia changed everything…

US: Mirror Image Competition for the Living Room
MSOs
Video delivery including video programming (linear Tv), Video on Demand, and DVR
Residential voice (digital Voice)
High Speed Internet (DOCSIS)
MSOs are targeting the following additional markets
Business data and voice
Wireless data
Service Providers (Tier One)
Residential voice (analog/TDM)
High Speed Internet (DSL, FTH)
Business voice and data
Wireless voice
Wireless data
SP are targeting the following additional markets
Video delivery including video programming (linear tv), Video on Demand, and DVR
MSOs and Service Providers business is becoming a mirror image

From Living Room to Social Network Center

Example: Open Source Multimedia on Tv Screen
Boxee is a free, open-source software platform that integrates personal media with the Internet and social networking
Based on open-source project XBMC, incorporates the XUL framework (which is the basis for the Mozilla browser)
Boxee is designed for your TV and use of a remote control
Allows users to share information about what they’re listening to or watching with other Boxee users on twitter, facebook, etc.
Tv will become part of social networking
MSOs need to follow

The Living Room Network
Features
Presence/Group/Address book
Instant message and VOIP
Program sharing
Target
Social Network Audiences
Note
Part of IMS Services offering in Guandong Province
Send Hi John, Let’s watch together the game! Save Message from Mike Hi John, Let’s watch together the game! Reject OK

HD Video Conference: The Office in the Living Room Data card Living Room Multimedia Smart Phone Office

Leaving the Living Room Tom is watching a fantastic football game on TV at home when the phone rings…his friend Mark is waiting in the car to go to the party. During his journey, Tom uses the mobile phone to continue watching the program. Moving from the Tv screen to the Mobile Screen
Features
Redirecting media stream
Location independent
Target
Mobile Consumers
Note
Part of IMS Services ofering in Guandong Province

Keeping an Eye on the Living Room Experience Tv browse & recording Remote Control
Features
Remote Parental Control
Control the DVR
Access the Tv guide
Target
Consumers

Over the Top competition
USB 2.0 for music, movies and photos stored on a jump drive. Compatible formats include JPEG, MP3, MPEG2/4
Connect TV to cable/DSL modem, for RSS feeds
Use Ethernet port to stream movies, music and photos from a PC or any DLNA media server
Optional Wi-Fi adapter to connect to the home network
Internal flash memory stores content for later viewing
Roku “ By the end of 2015, 473 million households worldwide will be viewing Internet video on the television…” (IMS Research)

Agenda
About Huawei
Conclusions

Consumers demand impacts the network! Data traffic on AT&T’s mobile network has jumped 4,932% in the past 12 quarters. Much of that is driven by the wildly popular Apple iPhone introduced in the summer of 2008, but it also came from an array of BlackBerry and other smartphone devices. In response AT&T has spend $38 billion on wireless access and backhaul (CTIA Report, Oct 2009)

Multimedia Delivery Pressures Service Providers Service Provider
Business
Disruptive
Cost pressure
Very competitive
Network
Complex
Layered
Very expensive
Services
Un-attractive
Costly
Hard to launch

Based on CableLabs & IMSF + extensions Session Based Non-Session Based Web 1.0 P2P VoIP Business IP - VPN Messaging –SMS, MMS Push-to-Video Streaming Video IM Group Chat Video on Demand Online Games IPTV FMC Enterprise Integration E-Commerce Real Time Non-Real Time Push-to-Talk Presence Location-based Voice Web 2.0 Off-line Games Mashup QoS Needed Download music & other content Enterprise IT/email QoS Needed Near Real Time Combination services: Voice/Video/IPTV plus Streaming, Gaming, Messaging

IMS Core layered architecture overview EAN-V EAN-P EAN-MSAN UCN Pooling Application Servers H.248/SIP SIP GTP SIP LDAP LDAP Charging Provisioning Diameter UCN: Unified Control Node USC: Unified Subscriber Center EAN: Edge Access Node MGW MRFP SBC IM-MGW SAE-GW GGSN BRAS PDG MSC-S IMS MME PCRF DPI IM SCC MMTel TAS USC Pooling Unified Charging Unified Provisioning Convergent Services Unified Access Control

IMS Based IPTV
Differentiation services, fast TTM increase core competition capability
Communication, mobile, TV convergence
User profiles match services and users
Increased loyalty and reduced churn
Lower Capex & Opex
Lower outsourcing cost of terminals and core
Easy interoperability with other operators
Unified subscriber management, authentication, charge
Open service platform for multiple SP/CP
Components reused for service creation
Better Revenues
Multi-screen convergence experience improve user satisfaction
Requirements Low TCO Fast TTM Differentiation services Revenue Standard Open Service Platform Growth Decline V1.0 V2.0 V3.0 V4.0

Focus on a single IMS network Tele Core Web Core ngMDN Cloud Computing 2G 3G 4G FTTx xDSL POTS Always on services Core Network Telecom + Internet Managed IT Multimedia Value chain Unified Subscriber Center Single Network Service Provider Content Provider

Agenda
About Huawei
Conclusions

New Network, New Business Model Voice Data Telecom Convergence / FMC Telecom + Multimedia (Video) Telecom + Multimedia + Managed IT + ??
Transformation starts with ‘all-IP’ networks
New business models segregate access from services
Bundled services are offered side-by-side with ‘over the top’ E.g. telephony vs. VoIP
Network Transformation Business Transformation Access provider Content provider Compete on Performance Compete on Service Compete on Service Compete on Performance

The Living Room of Tomorrow: Anyone Home?
Before
The ‘social place’ for watching Tv and meeting friends
Providing space for Tv and Phone
Now
Communications center for the social network
Entertainment Center
Virtual Network Node

Future of the living room

by IMTC on Jun 07, 2010

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