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Similar to Video Market Dynamics - Henry Dewing and Phil Karcher of Forrester
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Video Market Dynamics - Henry Dewing and Phil Karcher of Forrester
- 1. Video Market Dynamics
Henry Dewing Phil Karcher
Principal Analyst Researcher
March 9, 2011
1 © 2009 Forrester Research, Inc. Reproduction Prohibited
2011
- 2. Video is a high or critical priority for nearly half of
companies in 2011
“Which of the following initiatives are likely to be your IT
organization’s top technology priorities over the next 12 months?”
Implement or expand use of videoconferencing,
video analysis, and other video technologies
Not on our Critical
agenda priority
15% 12%
Low High
priority priority
38% 35%
Base: 2,612 IT decision makers
Source: Forrsights Budgets And Priorities Tracker Survey, Q4 2010
2 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 3. Most companies have implemented or plan to
implement videoconferencing technologies
“What are your firm’s plans to adopt the
following technologies?”
Implemented
28%
Desktop videoconferencing 27% Planning
17% Interested
Room-based 41%
20%
videoconferencing 19%
19%
Immersive videoconferencing 16%
28%
Base: 2,612 IT decision makers
Source: Forrsights Budgets And Priorities Tracker Survey, Q4 2010
3 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 4. Most companies have implemented or plan to
implement videoconferencing technologies
4 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 5. Yin and Yang of Video Solutions Buyers
Business Mangers
and
Users
Network
Administrators
and
Technology Buyers
5 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 6. Broader trends are pushing video adoption
Tablets and smartphones increase the number of touch points for video
Video continues to be integrated into other parts of the collaboration toolkit
The distributed workforce uses video to stay connected
SaaS and managed service models allows buyers to easily try and buy
video solutions
Consumer video use drives cultural, behavioral change
6 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 7. Business video usage will approach consumer
penetration levels
7 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 8. Executives and managers are driving demand for,
and use of, video today
Executive and
manager –driven
Consumerization
8 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 9. Desktop video is mostly an upper management tool
9 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 11. Access is paltry but there is some willingness to try
11 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 12. Access and lack of necessity are the main inhibitors
“You mentioned that you do not use the following tools at your job. Why?”
Room-based Desktop
My company does not provide the
42% 48%
tool for me to use
It is not something that I find
35% 34%
necessary to accomplish my job
I have not received adequate
4% 3%
training to properly use the tool
It would be too difficult and time-
2% 1%
consuming for me to use the tool
None of my colleagues use the tool 11% 10%
I have an alternative that is just as
4% 3%
effective for me to use
None of these/another reason 11% 10%
Base: US, Canadian, and UK information workers at companies with 100 or more employees who are currently not
using the tools listed above
Source: Workforce Technographics®, US, Canada, and UK Survey, Q3 2009
12 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 13. Workers use desktop video for meetings and training
13 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 14. IT faces a number of obstacles
Selling the benefits – or holding off early adopter BUs
Establishing a funding model
Wading through complex deployments – bandwidth QoS
Mitigating technology risk
Measuring quality of experience
Training users – not just how to use, but when and why too
14 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 15. To push adoption forward vendors need to
Deliver video onto desktops to drive familiarity
Deliver higher quality experiences with current technologies
- and the tools to measure the experience
Mitigate the technology risks of investment
Do a better job of selling and measuring the benefits
Help companies identify applicable use cases
Pursue not only management buy-in, but management commitment to
nurture scenarios
15 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 16. Services will be a critical delivery capability
16 © 2011 Forrester Research, Inc. Reproduction Prohibited
- 17. Thank you
Henry Dewing Phil Karcher
hdewing@forrester.com pkarcher@forrester.com
www.forrester.com www.forrester.com
© 2009 Forrester Research, Inc. Reproduction Prohibited