Alicia Abella - Social TV Collaboration Reaserch

CollaboraTV Executive Director: Alicia Abella AT&T Labs Research Florham Park, New Jersey

Social Capital
In the early twentieth century:
People often came together to form voluntary associations
Tight knit groups helped shape civil society
Recently, social trends and new technologies have weakened social ties
CollaboraTV can help increase “Social Capital”
Support collaboration between friends
Enhance community cohesion
Encourage richer communication

People like to Communicate 37 million hours on mobile Facebook in Dec 2009. That’s 45% of the mobile data traffic that month. #1 application, a far second at 8% was Google. - GSM Association analysis > 775,000,000 txts DAILY! 50,000,000 tweets DAILY!

Television
But, television is often a solitary activity, made especially so with the advent of the DVR

CTV Plot
CTV is a prototype service that enables viewers to interact and participate in recorded show, whether watching simultaneously (synchronous) or at different times (asynchronous)
Text, sketch, gestures and audio annotations are temporally attached to a video and conveyed via avatars that represent the virtual audience

The Cast

Why CTV?
Proliferation of video-on-demand (VOD) services, digital video recorders (DVRs), and online video content have altered the way people consume media
Consumers have more control of their viewing habits and are more likely to view programs based upon their personal schedules and preferences
CTV enhances group cohesion and social capital by supporting synchronous and asynchronous collaborative viewing

CTV Audience
Consumers
Content providers
Broadband providers
Rating agencies
Enterprises
Video depositions
Training
Education

CTV Discussion

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Alicia Abella - Social TV Collaboration Reaserch

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