Alicia Abella - Social TV Collaboration Reaserch

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Alicia Abella - AT&T Labs Research
on CollaboraTV at the IMTC 2025 Event.
(blog.imtc.org)

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Alicia Abella - Social TV Collaboration Reaserch

  1. 1. CollaboraTV Executive Director: Alicia Abella AT&T Labs Research Florham Park, New Jersey
  2. 2. Social Capital <ul><li>In the early twentieth century: </li></ul><ul><ul><li>People often came together to form voluntary associations </li></ul></ul><ul><ul><li>Tight knit groups helped shape civil society </li></ul></ul><ul><li>Recently, social trends and new technologies have weakened social ties </li></ul><ul><li>CollaboraTV can help increase “Social Capital” </li></ul><ul><ul><li>Support collaboration between friends </li></ul></ul><ul><ul><li>Enhance community cohesion </li></ul></ul><ul><ul><li>Encourage richer communication </li></ul></ul>
  3. 3. People like to Communicate 37  million  hours  on mobile Facebook in Dec 2009. That’s 45% of the mobile data traffic that month. #1 application, a far second at 8% was Google. - GSM Association analysis > 775,000,000 txts DAILY! 50,000,000 tweets DAILY!
  4. 4. Television <ul><li>But, television is often a solitary activity, made especially so with the advent of the DVR </li></ul>
  5. 5. CTV Plot <ul><li>CTV is a prototype service that enables viewers to interact and participate in recorded show, whether watching simultaneously (synchronous) or at different times (asynchronous) </li></ul><ul><li>Text, sketch, gestures and audio annotations are temporally attached to a video and conveyed via avatars that represent the virtual audience </li></ul>
  6. 6. The Cast
  7. 8. Why CTV? <ul><li>Proliferation of video-on-demand (VOD) services, digital video recorders (DVRs), and online video content have altered the way people consume media </li></ul><ul><li>Consumers have more control of their viewing habits and are more likely to view programs based upon their personal schedules and preferences </li></ul><ul><li>CTV enhances group cohesion and social capital by supporting synchronous and asynchronous collaborative viewing </li></ul>
  8. 9. CTV Audience <ul><li>Consumers </li></ul><ul><ul><li>Content providers </li></ul></ul><ul><ul><li>Broadband providers </li></ul></ul><ul><ul><li>Rating agencies </li></ul></ul><ul><li>Enterprises </li></ul><ul><ul><li>Video depositions </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Education </li></ul></ul>
  9. 10. CTV Discussion

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