Employee Value Proposition in Corporate Human Resources

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Employee Value Proposition (EVP) is beneficial in companies of all stages of maturity, but learning how to develop one can be a complex and confusing for even the most advanced organizations. This slideshare will walk you through the steps of developing an EVP that meets the needs of your corporate culture.

Content created and presented by Sarah White & Associates, LLC a Human Capital Market Strategy and Advisory firm. We provide best practices and market education to corporate Human Resource teams around talent and integration of technology technology into employee lifecycle. We also partners with vendors to improve their offerings to best meet the needs of practitioners.
Learn more or see full speaking schedule at www.SarahWhiteLLC.com

This event was sponsored by Achievers employee recognition software. Learn more about them at www.Achievers.com

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Employee Value Proposition in Corporate Human Resources

  1. 1. Employee Value Proposition Explore. Research. Build. Create. Adopt.Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  2. 2. Lifecycle of Today’s Worker Source: BLS, Fast Company
  3. 3. What that means for business...From Talent Technology State of Recruiting 2012 Survey And another 6 months to get new hires to full productivity.
  4. 4. Recruit forRetention.
  5. 5. Employee Value Propositions = Why people stayPresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  6. 6. Employee Value Proposition Explore. Research. Build. Create. Adopt.Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  7. 7. Foundational Components of an Effective EVP Accuracy Differentiation Focus Collaboration
  8. 8. Explore. Research. Build. Create. Adopt. Why do you stay at your organization? What values does your culture support? What do you offer your employees that matters more than money?
  9. 9. Explore. Research. Build. Create. Adopt. Corporate Culture Training and Development Rewards and Recognition Compensation and Benefits
  10. 10. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds With locations in more than 55 countries globally, they decided to create an EVP focused on store level employees with basic ‘pillars’ that could be customized to suit the region or culture, while maintaining the idea.
  11. 11. Explore. Research. Build. Create. Adopt. Survey Focus Group
  12. 12. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds To get a full understanding of all locations, they took a large scale approach and surveyed more than 10,000 locations crew and managers about what they liked most and least as employees.
  13. 13. Explore. Research. Build. Create. Adopt. Brainstorming Ideas Surveys Focus Groups Global Concepts B
  14. 14. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds With survey results in hand, the project team identified three themes that were consistently mentioned across all locations: “People and Culture,” “Flexibility and Variety,” and “Development and Opportunity." These themes became “Family & Friends,” “Flexibility,” and “Future.” as they wrote their EVP in a language more reflective of their culture.
  15. 15. Explore. Research. Build. Create. Adopt. Its about making it your own & getting buy in
  16. 16. Employee Value Proposition: McDonaldsPresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  17. 17. Explore. Research. Build. Create. Adopt.
  18. 18. Explore. Research. Build. Create. Adopt. 1. Create a “sneak peak” for buy in before official launch 2. Build internal brand champions for the EVP with your early stage groups 3. Formal Roll Out to Employees 4. Public Roll Out for Candidates 5. Ongoing Review and Feedback
  19. 19. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds The EVP, launched in 2009, is more than just talk. It undergoes regular reviews of framework to ensure hiring and retention plans align with it. In addition, they have implemented a best practice sharing program highlighting the best example of the EVP being brought to life.
  20. 20. Employee Value Proposition: In the Employee Life CyclePresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  21. 21. Employee Value Proposition: In Hiring Employment Brand EVP and EB are not the same - but a sold EVP should be included in your branding strategy. Employment Brand is “Who you are” EVP is “What you Offer”Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  22. 22. Employee Value Proposition: In Hiring Interview Phase Using the EVP during the interview phase will focus people on the values important to your organization and their measurements once joining.Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  23. 23. Employee Value Proposition: In Retention & Engagement Onboarding Phase Commitment Levels to an Organization after 12 months are increased with effective EVP.Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  24. 24. Employee Value Proposition: In Retention & Engagement Engagement Phase Aligning Performance Reviews & Recognition Programs help your company “live” the EVP and give it more credibilityPresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  25. 25. Employee Value Proposition: In Retention & Engagement Retention Phase Organizations with “excellent” recognition programs experienced 70% lower voluntary turnoverPresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  26. 26. Employee Value Proposition Explore. Research. Build. Create. Adopt. Total Employee Life CyclePresented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  27. 27. Questions? Sarah White Principal Strategist Sarah White & Associates, LLC & HRTechBlog.com Email: Sarah@SarahWhiteLLC.com Twitter: @ImSoSarah Linkedin: Linkedin.com/in/ImSoSarah

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