Empathy Map for the assignment Empathise and Define by Design Thinking Action Lab

1. Empathise and Define
Empathy Map
Sanjay Sinha
DesignThinking Action Lab

2. Say
Think
Feel
Do
“The dilemma is whether to look for
the job I will enjoy or jobs with better
future prospect”
“Why compromise?”
“The challenge is how to find a good
job. Scary that so much depend on
luck and network?”
I have to choose between work I will
enjoy or the work with prospect.
Compromise is inevitable.
There is no scientific way to find a job.
“Excited about the profession life
but also sad about missing this life.”
Fun to start working, but will miss the
fun of this carefree life.
Internet search about following:
“How to find the right job.” “Top
satisfying job.” “How to prepare for
interview.” “How to make good resume.”
Visit to prospecting employer website.
Contacting people who could be of
help in job search.
Mixed; both excited and sad,
optimistic and pessimistic, elated
and frustrated
Empathy Map

3. Problem Statement
Prerna who is a
meritorious, ambiti
ous, hardworking, i
ntelligent and well
qualified woman
Stakeholder Need Insight
NEED A
WAY TO
BECAUSE
find a job she
would enjoy and
compensated well
now and in future
Its is extremely
difficult to find a job
you enjoy and where
remuneration is as
per market standard

4. Insight
Finding a job is a tough challenge for people migrating from
academics to the professional world. While the physical
aspect of getting an appointment letter is a tough affair,
there is an intense battle brewing in the heart and mind of
candidate.
The battle between emotional and the rational, whether to
go with heart (job that can be enjoyed) or go with mind (job
with better prospect.
Why can’t both be attained, that’s the problem worth
exploring.