E csi report oct 10

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E csi report oct 10

  1. 1. Full Report with text questions For informed direction Private & Confidential © eDigitalResearch 2010
  2. 2. Are you planning to commence your Christmas shopping earlier this year to spread the cost? <ul><li>n=2079 </li></ul>
  3. 3. How much Christmas shopping will you be doing online? <ul><li>n=2079 </li></ul>
  4. 4. Is that more or less than last year? <ul><li>n=2079 </li></ul>
  5. 5. What is the main reason that would encourage you to shop online over in-store? <ul><li>n=2079 </li></ul>
  6. 6. Do you use the internet to research Christmas shopping before buying online? <ul><li>n=2079 </li></ul>
  7. 7. Do you use the internet to research Christmas shopping before buying on the High Street? <ul><li>n=2079 </li></ul>
  8. 8. Do retailer promotions influence when you buy your Christmas gifts? <ul><li>n=2079 </li></ul>
  9. 9. Have you registered your cards with Verified by Visa and/or Mastercard Secure Code? <ul><li>n=2079 </li></ul>
  10. 10. Do you tend to shop at different stores online that you wouldn’t normally go to on the high street? <ul><li>n=2075 </li></ul>
  11. 11. What is the most influential factor when making purchase decisions for Christmas gifts online? <ul><li>n=2079 </li></ul>
  12. 12. With retailers announcing mobile shopping applications, would you consider doing some of your Christmas shopping on your mobile phone? <ul><li>n=2073 </li></ul>
  13. 13. Are you planning to reduce your spending on Christmas gifts this year? <ul><li>n=2079 </li></ul>
  14. 14. If yes, is this influenced in any way by the spending reforms (cuts to welfare, public spending)or the VAT increase that have been imposed by the coalition Government? <ul><li>n=793, 793 </li></ul>
  15. 15. How reliant are you on Internet shopping to stretch your budget? <ul><li>n=2079 </li></ul>
  16. 16. In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply <ul><li>n=2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079 </li></ul>
  17. 17. Books, CDs, music, games, videos/DVDs and software customer service <ul><li>n=1725 </li></ul>
  18. 18. Clothing, footwear and jewellery customer service <ul><li>n=1409 </li></ul>
  19. 19. Food, drink and household supplies customer service <ul><li>n=847 </li></ul>
  20. 20. Furniture, DIY and gardening customer service <ul><li>n=697 </li></ul>
  21. 21. Home and consumer electronics customer service <ul><li>n=945 </li></ul>
  22. 22. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service <ul><li>n=1086 </li></ul>
  23. 23. Health and Beauty (e.g. cosmetics and pharmacy products) customer service <ul><li>n=727 </li></ul>
  24. 24. Gifts customer service <ul><li>n=1149 </li></ul>
  25. 25. Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY <ul><li>n=1982 </li></ul>
  26. 26. Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT <ul><li>n=1990 </li></ul>
  27. 27. Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you dec... <ul><li>n=1993 </li></ul>
  28. 28. Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street <ul><li>n=1984 </li></ul>
  29. 29. Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details <ul><li>n=1995 </li></ul>
  30. 30. Books, CDs, music, games, videos/DVDs and software delivery <ul><li>n=1720 </li></ul>
  31. 31. Clothing, footwear and jewellery delivery <ul><li>n=1409 </li></ul>
  32. 32. Food, drink and household supplies delivery <ul><li>n=842 </li></ul>
  33. 33. Furniture, DIY and gardening delivery <ul><li>n=700 </li></ul>
  34. 34. Home and consumer electronics delivery <ul><li>n=948 </li></ul>
  35. 35. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) delivery <ul><li>n=1084 </li></ul>
  36. 36. Health and beauty (e.g. cosmetics and pharmacy products) delivery <ul><li>n=727 </li></ul>
  37. 37. Gifts delivery <ul><li>n=1149 </li></ul>
  38. 38. Books, CDs, music, games, videos/DVDs and software finding information <ul><li>n=1716 </li></ul>
  39. 39. Clothing, footwear and jewellery finding information <ul><li>n=1399 </li></ul>
  40. 40. Food, drink and household supplies finding information <ul><li>n=836 </li></ul>
  41. 41. Furniture, DIY and gardening finding information <ul><li>n=701 </li></ul>
  42. 42. Home and consumer electronics finding information <ul><li>n=945 </li></ul>
  43. 43. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) finding information <ul><li>n=1080 </li></ul>
  44. 44. Health and beauty (e.g. cosmetics and pharmacy products) finding information <ul><li>n=723 </li></ul>
  45. 45. Gifts finding information <ul><li>n=1142 </li></ul>
  46. 46. Books, CDs, music, games, videos/DVDs and software response to query <ul><li>n=1642 </li></ul>
  47. 47. Clothing, footwear and jewellery response to query <ul><li>n=1342 </li></ul>
  48. 48. Food, drink and household supplies response to query <ul><li>n=801 </li></ul>
  49. 49. Furniture, DIY and gardening response to query <ul><li>n=666 </li></ul>
  50. 50. Home and consumer electronics response to query <ul><li>n=895 </li></ul>
  51. 51. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) response to query <ul><li>n=1033 </li></ul>
  52. 52. Health and beauty (e.g. cosmetics and pharmacy products) response to query <ul><li>n=690 </li></ul>
  53. 53. Gifts response with query <ul><li>n=1087 </li></ul>
  54. 54. For each of the following groups of products and services please use the scale below to indicate how much you prefer to shop over the internet or at a store <ul><li>n=2077, 2075, 2074, 2072, 2065, 2068, 2057, 2064 </li></ul>
  55. 55. When you choose to shop at a store, please indicate how likely, or not, you are to use the internet prior to making your purchase (e.g. to research products/prices) <ul><li>n=2070, 2065, 2065, 2065, 2064, 2051, 2041, 2029 </li></ul>
  56. 56. Below is a list of &quot;Trust Marks&quot;, that is companies who make websites more secure for users. Which of the following &quot;Trust Marks&quot; have you heard of? Please tick all that apply <ul><li>n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081 </li></ul>
  57. 57. And which of the following &quot;Trust Marks&quot; would give you assurance that shopping is secure when visiting a website for the first time? Please tick all that apply <ul><li>n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081 </li></ul>
  58. 58. Are you male or female? <ul><li>n=2066 </li></ul>
  59. 59. What is your age? <ul><li>n=2081 </li></ul>
  60. 60. What is your employment status? <ul><li>n=2076 </li></ul>
  61. 61. What is your annual household income? <ul><li>n=2077 </li></ul>
  62. 62. Which region of the UK do you live in? <ul><li>n=2076 </li></ul>
  63. 63. Do you have any children in your household? (Please tick all that apply) <ul><li>n=2088, 2088, 2088, 2088, 2088 </li></ul>
  64. 64. <ul><li>www.eDigitalResearch.com </li></ul><ul><li>Berrywood Business Village </li></ul><ul><li>Tollbar Way </li></ul><ul><li>Hedge End </li></ul><ul><li>Southampton </li></ul><ul><li>SO30 2UN </li></ul><ul><li>Tel: +44(0) 1489 772920 </li></ul><ul><li>Email: info@edigitalresearch.com </li></ul><ul><li>Key Contacts: Chris Russell & Michelle Fuller </li></ul>

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