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E csi report oct 10

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  • 1. Full Report with text questions For informed direction Private & Confidential © eDigitalResearch 2010
  • 2. Are you planning to commence your Christmas shopping earlier this year to spread the cost?
    • n=2079
  • 3. How much Christmas shopping will you be doing online?
    • n=2079
  • 4. Is that more or less than last year?
    • n=2079
  • 5. What is the main reason that would encourage you to shop online over in-store?
    • n=2079
  • 6. Do you use the internet to research Christmas shopping before buying online?
    • n=2079
  • 7. Do you use the internet to research Christmas shopping before buying on the High Street?
    • n=2079
  • 8. Do retailer promotions influence when you buy your Christmas gifts?
    • n=2079
  • 9. Have you registered your cards with Verified by Visa and/or Mastercard Secure Code?
    • n=2079
  • 10. Do you tend to shop at different stores online that you wouldn’t normally go to on the high street?
    • n=2075
  • 11. What is the most influential factor when making purchase decisions for Christmas gifts online?
    • n=2079
  • 12. With retailers announcing mobile shopping applications, would you consider doing some of your Christmas shopping on your mobile phone?
    • n=2073
  • 13. Are you planning to reduce your spending on Christmas gifts this year?
    • n=2079
  • 14. If yes, is this influenced in any way by the spending reforms (cuts to welfare, public spending)or the VAT increase that have been imposed by the coalition Government?
    • n=793, 793
  • 15. How reliant are you on Internet shopping to stretch your budget?
    • n=2079
  • 16. In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply
    • n=2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079
  • 17. Books, CDs, music, games, videos/DVDs and software customer service
    • n=1725
  • 18. Clothing, footwear and jewellery customer service
    • n=1409
  • 19. Food, drink and household supplies customer service
    • n=847
  • 20. Furniture, DIY and gardening customer service
    • n=697
  • 21. Home and consumer electronics customer service
    • n=945
  • 22. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service
    • n=1086
  • 23. Health and Beauty (e.g. cosmetics and pharmacy products) customer service
    • n=727
  • 24. Gifts customer service
    • n=1149
  • 25. Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY
    • n=1982
  • 26. Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT
    • n=1990
  • 27. Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you dec...
    • n=1993
  • 28. Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street
    • n=1984
  • 29. Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details
    • n=1995
  • 30. Books, CDs, music, games, videos/DVDs and software delivery
    • n=1720
  • 31. Clothing, footwear and jewellery delivery
    • n=1409
  • 32. Food, drink and household supplies delivery
    • n=842
  • 33. Furniture, DIY and gardening delivery
    • n=700
  • 34. Home and consumer electronics delivery
    • n=948
  • 35. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) delivery
    • n=1084
  • 36. Health and beauty (e.g. cosmetics and pharmacy products) delivery
    • n=727
  • 37. Gifts delivery
    • n=1149
  • 38. Books, CDs, music, games, videos/DVDs and software finding information
    • n=1716
  • 39. Clothing, footwear and jewellery finding information
    • n=1399
  • 40. Food, drink and household supplies finding information
    • n=836
  • 41. Furniture, DIY and gardening finding information
    • n=701
  • 42. Home and consumer electronics finding information
    • n=945
  • 43. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) finding information
    • n=1080
  • 44. Health and beauty (e.g. cosmetics and pharmacy products) finding information
    • n=723
  • 45. Gifts finding information
    • n=1142
  • 46. Books, CDs, music, games, videos/DVDs and software response to query
    • n=1642
  • 47. Clothing, footwear and jewellery response to query
    • n=1342
  • 48. Food, drink and household supplies response to query
    • n=801
  • 49. Furniture, DIY and gardening response to query
    • n=666
  • 50. Home and consumer electronics response to query
    • n=895
  • 51. Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) response to query
    • n=1033
  • 52. Health and beauty (e.g. cosmetics and pharmacy products) response to query
    • n=690
  • 53. Gifts response with query
    • n=1087
  • 54. For each of the following groups of products and services please use the scale below to indicate how much you prefer to shop over the internet or at a store
    • n=2077, 2075, 2074, 2072, 2065, 2068, 2057, 2064
  • 55. When you choose to shop at a store, please indicate how likely, or not, you are to use the internet prior to making your purchase (e.g. to research products/prices)
    • n=2070, 2065, 2065, 2065, 2064, 2051, 2041, 2029
  • 56. Below is a list of "Trust Marks", that is companies who make websites more secure for users. Which of the following "Trust Marks" have you heard of? Please tick all that apply
    • n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081
  • 57. And which of the following "Trust Marks" would give you assurance that shopping is secure when visiting a website for the first time? Please tick all that apply
    • n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081
  • 58. Are you male or female?
    • n=2066
  • 59. What is your age?
    • n=2081
  • 60. What is your employment status?
    • n=2076
  • 61. What is your annual household income?
    • n=2077
  • 62. Which region of the UK do you live in?
    • n=2076
  • 63. Do you have any children in your household? (Please tick all that apply)
    • n=2088, 2088, 2088, 2088, 2088
  • 64.
    • www.eDigitalResearch.com
    • Berrywood Business Village
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    • Hedge End
    • Southampton
    • SO30 2UN
    • Tel: +44(0) 1489 772920
    • Email: info@edigitalresearch.com
    • Key Contacts: Chris Russell & Michelle Fuller