Creative thinking

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Creativity is the last remaining legal way of having unfair advantage over competition. One can also require big picture thinking. Creative thinking is quite an easy to tap few tips & tricks

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Creative thinking

  1. 1. Creative Thinking<br />The Edge<br />Imran Shafiq Malik<br />
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  38. 38. Red Ocean Strategy<br />Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted. As the market space gets crowded, prospects for profits and growth are<br />reduced.<br />
  39. 39. Blue Ocean Strategy<br />Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space. In blue oceans, competition is irrelevant because their rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.<br />
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  42. 42. IN people needs<br />
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  53. 53. Design Thinking<br />A NEW CONCEPT<br />
  54. 54. INNOVATION & DESIGN<br />Design has evolved from a narrow discipline dealing<br />with the form and function of products into a major new approach to developingbusiness models.<br />
  55. 55. When people talk about innovation<br />in this decade, they really mean design.<br />
  56. 56. Design thinking, a way of thinking that parallels other ways of thinking - like science thinking - but offers a way of approaching issues, problems and opportunities almost uniquely suited to innovation. <br />Design Thinking: Driving Innovation, Charles L. Owen, Distinguished Professor Emeritus, Institute of Design, Illinois Institute of Technolog<br />
  57. 57. …Companies have to focus on innovation to be competitive. That driving need makesdesign thinking the hottest trend in business culture today. If engineering, control, and technology were once the central tenets of business culture, then anthropology, creativity, and an obsession with consumers‘ unmet needs will inform the future.<br />The Talent Hunt, BusinessWeek, 2006<br />
  58. 58. Companies have a “targeted” intelligence to track issues that strategicallyimportant but lack an “open” process to recognize emerging patternsand issues that no one has yet identified as strategic.<br />Corporate Radar:<br />Best-Practices Survey Results /SRI Consulting<br />Business Intelligence –formerly Stanford Research Institute)<br />
  59. 59. We need perceptualthinking, creativethinking and designthinking: none of these is part of our traditional system of logic and analysis.Edward de Bono<br />
  60. 60. Todayperceptivenessis more importantthan analysis.Peter Drucker<br />
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  63. 63. Redesignof business education<br />By using sketching and diagramming techniques, the MBAs mapped customer experiences in ways that fundamentally reshaped their Strategies and led to the creation of many new business models.<br />A B-school class would have started with a focus on market size and used financial analysis to understand it. This D-school class began with consumers and used ethnography, the latest management tool, to learn about them.<br />Business school students would have developed a single new product to<br />sell. The D-schoolers aimed at creating a prototype with possible features that might appeal to consumers.<br />B-school students would have stopped when they completed the first good product idea. The D-schoolers went back again and again to come up with a panoply of possible winners.<br />Sources:<br />Design-Thinking and theMBA Curriculum,<br />Darden School of Business, 2008;<br />The Talent Hunt, BusinessWeek, 2006.<br />
  64. 64. Redesignof Business Education<br />Nike, General Electric, McDonald's, Intel, Procter & Gambleand many others are looking beyond traditional sources of leadership to a new set of schools and programs to find Innovative managers.<br />
  65. 65. Whether your goal is to develop new products or services, a new way of marketing to your customer, or to reinvent your entire business model, “design thinking” holds valuable clues as to how to get to bigger ideas, faster and more efficient.<br />Today’s business people do not need to understand designers better. They need to become designers.<br />

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