LinkedIn and Job Search


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Beginners Guide for Job Search on Linkedin. A workshop presentation by Imran M. Ismail at Kitchener Public Library on Nov. 8, 2010.

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  • Make note of these questions on flipchart.
  • Why do people use LinkedIn?Professionals - to develop their personal brand; to search for potential clients; to determine job titles and positions of prospects; to research potential contacts.Job seekers - to network; to find new leads and opportunities; to network into a company; to establish a presence and hopefully be found by recruiters, hiring managers and HR.Recruiters and hiring managers - to find prospects for open positions; to develop a rich network of prospective candidates; to search through connections of their connections, digging deeper into second and third degree contacts.Entrepreneurs - to develop an online presence; to establish a brand; to meet other entrepreneurs or potential business partners, customers, investors, etc.; to do market research; to get publicity.
  • Ask – what benefit do they think they will get from Linkedin? Write answers on flipchart.
  • Ask – what benefit do they think they will get from Linkedin? Write answers on flipchart.
  • Pay it forward mean – that when you come to LinkedIn, be prepared to offer more than you ask for.
    It is important that you understand the philosophy before you even approach someone on the site.
  • LinkedIn and Job Search

    1. 1. Beginners guide for job search Facilitator Imran M. Ismail
    2. 2. Disclaimer • I am not an expert • I am a student of social media • I will learn from you too • There is only one absolute constant - Change
    3. 3. Question? • How many of you… o Are searching job? o Are on LinkedIn? • Yes - Why are you on LinkedIn? • No - Why are you not on LinkedIn?
    4. 4. Why you need LinkedIn? • Scary stats o Fewer jobs + more grads and laid off workers o More competition • It’s a Google world o Just like you Google a company, they Google you
    5. 5. LinkedIn Statistics • Executives from all Fortune 500 companies are LinkedIn members • 560,000 professionals are visiting LinkedIn homepage everyday, and the number is still growing • 50% of users are business decision makers in their company • 70% of people using LinkedIn for job hunting whereas 80% of people use LinkedIn for recruiting • Moreover, a study conducted by NetProspex has revealed that 43% of employees of the largest companies in America use LinkedIn. In contrast, only 11% of professionals are using Facebook.
    6. 6. What is LinkedIn? Professional social network What it does for you - It allows you to: • build a professional network • stay in contact with colleagues • access top experts • job hunt more efficiently • enhance your career goals • manage your online id/image •
    7. 7. Why you must use LinkedIn • Your professional life live and breath on the internet, whether you realize it or not • It drives your internet presence • Gain control of what people are most likely to learn about your from searching the web • It is your virtual home, spend sometime every week, people visit you regularly! • To demonstrate your thought leadership
    8. 8. Using LinkedIn Create a profile and they will come… NO You need a strategy
    9. 9. Strategy Perception = Reality • Manage the way other see you • “Marketing is a battle of perception not product” • Job seeker is a product in job market • How to build a positive perception? • How do you want to be known? Solution?
    10. 10. Personal Branding • Discover (VPs) • Create • Communicate • Maintain
    11. 11. How to create and communicate with LinkedIn Create • Go to • Fully complete your professional profile Communicate • Begin browsing connections for people you know • Send invitation to your email contacts through LinkedIn • Join any groups that interest you • To learn more visit
    12. 12. Beginner’s Checklist • Headline – Professional Title • Post an update - Say what your are doing, Update frequently This will show in your connections "Network Update“ “Twitter” • Summary - 30 second elevator speech or brief bio. Who you are, what you do, what you are interested in. Craft a smart, succinct first-person summary • Specialties - Keywords and acronyms specific to your industry • Applications - Blogs, Slideshare, twitter, reading list, polls, documents … • Experience – Keep them brief and to the point • Education - List schools, majors, activities and achievements in and out of school • Recommendations – Get few but relevant and reliable recommendations
    13. 13. Beginner’s Checklist Recent Addition • Skills • Publications • Languages • Patents Additional Information's: • Interests - Hobbies, interest, volunteer work • Groups and Associations • Honors and Awards • Personal Information • Interested in
    14. 14. Optimizing LinkedIn • Personalize your URL o Add this to your email footer and business card o When commenting on blogs or websites leave it so people can connect with you. • Ask Questions • Write Recommendations
    15. 15. Communicate and Network on LinkedIn 1st, 2nd and 3rd Degree Connections Communication Methods • Invitations • Add Connections (by email address) • Get introduced (limit 5) • Messages • InMails (limit 5) • Groups • Question and Answer
    16. 16. Benefits Through your network, you can: • Manage your information about you as professional • Find and be introduced to potential contacts • Create and collaborate on projects and solve problems • Gain new insights from discussions with like-minded professionals • Discover inside connections that can help you learn about or gain job opportunities
    17. 17. Benefits Benefits resulting from active participation in LinkedIn: 1. Ability to be known. 2. Ability to be found. 3. Ability to find others. 4. Opportunity to learn and share. 5. Ability to connect with Group members. 6. Opportunity to show you are plugged in to current technology.
    18. 18. Additional Tips • Check your profile frequently • Update your status daily (weekly) • Personalize your invitations to connect • Acknowledge those who want to connect with you • Post and answer questions • Join groups or start a group • Give and ask for recommendations • Look at the companies you’re interested in • Five "I Don’t Knows" from people you have emailed can get you in trouble with LinkedIn
    19. 19. Using LinkedIn for Job Hunt • Your status line – open for opportunities • Recommendations • Help other (network) • Research companies • Used advanced search feature • Search Job – Get job alerts
    20. 20. Golden Rules • Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on LinkedIn. • Pay it forward • Remember 20/80 rule
    21. 21. Questions