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Terrible Pitching: How to Scare Friends, Family and Strangers
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Terrible Pitching: How to Scare Friends, Family and Strangers

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  • 1. Terrible PitchingHow to scare away friends, family and strangers (or not) @imranghory
  • 2. The Bad PitchIt’s a great product, everyone will want it. You knowpeople love pets and animals, it’s a huge market andincredibly social. People spend crazy amounts ofmoney on their animals, so we’re making a gamechanging site that will let people who loves pets butdon’t have them to get access to animal for shortperiods of time by matching... @imranghory
  • 3. Rule #1The first sentence should explain whatthe startup doesTEST IT! @imranghory
  • 4. AirBnb for Cat Rentals @imranghory
  • 5. Corollary #1Don’t worry about comparing yourstartup to other companies @imranghory
  • 6. Don’t (just) describe your users There are lots of people who want to rent their cats out and lots of people who want to rent them. @imranghory
  • 7. Rule #2: Tell a StorySo John’s going on holiday for t woweeks but doesn’t like the idea ofputting his cat Garfield in a cattery.Liz loves cats but can’t make thelong-term commitment to ownership.We pair them up so Liz can rentJohn’s cat while he’s on holiday andeveryone’s happy! @imranghory
  • 8. Rule #3Talk about the alternativesDon’t pretend competitors don’t exist @imranghory
  • 9. Rule #4Where are you at ?Idea? Launched? Raising funding ? @imranghory
  • 10. The RulesRule 1: Your first sentence shoulddescribe what your startup doesRule 2: Tell a storyRule 3: Talk about the alternativesRule 4: Talk about where you areRule 5: Keep it short (<2 min) @imranghory