“Old” / Current Revenue models Original Title on the 360/PS3: 2.5 yrs Pitch Pre-Production Production Alpha Beta Master Manufacturer = Greenlight = Milestone Payment = Signing Adv = Royalty Eternity Release Year 1 Year 2
“Old” structure Studio Manager/CEO/Owner Head of Development/ Head of Production PR Manager HR Manager Technical Director Art Director Design Director Project Director/ Producer Technical Lead Lead Designer Lead Artist QA Manager Audio Manager Senior Audio Designer Senior Designers Senior Artists/Animators Senior Programmers Senior QA Outsourcing Regular Designers Regular Artists/Animators Regular Programmers Audio Technicians Junior Designers Junior Artists/Animators Junior Programmers QA Technicians Work Placements Senior Management Shared Resources Team Specific Legend: External
Markets In Transition Boxed Product Digital Distribution Cloud Computing Streamed Service? Developed Economies Developing Economies Micro Economies? Product Based Business Model Service Based Business Model?
New Potential Revenue models (Subs & Micro) More transparent monthly data = more payments Pitch Pre-Production Iteration 1 Patch 1 Patch 2 Expansion = Greenlight = Milestone Payment = Signing Adv = Royalties Eternity Release Year 1 Year 2 Subscriptions = more transparent due to continued developer input
Great news for Developers: An open market Paul Johnson on Gameswatch http://bit.ly/84V2G
Transitions in Markets Affect Development Entrepreneurial Structure Corporate Structure Smaller Teams Reduced Risk New Revenue Models