Mobile data plans - what is fair use?

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Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.

Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.

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  • 1. What is fair use? A Discussion & Debate but hopefully not an all out riot!
  • 2. Points to Bear in Mind
  • 3. Points to Bear in Mind • Fair <> Unfair
  • 4. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
  • 5. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
  • 6. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent
  • 7. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent • All You can eat buffet
  • 8. Why do we need it
  • 9. Why do we need it
  • 10. Why do we need it • Session time doesn’t work in an always on world
  • 11. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume
  • 12. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up
  • 13. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up • 24x7 maxed out connections would kill the networks!
  • 14. Definition of Fair? Oxford Dictionary • Just or appropriate in the circumstances. • Treating people equally
  • 15. Appropriate In The Circumstances:
  • 16. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.
  • 17. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile. • All you can eat: Lunch vs. Dinner
  • 18. Treating People Equally:
  • 19. Treating People Equally: • Fair to the network operator (who`s a business)
  • 20. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer
  • 21. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network.
  • 22. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network. • If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.
  • 23. Appropriate:
  • 24. Appropriate: • Depends on what other people are doing.
  • 25. Appropriate: • Depends on what other people are doing. • Should use in the early hour of the morning be treated the same as at peak time?
  • 26. Fair Use is relative!
  • 27. • Relative to what you pay • Relative to what others are doing • Relative to time of day • Relative to type of service
  • 28. Proposal
  • 29. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
  • 30. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair!
  • 31. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
  • 32. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
  • 33. • However there is wide variation in users, but everyone wants flat charging.
  • 34. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service:
  • 35. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month.
  • 36. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month. • You are only compared to others on the same tier.
  • 37. To Do: • The actual figures would need to be worked out for each service • Users need to be educated • .......?