Mobile data plans - what is fair use?

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Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.

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Mobile data plans - what is fair use?

  1. 1. What is fair use? A Discussion & Debate but hopefully not an all out riot!
  2. 2. Points to Bear in Mind
  3. 3. Points to Bear in Mind • Fair <> Unfair
  4. 4. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
  5. 5. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
  6. 6. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent
  7. 7. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent • All You can eat buffet
  8. 8. Why do we need it
  9. 9. Why do we need it
  10. 10. Why do we need it • Session time doesn’t work in an always on world
  11. 11. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume
  12. 12. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up
  13. 13. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up • 24x7 maxed out connections would kill the networks!
  14. 14. Definition of Fair? Oxford Dictionary • Just or appropriate in the circumstances. • Treating people equally
  15. 15. Appropriate In The Circumstances:
  16. 16. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.
  17. 17. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile. • All you can eat: Lunch vs. Dinner
  18. 18. Treating People Equally:
  19. 19. Treating People Equally: • Fair to the network operator (who`s a business)
  20. 20. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer
  21. 21. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network.
  22. 22. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network. • If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.
  23. 23. Appropriate:
  24. 24. Appropriate: • Depends on what other people are doing.
  25. 25. Appropriate: • Depends on what other people are doing. • Should use in the early hour of the morning be treated the same as at peak time?
  26. 26. Fair Use is relative!
  27. 27. • Relative to what you pay • Relative to what others are doing • Relative to time of day • Relative to type of service
  28. 28. Proposal
  29. 29. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
  30. 30. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair!
  31. 31. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
  32. 32. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
  33. 33. • However there is wide variation in users, but everyone wants flat charging.
  34. 34. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service:
  35. 35. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month.
  36. 36. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month. • You are only compared to others on the same tier.
  37. 37. To Do: • The actual figures would need to be worked out for each service • Users need to be educated • .......?

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