Mobile data plans - what is fair use?

Slide 1: What is fair use? A Discussion & Debate but hopefully not an all out riot!

Slide 2: Points to Bear in Mind

Slide 3: Points to Bear in Mind • Fair <> Unfair

Slide 4: Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?

Slide 5: Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?

Slide 6: Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent

Slide 7: Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent • All You can eat buffet

Slide 8: Why do we need it

Slide 9: Why do we need it

Slide 10: Why do we need it • Session time doesn’t work in an always on world

Slide 11: Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume

Slide 12: Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up

Slide 13: Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up • 24x7 maxed out connections would kill the networks!

Slide 14: Definition of Fair? Oxford Dictionary • Just or appropriate in the circumstances. • Treating people equally

Slide 15: Appropriate In The Circumstances:

Slide 16: Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.

Slide 17: Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile. • All you can eat: Lunch vs. Dinner

Slide 18: Treating People Equally:

Slide 19: Treating People Equally: • Fair to the network operator (who`s a business)

Slide 20: Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer

Slide 21: Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network.

Slide 22: Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network. • If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.

Slide 23: Appropriate:

Slide 24: Appropriate: • Depends on what other people are doing.

Slide 25: Appropriate: • Depends on what other people are doing. • Should use in the early hour of the morning be treated the same as at peak time?

Slide 26: Fair Use is relative!

Slide 27: • Relative to what you pay • Relative to what others are doing • Relative to time of day • Relative to type of service

Slide 28: Proposal

Slide 29: Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

Slide 30: Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair!

Slide 31: Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)

Slide 32: Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)

Slide 34: • However there is wide variation in users, but everyone wants flat charging.

Slide 35: • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service:

Slide 36: • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month.

Slide 37: • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month. • You are only compared to others on the same tier.

Slide 38: To Do: • The actual figures would need to be worked out for each service • Users need to be educated • .......?