Mobile data plans - what is fair use?

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    Mobile data plans - what is fair use? - Presentation Transcript

    1. What is fair use? A Discussion & Debate but hopefully not an all out riot!
    2. Points to Bear in Mind
    3. Points to Bear in Mind • Fair <> Unfair
    4. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
    5. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use?
    6. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent
    7. Points to Bear in Mind • Fair <> Unfair • Therefore what is unfair use? • Social Precedent • All You can eat buffet
    8. Why do we need it
    9. Why do we need it
    10. Why do we need it • Session time doesn’t work in an always on world
    11. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume
    12. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up
    13. Why do we need it • Session time doesn’t work in an always on world • Users don’t understand data volume • Flat rate is needed to encourage take up • 24x7 maxed out connections would kill the networks!
    14. Definition of Fair? Oxford Dictionary • Just or appropriate in the circumstances. • Treating people equally
    15. Appropriate In The Circumstances:
    16. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.
    17. Appropriate In The Circumstances: • Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile. • All you can eat: Lunch vs. Dinner
    18. Treating People Equally:
    19. Treating People Equally: • Fair to the network operator (who`s a business)
    20. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer
    21. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network.
    22. Treating People Equally: • Fair to the network operator (who`s a business) • Fair to the customer • Fair to other users of the network. • If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.
    23. Appropriate:
    24. Appropriate: • Depends on what other people are doing.
    25. Appropriate: • Depends on what other people are doing. • Should use in the early hour of the morning be treated the same as at peak time?
    26. Fair Use is relative!
    27. • Relative to what you pay • Relative to what others are doing • Relative to time of day • Relative to type of service
    28. Proposal
    29. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
    30. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair!
    31. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
    32. Proposal • A Fair use policy should never had a defined limit, instead it should be a multiple of the average use. • Eg if most users consume 200mb and you use 50Gb thats unfair! • But if most users consume 30Gb and you consume 50Gb thats fair :-)
    33. • However there is wide variation in users, but everyone wants flat charging.
    34. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service:
    35. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month.
    36. • However there is wide variation in users, but everyone wants flat charging. • Therefore Tiers of Service: • Small, Medium, Large users, all unlimited but £10, £20, £30 per month. • You are only compared to others on the same tier.
    37. To Do: • The actual figures would need to be worked out for each service • Users need to be educated • .......?

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