Impression Marketing Email Marketing presentation 2013
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Impression Marketing Email Marketing presentation 2013

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Email marketing strategies and how email marketing can be a very successful part of your marketing mix, offering an outstanding return on investment.

Email marketing strategies and how email marketing can be a very successful part of your marketing mix, offering an outstanding return on investment.

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  • 1. Sizzling Email Marketing Campaigns Howard Deskin CEO - Internet Marketing Manager August 6, 2013 Impression-Marketing.com
  • 2. Audience Poll How many of you have an email newsletter? How many of you receive email newsletters? How many of you enjoy reading email newsletters? How many of you despise receiving email newsletters? Given the choice of being chased by an alligator and reading a newsletter which would you pick? Impression-Marketing.com
  • 3. Why E-mail Marketing? 5.Give people more of a reason to get distracted at work 4.Tell people about your new stuff they don’t need 3. Learn more about why customers don’t call you 2. Send people to your mobile site you don’t have 1. Might be the only place you don’t hear about Anthony Weiner! Impression-Marketing.com
  • 4. Why E-mail Marketing - Really 1. Has a wide & quick reach 2. Excels in Return-on-Investment 3. Improves brand awareness and customer relations 4. Is measurable and easily modified 5. Is customizable by type of customer Courtesy of L-Soft Impression-Marketing.com
  • 5. It’s All On-Line Now! Impression-Marketing.com
  • 6. Marketing Spend Trends Impression-Marketing.com
  • 7. E-mail Marketing Systems Impression-Marketing.com Rankings courtesy of IContact
  • 8. Email Marketing Best Practices • • • • • • Keep it fun & lively Clean design & good mix of text, images, videos Write an attention-grabbing subject line Tie in blogs and social media Compelling offer and clearly state benefits Send often, at least once or twice a month – Exception – “WorkIT” is sent several times a week Impression-Marketing.com
  • 9. Work IT Richmond Newsletter Impression-Marketing.com
  • 10. Work IT Richmond Website Impression-Marketing.com
  • 11. Email Marketing Best Practices • Track results! • Encourage conversation with polls or surveys • Don’t oversell. If you’re going to sell something, focus on that one thing. • Provide expert information that benefits or adds value for the readers • Post the newsletter to your website & social properties Impression-Marketing.com
  • 12. Impression Marketing Newsletter Impression-Marketing.com
  • 13. Local Upscale Medspa Impression-Marketing.com
  • 14. Email Marketing Best Practices • Landing Pages – Where are you sending the readers? – Web page should expand upon the compelling offer – Think desktop website & mobile site pages – Have a great call to action on the pages • CRM Integration – Zoho, Salesforce, Sugar, etc. • Keep your lists clean! Impression-Marketing.com
  • 15. Local Nonprofit Organization Impression-Marketing.com
  • 16. Most Effective Email Marketing Tactics Impression-Marketing.com
  • 17. Local Plumbing Company Impression-Marketing.com
  • 18. Local Running Store Not Live Yet Impression-Marketing.com
  • 19. Tracking Results • • • • • Open rates Drop rates Click-thru rates New sign-ups Tie into Google Analytics – Referral traffic • Conversions (sales leads) Impression-Marketing.com
  • 20. Realty Company Impression-Marketing.com
  • 21. Examples of Bad Newsletters
  • 22. Examples of Good Newsletters Impression-Marketing.com
  • 23. Emails Must be Optimized for Many Devices Impression-Marketing.com
  • 24. Importance of Email Marketing Timing Impression-Marketing.com
  • 25. Stalk us online at Impression-marketing.com ImpressionMarketing @impressionM Impression-Marketing.com