Sizzling Email Marketing
Campaigns
Howard Deskin
CEO - Internet Marketing Manager
August 6, 2013

Impression-Marketing.com
Audience Poll
How many of you have an email newsletter?
How many of you receive email newsletters?
How many of you enjoy r...
Why E-mail Marketing?
5.Give people more of a reason to get distracted at
work
4.Tell people about your new stuff they don...
Why E-mail Marketing - Really
1.

Has a wide & quick reach

2.

Excels in Return-on-Investment

3.

Improves brand awarene...
It’s All On-Line Now!

Impression-Marketing.com
Marketing Spend Trends

Impression-Marketing.com
E-mail Marketing Systems

Impression-Marketing.com

Rankings courtesy of
IContact
Email Marketing Best Practices

•
•
•
•
•
•

Keep it fun & lively
Clean design & good mix of text, images, videos
Write an...
Work IT Richmond Newsletter

Impression-Marketing.com
Work IT Richmond Website

Impression-Marketing.com
Email Marketing Best Practices

• Track results!
• Encourage conversation with polls or surveys
• Don’t oversell. If you’r...
Impression Marketing Newsletter

Impression-Marketing.com
Local Upscale Medspa

Impression-Marketing.com
Email Marketing Best Practices

• Landing Pages
– Where are you sending the readers?
– Web page should expand upon the
com...
Local Nonprofit Organization

Impression-Marketing.com
Most Effective Email Marketing Tactics

Impression-Marketing.com
Local Plumbing Company

Impression-Marketing.com
Local Running Store
Not
Live
Yet

Impression-Marketing.com
Tracking Results

•
•
•
•
•

Open rates
Drop rates
Click-thru rates
New sign-ups
Tie into Google Analytics
– Referral traf...
Realty Company

Impression-Marketing.com
Examples of Bad Newsletters
Examples of Good Newsletters

Impression-Marketing.com
Emails Must be Optimized for Many Devices

Impression-Marketing.com
Importance of Email Marketing Timing

Impression-Marketing.com
Stalk us online at
Impression-marketing.com

ImpressionMarketing

@impressionM

Impression-Marketing.com
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Impression Marketing Email Marketing presentation 2013

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Email marketing strategies and how email marketing can be a very successful part of your marketing mix, offering an outstanding return on investment.

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Impression Marketing Email Marketing presentation 2013

  1. 1. Sizzling Email Marketing Campaigns Howard Deskin CEO - Internet Marketing Manager August 6, 2013 Impression-Marketing.com
  2. 2. Audience Poll How many of you have an email newsletter? How many of you receive email newsletters? How many of you enjoy reading email newsletters? How many of you despise receiving email newsletters? Given the choice of being chased by an alligator and reading a newsletter which would you pick? Impression-Marketing.com
  3. 3. Why E-mail Marketing? 5.Give people more of a reason to get distracted at work 4.Tell people about your new stuff they don’t need 3. Learn more about why customers don’t call you 2. Send people to your mobile site you don’t have 1. Might be the only place you don’t hear about Anthony Weiner! Impression-Marketing.com
  4. 4. Why E-mail Marketing - Really 1. Has a wide & quick reach 2. Excels in Return-on-Investment 3. Improves brand awareness and customer relations 4. Is measurable and easily modified 5. Is customizable by type of customer Courtesy of L-Soft Impression-Marketing.com
  5. 5. It’s All On-Line Now! Impression-Marketing.com
  6. 6. Marketing Spend Trends Impression-Marketing.com
  7. 7. E-mail Marketing Systems Impression-Marketing.com Rankings courtesy of IContact
  8. 8. Email Marketing Best Practices • • • • • • Keep it fun & lively Clean design & good mix of text, images, videos Write an attention-grabbing subject line Tie in blogs and social media Compelling offer and clearly state benefits Send often, at least once or twice a month – Exception – “WorkIT” is sent several times a week Impression-Marketing.com
  9. 9. Work IT Richmond Newsletter Impression-Marketing.com
  10. 10. Work IT Richmond Website Impression-Marketing.com
  11. 11. Email Marketing Best Practices • Track results! • Encourage conversation with polls or surveys • Don’t oversell. If you’re going to sell something, focus on that one thing. • Provide expert information that benefits or adds value for the readers • Post the newsletter to your website & social properties Impression-Marketing.com
  12. 12. Impression Marketing Newsletter Impression-Marketing.com
  13. 13. Local Upscale Medspa Impression-Marketing.com
  14. 14. Email Marketing Best Practices • Landing Pages – Where are you sending the readers? – Web page should expand upon the compelling offer – Think desktop website & mobile site pages – Have a great call to action on the pages • CRM Integration – Zoho, Salesforce, Sugar, etc. • Keep your lists clean! Impression-Marketing.com
  15. 15. Local Nonprofit Organization Impression-Marketing.com
  16. 16. Most Effective Email Marketing Tactics Impression-Marketing.com
  17. 17. Local Plumbing Company Impression-Marketing.com
  18. 18. Local Running Store Not Live Yet Impression-Marketing.com
  19. 19. Tracking Results • • • • • Open rates Drop rates Click-thru rates New sign-ups Tie into Google Analytics – Referral traffic • Conversions (sales leads) Impression-Marketing.com
  20. 20. Realty Company Impression-Marketing.com
  21. 21. Examples of Bad Newsletters
  22. 22. Examples of Good Newsletters Impression-Marketing.com
  23. 23. Emails Must be Optimized for Many Devices Impression-Marketing.com
  24. 24. Importance of Email Marketing Timing Impression-Marketing.com
  25. 25. Stalk us online at Impression-marketing.com ImpressionMarketing @impressionM Impression-Marketing.com
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