Integrated Marketing
Challenges

Anne Moss Rogers

2013

Impression-Marketing.com
Impression-Marketing.com
Impression-Marketing.com
Impression-Marketing.com
Impression-Marketing.com
Impression-Marketing.com
Impression-Marketing.com
Reviews
∙Yelp
∙Customer Lobby
∙Angie’s List

Organic Search &
Pay Per Click Ads

Impression-Marketing.com
Promotion or not?
Promotion with a Purpose
Promotion with a Purpose
Don’t Forget Email Marketing
Online Reviews

According to Forrester Research

71%
of online shoppers read reviews before
making a purchase
How to Get Online Reviews
Step One. Claim a Page.
Step Two. Buy a URL and redirect It

RVAPlumber.com
to
https://plus.google.com/110761501216685935101/
about?hl=en
Step Three. Print cards for asking.
Step Four. Hand them out!
Don’t want to do all that?
Results for “plumbers richmond va”
Social Media
•

LinkedIn for B2B and professionals

•

Facebook for non-profits, retail, photographers

•

Pinterest for f...
You Tube
You are 50 X more likely to end up on page 1 of
You Tube
Brand it. Shoot it. Optimize it. Post it.
Instagram can do Double Duty
So which social media do you choose?
Your Business Goals
Your Target Market

• Who are they?
• Where are they?
• What do they care about?
Your Message
Your Message
Your Message
Test 1 or 2 Social Media
Marketing Spending

Impression-Marketing.com
Going Mobile

30% of your website
visitation probably comes
from a smartphone
Stalk us Online at

ImpressionMarketing

@impressionM

Impression-Marketing.com
Easy to Get eNews

Impression-Marketing.com
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Impression Marketing Chaotic Marketing presentation 2013

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How to tame the chaos of today's marketing landscape, create integrated marketing strategies, and use online marketing effectively to be found by your customers and improve your ROI.

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Impression Marketing Chaotic Marketing presentation 2013

  1. 1. Integrated Marketing Challenges Anne Moss Rogers 2013 Impression-Marketing.com
  2. 2. Impression-Marketing.com
  3. 3. Impression-Marketing.com
  4. 4. Impression-Marketing.com
  5. 5. Impression-Marketing.com
  6. 6. Impression-Marketing.com
  7. 7. Impression-Marketing.com
  8. 8. Reviews ∙Yelp ∙Customer Lobby ∙Angie’s List Organic Search & Pay Per Click Ads Impression-Marketing.com
  9. 9. Promotion or not?
  10. 10. Promotion with a Purpose
  11. 11. Promotion with a Purpose
  12. 12. Don’t Forget Email Marketing
  13. 13. Online Reviews According to Forrester Research 71% of online shoppers read reviews before making a purchase
  14. 14. How to Get Online Reviews
  15. 15. Step One. Claim a Page.
  16. 16. Step Two. Buy a URL and redirect It RVAPlumber.com to https://plus.google.com/110761501216685935101/ about?hl=en
  17. 17. Step Three. Print cards for asking.
  18. 18. Step Four. Hand them out!
  19. 19. Don’t want to do all that?
  20. 20. Results for “plumbers richmond va”
  21. 21. Social Media • LinkedIn for B2B and professionals • Facebook for non-profits, retail, photographers • Pinterest for fashion, crafts & visual businesses • Houzz for interior designers, remodel contractors • Foursquare for retail businesses • Twitter has SHORT shelf life. Reporters, singers • You Tube for everyone!
  22. 22. You Tube You are 50 X more likely to end up on page 1 of
  23. 23. You Tube Brand it. Shoot it. Optimize it. Post it.
  24. 24. Instagram can do Double Duty
  25. 25. So which social media do you choose?
  26. 26. Your Business Goals
  27. 27. Your Target Market • Who are they? • Where are they? • What do they care about?
  28. 28. Your Message
  29. 29. Your Message
  30. 30. Your Message
  31. 31. Test 1 or 2 Social Media
  32. 32. Marketing Spending Impression-Marketing.com
  33. 33. Going Mobile 30% of your website visitation probably comes from a smartphone
  34. 34. Stalk us Online at ImpressionMarketing @impressionM Impression-Marketing.com
  35. 35. Easy to Get eNews Impression-Marketing.com

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