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Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
Impression Marketing Chaotic Marketing presentation 2013
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Impression Marketing Chaotic Marketing presentation 2013

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How to tame the chaos of today's marketing landscape, create integrated marketing strategies, and use online marketing effectively to be found by your customers and improve your ROI.

How to tame the chaos of today's marketing landscape, create integrated marketing strategies, and use online marketing effectively to be found by your customers and improve your ROI.

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Transcript

  • 1. Integrated Marketing Challenges Anne Moss Rogers 2013 Impression-Marketing.com
  • 2. Impression-Marketing.com
  • 3. Impression-Marketing.com
  • 4. Impression-Marketing.com
  • 5. Impression-Marketing.com
  • 6. Impression-Marketing.com
  • 7. Impression-Marketing.com
  • 8. Reviews ∙Yelp ∙Customer Lobby ∙Angie’s List Organic Search & Pay Per Click Ads Impression-Marketing.com
  • 9. Promotion or not?
  • 10. Promotion with a Purpose
  • 11. Promotion with a Purpose
  • 12. Don’t Forget Email Marketing
  • 13. Online Reviews According to Forrester Research 71% of online shoppers read reviews before making a purchase
  • 14. How to Get Online Reviews
  • 15. Step One. Claim a Page.
  • 16. Step Two. Buy a URL and redirect It RVAPlumber.com to https://plus.google.com/110761501216685935101/ about?hl=en
  • 17. Step Three. Print cards for asking.
  • 18. Step Four. Hand them out!
  • 19. Don’t want to do all that?
  • 20. Results for “plumbers richmond va”
  • 21. Social Media • LinkedIn for B2B and professionals • Facebook for non-profits, retail, photographers • Pinterest for fashion, crafts & visual businesses • Houzz for interior designers, remodel contractors • Foursquare for retail businesses • Twitter has SHORT shelf life. Reporters, singers • You Tube for everyone!
  • 22. You Tube You are 50 X more likely to end up on page 1 of
  • 23. You Tube Brand it. Shoot it. Optimize it. Post it.
  • 24. Instagram can do Double Duty
  • 25. So which social media do you choose?
  • 26. Your Business Goals
  • 27. Your Target Market • Who are they? • Where are they? • What do they care about?
  • 28. Your Message
  • 29. Your Message
  • 30. Your Message
  • 31. Test 1 or 2 Social Media
  • 32. Marketing Spending Impression-Marketing.com
  • 33. Going Mobile 30% of your website visitation probably comes from a smartphone
  • 34. Stalk us Online at ImpressionMarketing @impressionM Impression-Marketing.com
  • 35. Easy to Get eNews Impression-Marketing.com

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