Training on Search Engine Optimization Basics

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A training presentation on Search Engine Optimization (SEO) for new / beginners to understand "What is SEO?". Visit www.impressico.com for more information. …

A training presentation on Search Engine Optimization (SEO) for new / beginners to understand "What is SEO?". Visit www.impressico.com for more information.
http://www.impressico.com/

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  • 1. Search Engine Optimization (SEO) Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 2. What is Search Engine?A search engine helps users find thethings theyre looking for online.The user types a word orphrase, called a query, into thesearch engine, which then displaysa set of results that are relevant tothe query. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 3. Search Engine ExampleGoogleBingYahoo! SearchAskAol SearchLycosDogpile Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 4. Search Engine Market Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 5. Search Engine MarketingIt is the process of gainingtraffic or visibility on searchengines.SEM covers two broad areas:Gaining traffic through SEOGaining traffic through PPCSEM = SEO + PPC Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 6. Search Result in Google.com Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 7. What Is SEO?Search Engine OptimizationIt is the process of getting trafficfrom the “free,” “organic,”“editorial” or “natural” listings onsearch engines. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 8. Search Engine Optimization1. On Page Optimization2. Off Page Optimization Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 9. 1. On Page Optimization-On page optimization is often aboutmaking small modifications to variousparts of your website.Note: Every web page has a number of‘hotspots’ that are considered particularlyimportant by search engines. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 10. The Title tagsThe text which appears betweenthe HTML title tags, i.e.:<title>YOUR KEYPHRASESHERE</title> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 11. The Description Meta tags <meta name="description"content=" YOUR PAGE DISCRIPTIONHERE " /> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 12. On Page Keywords <meta name="keywords"content="YOUR KEYWORDS HERE"/> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 13. HeadingsThe text that appears between yourheading tags, particularly your firstheading i.e. <h1>YOUR KEYWORDRICH HEADLINE HERE</h1> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 14. Page ContentYour pages should contain asubstantial amount of text and thistext should be keyword richwithout spamming the searchengine by repeating the samephrases over and over again. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 15. What is a keyword? A keyword is the term that peoplewill type into search engines whenlooking for your product orservices. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 16. Keyword ResearchKeyword research is a fundamentalpart of the search engineoptimization process.Keyword Research Tool-Wordtracker-Google AdWords Keywords Tool Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 17. Checking Competitor’s WebsitesYou must be aware of the sites youwill be competing with for the useof certain keywords & key phrases. Two things that help your keyword research-Competition analysis-Competition gap research Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 18. Keyword placementYou should try to place the keywords and keyphrases in following areas of that page:TitleMeta information, i.e. keywords and descriptionPage headingPage content,Anchor text of links. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 19. Keyword SpammingThe general rule of thumb is that your pagecontent should be keyword rich, but not tothe extent that you simply repeat the samephrase on the page a hundred times. Yourweb pages can cause your site to bepenalized by search engines for keywordsspamming. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 20. Image OptimizationUse "alt" attribute which allows to specifyalternative text for the image . <a href="index.html"><img src="http://www.impressico.com/ library/images/impressico-logo.jpg" alt="Impressico Logo" /></a> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 21. Store Image files in a specializeddirectories Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 22. Use keywords in URLsURL with keywords that are relevant to yourwebpages content. http://www.impressico.com/it-enabled-services/Legal-Transcription-Services.html Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 23. Create a Simple DirectoryStructure Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 24. Use keywords in URLsURL with keywords that are relevant to yourwebpages content. http://www.impressico.com/it-enabled-services/Legal-Transcription-Services.html Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 25. Prepare two sitemapsone for users – HTML Sitemapone for search engines – XML Sitemap Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 26. 404 pageA custom 404 page that kindly guides usersback to a working page on your site and cangreatly improve a users experience. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 27. Use Anchor TextThis text tells users and Google somethingabout the page youre linking to. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 28. robots.txtA "robots.txt" file tells search engineswhether they can access and therefore crawlparts of your site.User-agent: *Disallow: /css/Disallow: /search All compliant search engine bots (denoted by the wildcard* symbol) shouldnt access and crawl the content under/css/ or any URL whose path begins with /search. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 29. Be aware of rel="nofollow"for links If you or your sites users link to a site that youdont trust and/or you dont want to pass yoursites reputation, use nofollow.<a href=“http://www.impressico.com.com"rel="nofollow">Impressico</a> Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 30. 2. Off Page Optimization-Submission to search engines-Directory Submission-Social Bookmarking-Blog Submission-Blog Comments-Article Submission-Free Classifieds-Forums-Press Releases-Video optimization --Link Building Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 31. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 32. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 33. Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.
  • 34. Thanks Search Engine Optimization, Content Developed by Arijit Mondal Copyright © 2012 Impressico Business Solutions Pvt. Ltd.