Offpage SEO Training


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Offpage SEO Training at Impressico Business Solution. The organization provides SEO, PPC SMO and all other digital marketing services. Visit our website ( ) to know more about our Digital Media Solutions.

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Offpage SEO Training

  1. 1. Search Engine Optimization (SEO) Off-page Optimization Search Engine Optimization, Content Developed by Arijit Mondal Copyright ©2012
  2. 2. What is off-page SEO? Off page SEO is doing things off siteto improve your sites search enginerankings. More links will generallylead to better search enginerankings. Copyright ©2012
  3. 3. Off Page Optimization-Submission to Search Engines-Google Places for Business-Directory Submission-Social Bookmarking-Blogging-Blog Comments-Article Submission- Classifieds Submission-Forum Posting-Press Releases-Video Promotions-Link Building-Social Media Copyright ©2012
  4. 4. Copyright ©2012
  5. 5. Submission to Search Engines Submit your website to the most popular search engines like :• Google• Yahoo• MSN• Altavista• Alexa• Alltheweb• Lycos etc. Copyright ©2012
  6. 6. Google Places for BusinessGoogle Places Business Listing is a crucial starting point to any Local Search Engine. Google Places is integrated Google Maps, Google Web searches and other Google products. Copyright ©2012
  7. 7. Directory SubmissionSubmit your websites to the topmost quality directories like:• DMOZ• Yahoo Directory• ZoomInfo• One Mission• Pegasus etc.**Many web directories may offer paid listings but dont go for it. Copyright ©2012
  8. 8. Social BookmarkingDo social bookmarking in popular bookmarking sites like:• Digg• Delicious• StumbleUpon• Jumptag etc. Copyright ©2012
  9. 9. Blogging• Write a blog of your own for your website and include lots of unique content.• Write in other service-related blogs which allow guest blogging and allow links to your website or service page. Copyright ©2012
  10. 10. Blog CommentsYou can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section.• Identify your service related blogs.• Post comments in comment section.• Leave links to your website or service page. Copyright ©2012
  11. 11. Article SubmissionWrite articles of related to your service or product and submit them to popular article sites like :•••• etc.**This will help you to attain some quality links for your website and some referral traffic. Copyright ©2012
  12. 12. Classifieds SubmissionDo some Classifieds Submissions to advertise your products for free.•••••• etc. Copyright ©2012
  13. 13. Forum Posting• Create a forum/online discussion board of your own and start a discussion or share topics with your friends.• You can also post/reply to a thread that allow links in your signature which can be crawled by the search. Copyright ©2012
  14. 14. Press ReleasesIf you are a business/service provider then go for PR submission in popular PR websites like:• 1888pressrelease,• Open PR•• etc.**This will help you to publish your site in Google News. Copyright ©2012
  15. 15. Video PromotionsYou can publish/share your product videos, expert opinions, and reviews of your product and make them public like:••• etc. Copyright ©2012
  16. 16. Link Building-Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange).-Link to internal pages within your site wherever necessary. This increases your internal link popularity. Copyright ©2012
  17. 17. Suggestion• Always keep in mind that you have to be very careful while implementing these off-page strategies. You should not spam or overdo it. Whatever you do, just plan and execute.• Beware of Black-Hats while doing link building. Copyright ©2012
  18. 18. Social Media• Social media is more than just blogging and link building. It is critical from a content marketing and content marketing standpoint like:• Facebook• Twitter• Linkedin• Pinterest etc. Copyright ©2012
  19. 19. Copyright ©2012
  20. 20. SEO Copyright ©2012
  21. 21. Thanks Copyright ©2012