It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). when you talk to your client always use facts and figures instead of generic or irrelevant information.
The following guidelines should help you compose Concrete,Convincing messages:♦ use specific facts and figures♦ choose image building words♦ avoid uncertainity
Eg : GeneralHe is very intelligent student of class and stood first in the class.ConcreteAli’s GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0, he stood first in his class.Always write on a very solid ground. It should definitely create good image as well.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.