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BUSINESS COMMUNICATIONSEVEN C’s OF EFFECTIVE COMMUNICATION Presented by Moumita Bagchi Saloni Wadhwa Rohheesh Chawla Nikita Jain
IntroductionThe 7 C’s of effective communication provides guidelines for choice of content and style of presentation ,adapted to the purpose and receiver of message .all seven C’S can apply to both oral and written communicationThey are:- Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
COMPLETENESS1. It must be complete.2. It should convey all facts required by the audience.3. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly.4. Communicators – senders and receivers , influenced -background ,viewpoints ,attitude, emotions ,status and experience.
Case 1: Hi everyone,I just wanted to send you all areminder about the meeting werehaving tomorrow!See you then,Chris Case11: Hi everyone, I just wanted to remind you about tomorrows meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you cant attend. See you then, Chris
A complete communication has following features: • It develops and enhances reputation of an organization. • It leaves no questions in the mind of receiver. • It helps in better decision-making • It persuades the audience.
Factors effectingcompleteness in Apparelindustry:Merchandising aspect In industry Completeness provide all thenecessary information related to Invoice. All the information has been answered based onbuyers enquiry.Production aspect Incomplete information in Production line cancreate confusion among Workers. Incomplete information in Spec sheet can leadto Wrong Measurement in Production.
Retailing Aspect It will give, buyer confidence and increasedsatisfaction of purchased products. Complete information in garments such as pricetag and barcode gives choices to the customerswhether to buy it or not.
Conclusion • Provide all the necessary information i.e. answering five W’s who, what, where, when, and why. • Providing all the information what the buyer wants to know about your kind of products and services.BibliographyEffective business communication 7th edition – herta A Murphy, Jane P thomaswww.google.com