1. Atlas
Presented By:
Ashim Shakya
Binay Jeswal
Ganga Pd Khanal
Gyani Yadav
Pashupati Khadka
Rajendra Kaini
Rakesh
Suraj K.C 18th July 2013
Product Name : Maxs1
2. Executive Summary
Atlas is going to launch a new revolution in
technology
Effectively and efficiently competent with
customers because of its uniqueness
Targeting specific segments in the consumers
and business markets
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3. Primary marketing objective is to achieve
BEP within 18 months (selling 55,000 units)
Primary financial objective : achieve sales
revenue of Rs. 1.5 billion turning 1st year
losses to less than 20% of the expected
turnover
Executive Summary (Cont ..)
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4. Situation Analysis
Expected monthly Revenue Rs 5,00,000
Expected Annual Growth Rate 10% Per
year
Estimated Cost per month Rs 3,00,000
Number of Staff 10
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5. Planning to open 50 stores all over Nepal
Already has 20 stores
Large retail store is going to establish in
Kathmandu, which take cares about 60%
of Customer
Customers
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7. Strength : Quality product, innovative
Weakness : High price
Opportunity : Able to enter into new market
Threats : New competition with Maxs1
SWOT Analysis of Sony
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8. SWOT Analysis
Strength
Price and quality
Service center
Easy replacement
Weakness
Brand name
Low Availability
Opportunity
Capturing the global
market
High Demand for our
product
Threats
Competitors
Economic recession
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9. Increase Product awareness of product
within the target market by 25 percent in
one year
Increasing sales by 10% over the next six
months
Reduce Product Price by 10% and increase
market Share by 5 percent in the first
Quarter in target market
Objectives
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10. Improve brand awareness so that a
minimum 50% of target customers will
recognize our brand over the next fiscal
year.
Increase Gross profit margin 3 percent
Per product
Objectives cont…
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11. Linked objectives with strategy
Objectives Strategy Mix
Increase Product
awareness of product
within the target market
Kathmandu by 25
percent in one year.
Aggressive sampling
campaign using point of
purchase and coupons to
encourage trying new
product.
Promotion
Increase target market
Biratnager’s Share by 5
percent in first quarter
Reduce Product Price by
10% and increase market
Price
Lunch Improve service
Birtamode market In
next year
Redesign declining
service according to
new customer
specifications/wants
Product
Introduce our produce in
new target market Ilam
Expand Distribution to
sports concessions to
reach more youth and
men.
Product
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12. Product
20 MP video camera
Price
Average cost of Atlas : Rs 75,000/-
(without additional Lenses)
Marketing Mix
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13. KTM - Civil Mall, City Center
Lalitpur - Bishal Bazar
Pokhara - Pokhara City Center
Dharan - Dharan Mall
Main production place : Kathmandu
Other Convenient stores:
Place
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