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Why Retailers Need a Mobility Strategy

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Find out how a Retail Mobile App can be a new sales channel, drive foot traffic and engage your customers. Impiger Mobile offers a mobility strategy for Retailers.

Find out how a Retail Mobile App can be a new sales channel, drive foot traffic and engage your customers. Impiger Mobile offers a mobility strategy for Retailers.

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  • Tagline - Mobility for retailers
  • Add agendaAdd mobile shells on screenshotsUse different mobile phonesPop a dollar into the key slot
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  • 1. Should Retailers 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Go Mobile? www.impigermobile.com 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Based in Richardson, Texas Brought to you by Impiger Mobile Since 2004DISCLAIMER: Screenshots used in this presentation are copyright by their respective owners. It does not imply the apps were developed by Impiger Mobile Inc.
  • 2. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidAgenda Why Mobility? What does mobility mean to retailers? Features of a Retail App Advantage Impower Retail Case Studies
  • 3. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidWhy Mobility for Retailers?
  • 4. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidRetail Consumers Have Movedto Smartphones In July 2012, 85.9 million people age 18 and older visited a retail destination via a mobile browser or app on their smartphone, representing 4 in every 5 smartphone owners. Source: comScore US Smartphone Report
  • 5. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidTop 5 Statistics You Have to See to Believe1. 83% of Consumers say: Being able to use their mobile phones to compare prices is very important. 76% say being able to search for and leave customer reviews is very important as well.2. 11.3% of Sales on the Day After Christmas Came from mobile devices last year. In 2010, that number was only 4.3%.3. 54% of Consumers Would consider ending loyalty relationships with brands and retailers if they were not shown specific, highly relevant content and promotional offers.4. 57% of Consumers Will not recommend a retailer or brand with a poorly designed mobile website. 40% will switch to a competitor’s website after a bad experience.5. 93% of consumers who use mobile apps in-store have bought something at a brick-and-mortar location in the last week. Only 84% of mobile app non-users can say the same.
  • 6. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidMobile vs Web Usage
  • 7. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidThe Buyer’s Purchase Cycle From Information to Transaction SearchConsumers use a mobile for allthese activities and retailers canengage the consumer meaningfullyat any of these points.
  • 8. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidWhat Does MobilityMean to a Retailer?
  • 9. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidAdditional Channel for Sales
  • 10. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidInfluence Sales Geo-fencing Location based promotions and call to action.
  • 11. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidDrive Consumer to Stores Increase foot traffic to your store
  • 12. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPromote New Products andServices Directly
  • 13. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidUnderstand Customer Shopping Patterns
  • 14. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPersonalise Offers for Customers Source: Amazon
  • 15. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidOffer Location BasedInformation to Customers
  • 16. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidIncrease Customer Satisfaction o Put convenience in the hands of consumer o Enhance brand value o Engage customers on the go
  • 17. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidLower Costs o Lower marketing costs for acquiring new customers o Lesser infrastructure costs o Lower inventory and resources costs
  • 18. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidFeatures of a Retail App
  • 19. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidBrowse Products/Services
  • 20. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPush Specials
  • 21. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidBuilt-in Shopping List
  • 22. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidWatch Videos/Demos
  • 23. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidRead Reviews, Review Products/Services
  • 24. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidLocate Stores
  • 25. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidBuilt-in Bar Code Scanner
  • 26. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidProduct Catalog on Mobile
  • 27. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidGet Mobile Coupons
  • 28. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPlace an Order
  • 29. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPay from Mobile
  • 30. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidTrack a Delivery
  • 31. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidSet up Alerts
  • 32. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidSubscribe toNewsletter
  • 33. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidReach Customer Care
  • 34. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidPresenting…
  • 35. What is impower Retail? 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android A Framework designed to help you Go Mobile with easy-to-use Managed Features A Framework that helps boost your Sales & Marketing A Framework that increases your customer base and rewards them for brand loyaltyEnabling Retailers to have a • Product Catalog On-the-go Mobile Solutionbranded Mobile Application of for your customer • Detailed View of Productstheir own. Personalized suggestions for • Reporting & Monitoring your customersEnabling Retailers to • Loyalty Rewards Integration Logged history and definedshowcase their product line • Price Check & Comparison analysis • Retailer Best Value Schemes Cost effective marketing Enabling Retailers to • NEWS, Updates & Share due to smartphonemanage, monitor & moderate penetrationconsumer behavior and • Marketing Promos Send request for quotes orinfluence purchase decisions • Store Locator enquiry is faster
  • 36. The impower Retail Framework 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Customization Location Based Social Media Services Security Integration Store Inward Outward Locator Syndication SyndicationDirections UserLocations User Interface Sensor Interface Feature Set Price Shopping Order Order Store Payment List Search View Images Videos Cart History Status Pickup Gateway Reviews Share NEWS Communication Interface (WebServices / RSS / PUSH) Sync
  • 37. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidSupported Platforms
  • 38. Benefits of impower Retail 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android1. Faster app development2. Reduce time to market using ready made framework3. Quicker ROI4. Multi-platform Support5. Proven tested components6. Cost-effective Solution
  • 39. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Case StudiesA peek into our retail portfolio.
  • 40. Case Study: Fortune 500 Company 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidBusiness ChallengeDevelop a cross platform mobile app to1. Showcase over 100,000 products2. View prices3. Search for stores by location4. Set a preferred store5. Obtain local pricing6. Scan QR, UPC codes7. Check inventory and purchase online8. Buy & send eGiftCards9. View product demo videos
  • 41. Case Study: Fortune 500 Company 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidOur SolutionA mobile consumer strategy thatincorporates product lookup,location based services, mobilecommerce, inventory inquiries,social networking, and more onpopular mobile platformsincluding the iPhone & Android
  • 42. Sample Portfolio: Hardwood Flooring 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidBusiness Challenge Allow the customer to experience a range of exotic hardwood flooring products right from the comfort of their home.
  • 43. Sample Portfolio: Hardwood Flooring 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidOur SolutionImpiger transformed the client’sidea into an iPhone app that:1. Allows the customer to see the complete list of Brazfloor products2. Visualize the chosen hardwood overlaid on their own floor and directly place an inquiryCustomers no longer have to travelto a number of flooring stores,collect samples to take home andsee what they look like.
  • 44. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, Android If you’re a retailer,offers a key edge over competition
  • 45. 1130 East Arapaho, Suite 590, Dallas, Texas - 75081, USA Email: impower@impigermobile.com www.impigermobile.com 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidTalk to us today! Call: +1-972-375-6301 More on Mobility Solutions for Retail
  • 46. 150+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidGo Mobile. Stay Competitive.