2011 Mobile Strategy for Companies

Richardson, TX 75081, USA Phone: 972-591-3195
Whycompanies need a
www.impigermobile.com
mobile strategy
(Top Mobile Research Reports 2010)

Mobile Strategy
2011
100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004
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Nearly 60% of the world has access to a mobile phone
- Jon von Tetzchner, Co-founder, Opera Software
Mobile Strategy
2011
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Mobile phone is the most personal marketing platform today
Mobile Strategy
2011
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Companies can reach customers
where they are
Mobile Strategy
2011
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What do people do?
Mobile Strategy
2011
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66% sent text messages to another phone
- comScorereport Sept 2010
Mobile Strategy
2011
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31.4% of users downloaded applications
Mobile Strategy
2011
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21.8% accessed social media through mobile phones
Mobile Strategy
2011
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Mobile Strategy
22.3% played games
2011
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Over half of Android and iPhone users spend more than 30 minutes per day using apps.
- AdMobreport July 2010
Mobile Strategy
2011
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Mobile Strategy
2011
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234 M Americans use mobile phones
53.4 M Americans own smartphones
Mobile Strategy
2011
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Which smartphonesshould companies target:
Mobile Strategy
2011
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Which operating systems are popular:
52% of all app downloads in 2010 will be through iOs (Apple’s operating system)
26% of app downloads through Android
ABI Research
Mobile Strategy
2011
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Mobile Strategy
2011
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Annualized Unit Shipments, Android vs. iPhone, CQ4:08 – CQ2:10E
Mobile Strategy
2011
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Challenges in Developing Mobile Applications
Mobile Strategy
2011
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Mobile Strategy
The crazy app market
2011
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59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days.
- Nielsen July 2010
Mobile Strategy
2011
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Android and iPhone users download 9-10 new apps per month, while iPod touch users download 18.
- AdMob July 2010
Mobile Strategy
2011
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The app market potential
2.6 billion app downloads in 2009
Jupiter Report 2010
Mobile Strategy
2011
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25billion in 2015
Jupiter Report 2010
Mobile Strategy
2011
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Paid Application Market Size Estimate (AdMob)
Mobile Strategy
2011
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Mobile Strategy
Don't ignore Mobile Web
2011
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Mobile Internet usage is global
Mobile Strategy
2011
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Mobile internet ramping faster than desktop internet did – Apple leads the charge
- Morgan Stanley report 2010
Mobile Strategy
2011
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Five times as many people have cell phones as have PCs
Mobile Strategy
2011
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Mobile Strategy
33.6% mobile owners used browsers
2011
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Mobile web users demonstrate twice as much engagement than web users.
- Facebook
Mobile Strategy
2011
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Mobile Strategy
3G = A Key to Success of Mobile Internet.
- Morgan Stanley Research 2010
2011
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Mobile Strategy
Don’t Ignore Mobile Marketing
2011
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Mobile Strategy
2011
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Mobile budgets will grow this year between 100 percent and 150 percent in 2010.
Richard Ting, VP/executive creative director of mobile & emerging platforms, R/GA
Mobile Strategy
2011
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Mobiles are built for engagement and transaction.
Mobile Strategy
2011
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eBay made $500 million in mobile commerce in 2009.
Mobile Strategy
2011
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Google buys AdMob for $750 M.
Apple buys Quattro Wireless for $275
…many more buy outs to happen in 2010
Mobile Strategy
2011
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Mobile Strategy
95% of all text messages are opened in 15 minutes
2011
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Build a list of mobile numbers of your customers
Mobile Strategy
2011
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Offer them a mobile app
Mobile Strategy
2011
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Get them to your mobile site
Mobile Strategy
2011
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Make them opt in to your offers
Mobile Strategy
2011
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Send them relevant offers, route them to stores/ events close to them
Mobile Strategy
2011
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14 hours/ day
average user has a mobile phone at reach
Mobile Strategy
2011
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Mobile Strategy
How do you want to engage him?
2011
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Curious to know how a mobile strategy can help your company?
100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android
call us now.
972-591-3195
Email: marketing@impigermobile.com
Richardson, TX 75081, USA
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2011 Mobile Strategy for Companies

by Impiger Mobile Inc on Oct 08, 2010

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2011 Mobile Strategy for Companies — Presentation Transcript